NICKELODEON NABS BASIC CABLE'S TOP SPOT; BRAND-NEW FAMILY BRAINSURGE HITS HIGHEST CO-VIEWING MARKS ON ALL TELEVISION

NEW YORK-July 26, 2011-Nickelodeon secured the top spot for the week 7/18-24) as the number-one total day cable net with total viewers (2.3 million) and kids 2-11 (3.6/1.3 million), led by: high-performing episodes of SpongeBob SquarePants, up in rating double digits over last year in every demo; and the preschool hits Dora the Explorer and Bubble Guppies-which rank as the top two series for kids 2-5 this week on all television.

The week also marked the debut of Family Brainsurge, which bested the closest kids' competitor in the time period by double digits and raised its own time period levels +80% among kids 2-11 (1.7 million), +84% with kids 6-11 (1.2 million) and +53% with total viewers (2.8 million). Family Brainsurge also ranked as the top co-viewed program in prime-time on both broadcast and basic cable for the week with 56% of adults watching the show with kids 2-11.

Nickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. For more information or artwork, visit www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA - News, VIA.B - News).

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Source: NMR, Live + Same Day data, 7/18-7/24/11, qualifications upon request