MTV'S "JERSEY SHORE" CONTINUES TO DOMINATE THURSDAY NIGHT, RANKING AS THE NUMBER ONE SHOW ACROSS ALL TELEVISION AMONG TOTAL VIEWERS AND P12-34

Santa Monica, CA (August 12, 2011) - MTV's "Jersey Shore" continued its "Jerzday" night ratings takeover with 7.4 million total viewers tuning into last night's episode, more than any other television program on Thursday night. "Jersey Shore" was also the night's number one show among P12-34. MTV is a division of Viacom Inc. (NYSE: VIA, VIA.B).

Additional highlights from the August 11 "Jersey Shore" broadcast are:

· Last night's second episode of the season earned a 7.1 rating for P12-34.

· "Jersey Shore" now holds the top 15 non-sports slots among all cable telecasts this year with P12-34.

Tune in next Thursday, August 18 for another all new episode.

"Jersey Shore" is Executive Produced by SallyAnn Salsano from 495 Productions. Jacquelyn French is Executive Producer for MTV. Janay Dutton is Executive In Charge of Production for MTV. Concept created by Anthony Beltempo.

Source: The Nielsen Company. 8/11/11 or as dated. Live+SD P12-34 coverage ratings. Rank on 000s.

About MTV:

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.