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[07/22/11 - 09:10 AM]
Thursday's "Big Brother" Live Eviction Show is the Night's Top Program in Viewers and Key Demos
CBS spins the numbers for Thursday, July 21.

[via press release from CBS]

THURSDAY'S "BIG BROTHER" LIVE EVICTION SHOW IS THE NIGHT'S TOP PROGRAM IN VIEWERS AND KEY DEMOS

"Big Brother Thursday" Posts Across-the-Board Gains from Last Week

CBS Wins Night in All Key Ratings Measures

Thursday's BIG BROTHER live eviction show was the night's top program in viewers and key demographics, posting across-the-board increases from last week, according to Nielsen preliminary live plus same day ratings for July 21.

BIG BROTHER THURSDAY was first in households (4.1/07), viewers (6.73m), adults 25-54 (3.0/08), adults 18-49 (2.5/08) and adults 18-34 (2.0/07) for the third consecutive week. Compared to last week, BIG BROTHER 13 THURSDAY was up +3% in both households (from 4.0/07) and adults 25-54 (from 2.9/08), +9% in adults 18-49 (from 2.3/07), +5% in adults 18-34 (from 1.9/07) and added +120,000 viewers (from 6.61m, +2%).

BIG BROTHER 13 THURSDAY was the night's #1 program in viewers, adults 25-54, adults 18-49 and adults 18-34.

For the night, CBS was first in households (4.0/07), viewers (6.25m), adults 25-54 (2.3/06) and adults 18-49 (1.7/06) for the third consecutive week.

Updated Thursday ratings will be available this afternoon.





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· BIG BROTHER (CBS)





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