[07/27/11 - 10:29 AM]
Disney XD Makes Huge Splash with "Pool Daze" Monday
Disney XD spins the numbers for Monday, July 25.

[via press release from Disney XD]

Quick Take For Monday, July 25, 2011 - Final National Ratings

Disney XD Makes Huge Splash with "Pool Daze" Monday;

"Sizzllin' Summer" Programming Heating Up Record Ratings

~Records 7 of its Top 10 Most-Watched Days Ever This Summer in Boys 6-11

~Delivers 6 of its Top 10 Most-Watched Days in Kids 6-11 and Boys 6-14

Another Week of Series Records Drives Disney XD to its No. 1 Monday Ever

~Ranks as Disney XD's Most-Watched Monday Ever and 3rd-Most-Watched Day Overall

~Debut of "Home Alone 2" Powers Time Period Highs in Total Viewers and Boys 6-11

"Kickin' It" Posts Series Highs in Target Boy Demos for 2nd Straight Week

~Is Disney XD's No. 1 Original Live-Action Telecast Ever in Boys 6-14

~Series Accounts for Disney XD's Top 3 Original Live-Action Telecasts Ever in Tweens 9-14

"Zeke and Luther" Hits Series High in Boys 6-11 for 2nd Consecutive Week

~Registers Time Period Highs in Boys 6-14 and Boys 6-11

Monday, July 25, 2011

Powered by series highs for "Kickin' It" and "Zeke and Luther," along with a time period-high performance for the network debut of "Home Alone 2," Monday, July 25 ranked as Disney XD's most-watched Monday in the network's history in Total Viewers (539,000) and Kids 6-14 (332,000), and its No. 2 Monday of all time in Boys 6-14 (196,000), Kids 6-11 (279,000), Boys 6-11 (163,000) and Tweens 9-14 (218,000).

In addition, it became Disney XD's 3rd-most-watched day overall on record in Kids 6-14 (332,000) and Tweens 9-14 (218,000).

· At 10 a.m., the network debut of "Home Alone 2" powered Disney XD to time period highs in Total Viewers (1.25 million) and Boys 6-11 (342,000), and it second-best performance in the time period across all other key demos, including Kids 6-14 (698,000) and Kids 6-11 (571,000).

· At 8 o'clock, "Pair of Kings" delivered a Season 2-high performance among Boys 9-14 (229,000/1.8 rating), standing as the series' No. 2 telecast on record.

· At 8:30 p.m., "Kickin' It" posted series highs in Boys 6-14 (422,000/2.3 rating), Boys 6-11 (329,000/2.6 rating) and Boys 9-14 (291,000/2.3 rating) for the second straight week, ranking as the network's No. 1 original live-action telecast of all time in Boys 6-14, and No. 2 original live-action telecast ever in Boys 9-14.

· Impressively, "Kickin' It's" 6/20, 7/25 and 7/18 telecasts are Disney XD's Top 3 original live-action telecasts of all time in Tweens 9-14.

· At 9 o'clock, "Zeke and Luther" hit a series high for the 2nd consecutive week in Boys 6-11 (294,000/2.3 rating), and was the series' No. 2 telecast of all time in Total Viewers (769,000) and Kids 6-11 (469,000/1.9 rating).

· "Zeke and Luther" powered Disney XD to its best numbers in the half hour ever in Boys 6-14 and Boys 6-11.

Source: Nielsen Media Research (Live + Same Day, 7/25/11; DXD to date: 10/1/00-7/25/11). Ratings based on national rating unless otherwise noted.

  [july 2011]  


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