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[08/09/11 - 11:41 AM]
Premiere of "Phineas and Ferb: Across the 2nd Dimension" is TV's No. 1 Telecast of the Week in Target Kids and Cable's No. 1 Scripted Telecast in Total Viewers
Disney Channel spins the numbers for the week of August 1-7.
[via press release from Disney Channel]

Weekly Ratings Highlights for August 1 - 7, 2011 Final National Ratings

Disney Channel Sweeps Total Day and Prime for the 8th Straight Week

~Cable's No. 2 Network in Prime and Total Day in Total Viewers

~Delivers TV's Top 8 Telecasts in Kids 6-11 and the Top 5 TV Telecasts in Tweens 9-14

Premiere of "Phineas and Ferb: Across the 2nd Dimension" is TV's No. 1 Telecast of the Week in Target Kids and Cable's No. 1 Scripted Telecast in Total Viewers

~Saturday's 10AM Encore is Disney Channel's No. 1 Saturday Morning Telecast of All Time Among Total Viewers, Kids 6-11 and Tweens 9-14; Is the Day's No. 1 TV/Cable Telecast with Kids, Tweens and Total Viewers

Disney Channel: Weekly Highlights

During the week of August 1, powered by the premiere of "Phineas and Ferb: Across the 2nd Dimension," Disney Channel ranked as TV's No. 1 network for the 8th consecutive week in Total Day among both Kids 6-11 (903,000/3.6 rating) and Tweens 9-14 (729,000/3.0 rating). Fronted by "Phineas and Ferb: Across the Second Dimension," Disney Channel held TV's Top 8 telecasts in Kids 6-11, the Top 5 TV telecasts in Tweens 9-14, and 9 of the Top 10 overall in the target demos.

In Prime, Disney Channel was cable's No. 1 network for the 325th consecutive week among Kids 6-11 (1.4 million/5.7 rating), extending its No. 1 streak to well over 6 years on a weekly basis, and placed No. 1 for the 322nd time in the previous 325 weeks among Tweens 9-14 (1.1 million/4.3 rating). This week stood as the network's most-watched week in nearly 2 years in Kids 6-11, and in almost 1 year in Tweens 9-14 - since weeks of 8/24/09 and 8/30/10, respectively.

In Total Viewers, Disney Channel ranked a solid No. 2 in both Total Day (2.1 million) and Prime (3.0 million).

In Boys 6-11, this was the channel's 2nd-most-watched week ever in both Prime (666,000) and Total Day (382,000), behind only 8/13/07, the week "High School Musical 2" debuted.

"Phineas and Ferb: Across the 2nd Dimension" Premiere and Encore Highlights

· Friday's "Phineas and Ferb: Across the 2nd Dimension" premiere ranked as TV's No. 1 telecast of the week among Kids 6-11 (3.4 million/13.8 rating) and Tweens 9-14 (2.6 million/10.8 rating), and cable's No. 1 scripted telecast in Total Viewers (7.6 million).

· As a reminder, Friday's debut "Phineas and Ferb: Across the 2nd Dimension" ranked as TV's No. 1 scripted telecast of 2011 to date in Kids 6-11, TV's No. 1 movie in Tweens 9-14 and cable's No. 1 movie in Total Viewers.

· "Phineas and Ferb: Across the 2nd Dimension" became cable's No. 1 animated telecast in more than 3 years in Kids 6-11 and Tweens 9-14 - since 2/18/08 - and now stands as the No. 4 animated cable telecast of all time in the Tween demo.

· Saturday's "Phineas and Ferb: Across the 2nd Dimension" morning encore became Disney Channel's No. 1 Saturday morning telecast of all time in Total Viewers (4.4 million), Kids 6-11 (2.0 million/8.1 rating) and Tweens 9-14 (1.3 million/5.3 rating), ranking as the day's No. 1 TV telecast in the target kid demos, and cable's most-watched telecast in Total Viewers.

· "Phineas and Ferb: Across the 2nd Dimension" lifted Disney Channel to time period highs in Total Viewer, Kids 6-11 and Tweens 9-14, among other key demos.

· "Phineas and Ferb: Across the 2nd Dimension" reached 14.9 million unique Total Viewers over its 3 premiere weekend airings.

Source: NTI, U.S. ratings, Live + Same Day: week of 8/1/11-8/7/11; Reach: NPower, based on 6 minutes of viewing.





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