or


[08/09/11 - 02:59 PM]
ABC Family's "Switched at Birth" is Cable's No. 1 New Series of Summer 2011
ABC Family spins the numbers for Monday, August 8.

[via press release from ABC Family]

Ratings Highlights for Monday, August 8, 2011 Final National Ratings

ABC Family's "Switched at Birth" is Cable's No. 1 New Series of Summer 2011

~Series 1A Finale Ties as the Series' No. 1 Telecast in Adults 18-49

~Wraps as ABC Family's No. 2 Series Ever in Adults 18-49, Behind "Secret Life"

~Ranks No. 1 Across All Cable on Mondays in Key Demos at 9PM Throughout the Season

~Virtually Doubles Year-Ago Time Period Averages in Target 18-49s

"Switched at Birth" (9:00-10:00 p.m.)

For its season 1A, ABC Family's "Switched at Birth" wrapped the network's No. 2 series of all time in Adults 18-49 (1.8 million/1.3 rating), behind only "Secret Life," and is set to rank as the No. 1 new series of Summer 2011 in Adults 18-34 (1.1 million/1.6 rating), Women 18-34 (870,000/2.5 rating), Women 18-49 (1.4 million/2.1 rating), Viewers 12-34 (1.8 million/2.0 rating) and Females 12-34 (1.5 million/3.2 rating).

Monday's "Switched at Birth" finale tied as the series' No. 1 telecast in Adults 18-49 (1.7 million/1.3 rating), and tied as its No. 2 telecast ever in Adults 18-34 (1.1 million/1.6 rating), behind only the series high set in week 2.

· During its 1A season, "Switched at Birth" ranked as cable's No. 1 program in the hour in Women 18-34, Women 18-49, Viewers 12-34 and Females 12-34.

· Summer 2011 to date, "Switched at Birth" is cable's No. 2 scripted series overall in Adults 18-34, Women 18-34 and Women 18-49, behind only "Secret Life."

· During the first half of its freshman season, "Switched at Birth" doubled year-ago time period levels in Adults 18-49 (+101% - 1.8 million vs. 896,000) and Women 18-49 (+95% - 1.4 million vs. 717,000), and generated huge double-digit percent increases across all remaining key demos: Total Viewers (+83%, 3.3 million vs. 1.8 million), Adults 18-34 (+80%, 1.1 million vs. 612,000), Women 18-34 (+75% - 870,000 vs. 498,000), Viewers 12-34 (+64% - 1.8 million vs. 1.1 million) and Females 12-34 (+58% - 1.5 million vs. 949,000).

Source: NTI, U.S. ratings. 8/8/11: Live + Same Day; Summer 2011 to date: 6/27/11-8/8/11, most current; Year-Ago: 6/8/10-8/9/10, Live + 7).





  [august 2011]  
S
M
T
W
T
F
S
 


· SECRET LIFE OF THE AMERICAN TEENAGER, THE (ABC FAMILY)
· SWITCHED AT BIRTH (FREEFORM)





most recent ratings | view all posts
[10/16/26 - 02:30 PM]
Brewers Triumph on FS1 Delivers Most-Watched LCS Game 3 Telecast Since 2016
On FS1, Game 3 averaged 6,460,000 viewers.

[10/16/26 - 11:45 AM]
"Dancing with the Stars" Scores with Show's "Super Bowl Night"
In fact, among Adults 18-49, "Dancing with the Stars" grew for the fourth telecast in a row, hitting a season high and posting the show's best non-finale episode in over nine years.

[10/16/26 - 10:42 AM]
ABC News Wins Across Friday Night, Sunday Morning and Late Night
"20/20: Born to Kill" ranked as Friday's No.1 newsmagazine in Total Viewers, Adults 25-54, and Adults 18-49.

[10/15/26 - 02:55 PM]
Super Bowl Season Success: Bills-Rams Thriller Propels "Monday Night Football" to Best Five-Week Start of ESPN Era
The matchup featuring the NFL's two most recent MVPs averaged 19.8 million viewers across ESPN, ABC, ESPN2, NFL Network and ESPN Deportes.

[10/15/26 - 02:46 PM]
NLCS Game 2 on FOX/FS1: Most-Watched LCS Game 2 on Any Network Since 2016
On FOX/FS1, the game averaged 6,921,000 viewers.

[10/15/26 - 02:35 PM]
NHL on Frozen Frenzy on ESPN Delivers Double-Digit Increases
The tripleheader averaged 600,000 viewers, up 31% from a year ago.

[10/15/26 - 10:29 AM]
ESPN Delivered Its Most-Watched WNBA Playoffs Ever!
Across eight games, ESPN networks averaged 1.4 million viewers, up 23% compared to coverage through the semifinals last year.

[10/15/26 - 08:00 AM]
CBS Wins Its Premiere Week with Eight of the Top 10 Broadcast Shows and Delivers +9% Year-Over-Year Growth
Weekly viewership averaged 4.43 million viewers, growing +9% from its 2025 premiere week (4.08m viewers).

[10/14/26 - 04:10 PM]
Nebraska Volleyball Serves Up a Big Saturday on FOX
Nebraska's 3-0 win averaged 945,000 viewers on FOX.

[10/14/26 - 03:50 PM]
Indiana's Win Over Nebraska Scores 6,734,000 Viewers on FOX
"Big Noon Saturday" peaked at 9,623,000 viewers.

[10/14/26 - 03:04 PM]
"College GameDay" Continues Record Pace as ESPN College Football Delivers Historic Week 6 Audiences
ABC scored its most-watched college football tripleheader of the season with 8.5 million viewers, led by Georgia-Alabama (12.2 million) and Oklahoma-Texas (9.8 million) - both record-setting rivalry audiences.

[10/14/26 - 02:50 PM]
26,697,000 Viewers for "America's Game of the Week" Highlight FOX NFL's Week 5
Said coverage was the most watched telecast of the week on any network.

[10/14/26 - 02:44 PM]
FOX Scores Most-Watched LCS Game 1 on Any Network Since 2005
10,719,000 viewers tuned in Sunday night for NLCS Game 1 on FOX and FOX Deportes.

[10/14/26 - 11:31 AM]
Top 10 Most-Watched Prime Original Films & Series for the Week of October 5
"Carrie," "Neagley," "Reacher," "Off Campus," and "Sterling Point" led all original series worldwide.

[10/14/26 - 07:29 AM]
ESPN Delivers Sixth Straight Year of Television Viewership Growth, Up 10% in Fiscal Year 2026
ESPN and ESPN on ABC each posted 11% year-over-year growth in total viewership, while ESPN2 increased 3%.