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[08/11/11 - 11:06 AM]
Jay Leno and Jimmy Fallon Finish #1 vs. ABC and CBS Competition for the Late-Night Week of Aug. 1-5
NBC spins the late-night numbers for the week of August 1-5.

[via press release from NBC]

JAY LENO AND JIMMY FALLON FINISH #1 VS. ABC AND CBS COMPETITION FOR THE LATE-NIGHT WEEK OF AUG. 1-5

JAY DELIVERS BIGGER AUDIENCES THAN 'LATE SHOW' AND ABC'S 'NIGHTLINE'-'KIMMEL' COMBO IN EVERY KEY RATINGS CATEGORY: ADULTS, MEN AND WOMEN 18-34, 18-49 AND 25-54, PLUS TOTAL VIEWERS

JIMMY TOPS 'LATE LATE SHOW' IN ALL KEY CATEGORIES

SEASON TO DATE, 'TONIGHT' IS UP 12 PERCENT IN TOTAL VIEWERS VS. LAST YEAR AND JIMMY FALLON GROWS BY 13 PERCENT

'LAST CALL WITH CARSON DALY' IS UP SEASON TO DATE BY 5 PERCENT IN 18-49 VIEWERS AND 13 PERCENT IN TOTAL VIEWERS

UNIVERSAL CITY, Calif. - August 11, 2011 - NBC's late-night lineup has scored #1 rankings for the week of August 1-5, as "The Tonight Show with Jay Leno" generated bigger audiences than CBS's "Late Show with David Letterman" and ABC's combination of "Nightline" and "Jimmy Kimmel Live" in viewers 18-49, total viewers and all other key ratings categories. At 12:35 a.m. ET, "Late Night with Jimmy Fallon" also out-delivered CBS's "Late Late Show with Craig Ferguson" in viewers 18-49, total viewers and all other key ratings categories. Note that "Late Show" and "Kimmel" were encores on Friday night.

"Tonight" out-delivered "Late Show" in viewers 18-49 by a 37 percent margin (1.057 million vs. 774,000) and attracted bigger audiences than "Late Show" in all key ratings categories: adults, men and women 18-34, 18-49 and 25-54, plus total viewers. At 12:35 a.m. ET, Jimmy Fallon topped "Late Late Show" by a 26 percent margin in viewers 18-49 (693,000 vs. 548,000) and a 16 percent advantage in total viewers (1.569 million vs. 1.358 million).

So far during the 2010-11 television season versus the first 46 weeks of last season, "Tonight" is up by 12 percent in total viewers (3.883 million vs. 3.464 million), while "Late Show" is down 8 percent (3.419 million vs. 3.732 million). At 12:35 a.m. ET, Jimmy Fallon is up 13 percent versus his year-ago pace in total viewers (1.771 million vs. 1.572 million), while "Late Late Show" is down 7 percent (1.682 million vs. 1.806 million).

At 1:35 a.m. ET, "Last Call with Carson Daly" is up so far this season versus one year ago by 5 percent in 18-49 viewers (488,000 vs. 465,000) and up 13 percent in total viewers (979,000 vs. 870,000).

Jay Leno has ranked #1 for 43 of 45 weeks this season versus "Late Show" in viewers 18-49 and total viewers (excluding the week of Wimbledon delays). Jimmy Fallon has ranked #1 versus "Late Late Show" in viewers 18-49 for 45 of 45 weeks this season (excluding Wimbledon week). In total viewers, Jimmy has out-delivered "Late Late Show" for the last 12 weeks in a row.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of August 1-5. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.8 rating, 3 share
CBS "Late Show," 0.6/2*

11:35 p.m.-12 midnight ET
ABC "Nightline," 0.8/3

12 midnight-1 a.m. ET
ABC "Kimmel," 0.5/2*

12:35-1:35 a.m. ET
NBC "Late Night," 0.5/3
CBS "Late Late Show," 0.4/2

1:35-2:05 a.m. ET
NBC "Last Call," 0.3/2 (in encore telecasts)

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.6 million viewers
CBS "Late Show," 2.5 million viewers*

11:35 p.m.-12 midnight ET
ABC "Nightline," 3.7 million viewers

12 midnight-1 a.m. ET
ABC "Kimmel," 1.6 million viewers*

12:35-1:35 a.m. ET
NBC "Late Night," 1.6 million viewers
CBS "Late Late Show," 1.4 million viewers

1:35-2:05 a.m. ET
NBC "Last Call," 0.9 million viewers (in encore telecasts)

* Friday's "Late Show" and "Kimmel" were encores.

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 1.0 rating, 4 share
CBS "Late Show," 0.8/3

11:35 p.m.-12 midnight ET
ABC "Nightline," 1.0/4

12 midnight-1 a.m. ET
ABC "Kimmel," 0.5/3

12:35-1:35 a.m. ET
NBC "Late Night," 0.6/3
CBS "Late Late Show," 0.5/3

1:35-2:05 a.m. ET
NBC "Last Call," 0.4/3

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.9 million viewers
CBS "Late Show," 3.4 million viewers

11:35 p.m.-12 midnight ET
ABC "Nightline," 4.0 million viewers

12 midnight-1 a.m. ET
ABC "Kimmel," 1.7 million viewers

12:35-1:35 a.m. ET
NBC "Late Night," 1.8 million viewers
CBS "Late Late Show," 1.7 million viewers

1:35-2:05 a.m. ET
NBC "Last Call," 1.0 million viewers

SELECTED CABLE RESULTS, WEEK OF AUGUST 1-5

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.7

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.5

TBS, 11 p.m.-midnight, "Conan," 0.4

TBS, midnight-1 a.m., "Lopez Tonight," 0.2

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.1

Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.31 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. "The Daily Show," 1.7 million

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 1.2 million

TBS, 11 p.m.-midnight, "Conan," 0.7 million

TBS, midnight-1 a.m., "Lopez Tonight," 0.4 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.8 million

Adult Swim, 12:30-1:30 a.m. ET, 1.5 million





  [august 2011]  
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