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[08/11/11 - 09:13 AM]
"Big Brother" Tops Wednesday in Key Demos
CBS spins the numbers for Wednesday, August 10.

[via press release from CBS]

"BIG BROTHER" TOPS WEDNESDAY IN KEY DEMOS

"Big Brother" Posts Across-the-Board Increases from Last Week

"Big Brother" Delivers Its Largest Wednesday Audience since Premiere and Highest Wednesday Adult 18-34 Rating This Season

BIG BROTHER WEDNESDAY was the night's top-rated program in adults 18-49, adults 18-34 and adults 25-54, delivering its largest Wednesday audience since the season premiere and highest Wednesday adult 18-34 rating this season, according to Nielsen preliminary live plus same day ratings for Aug.10.

BIG BROTHER WEDNESDAY was first in households (4.5/08), viewers (7.23m), adults 25-54 (3.2/10), adults 18-49 (2.7/09) and adults 18-34 (2.2/09). BIG BROTHER WEDNESDAY posted season-high Wednesday ratings in both households and adults 18-34, matched season-high Wednesday deliveries in both adults 25-54 and adults 18-49, and posted the largest Wednesday audience since its premiere.

BIG BROTHER was the night's #1 program in adults 25-54, adults 18-49 and adults 18-34. BIG BROTHER won its time period for the fifth consecutive week in these measures.

For the night, CBS was first in households (4.3/07), viewers (6.67m) and adults 25-54 (2.2/06); the Network was second in adults 18-49 (1.8/05, -0.1 behind FOX).

Updated Wednesday ratings will be available this afternoon.





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· BIG BROTHER (CBS)





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