or


[08/16/11 - 03:51 PM]
Oxygen's "Hair Battle Spectacular" Shows Demo Growth in Premiere Episode
Oxygen spins the numbers for Monday, August 15.

[via press release from Oxygen]

OXYGEN'S FANTASY HAIR COMPETITION SERIES "HAIR BATTLE SPECTACULAR" MAKES A 'SPECTACULAR' DEBUT IN ITS SEASON TWO PREMIERE DELIVERING DOUBLE DIGIT GROWTH IN KEY DEMOS A18-34 (+25%) AND W18-34 (+14%)

NEW YORK - August 16, 2011 - Oxygen's fantasy hair competition series, "Hair Battle Spectacular" returned for a second season hair-raising debut delivering double digit growth in key demos A18-34 (+25% 331,000 vs. 265,000) and W18-34 (+14% 252,000 vs. 221,000) along with growth in A18-49 (+6% 488,000 vs. 460,000), W18-49 (+6% 385,000 vs. 363,000) and in total viewers (+1% 874,000 vs. 866,000). Oxygen's hit "Bad Girls Club" continues to deliver week-over-week ratings growth to season highs: episode three, which also aired last night, was up +14% with A18-49 (902,000 vs. 790,000), +23% among W18-49 (664,000 vs. 540,000), +18% among W18-34 (494,000 vs. 420,000), +6% among A18-34 (665,000 vs. 629,000), and +4% on a total viewer basis (1,308,000 vs. 1,254,000). Oxygen was the #1 ranked cable network in the 9PM hour among W18-34, out-delivering CBS and NBC.

"Hair Battle Spectacular" pits 11 of America's hottest stylists against each other to see who can deliver the biggest and best in fantasy hair design to win a grand prize of $100,000. Each challenge requires contestants to create outrageous coifs that resemble everything from Hollywood stars to hounds and handbags. In last night's gravity defying premiere, stylist Dnise Brown ("Bronx") was eliminated for not delivering the best in creativity, execution and overall presentation by judges award-winning fantasy hair designer Derek J, celebrity stylist Taylor Jacobson ("The Rachel Zoe Project") and guest judge celebrity blogger Kristen Aldridge.

Source: Nielsen Explorer, LS data.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including "The Glee Project," "Hair Battle Spectacular," and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premiere destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including www.OxygenLive.com, the real time social viewing party that is also available as an app for the iPhone and iPad, as well as innovative tools shopOholic, makeOvermatic and tweetOverse. Oxygen is available in 77 million homes and online at www.oxygen.com, or on mobile devices at wap.oxygen.com. Follow us on Twitter at http://www.twitter.com/OxygenPR. Oxygen Media is a service of NBC Universal.





  [august 2011]  
S
M
T
W
T
F
S
 


· BAD GIRLS CLUB, THE (OXYGEN)
· HAIR BATTLE SPECTACULAR (OXYGEN)





most recent ratings | view all posts
[02/12/16 - 09:04 AM]
Thursday's Broadcast Ratings: ABC, FOX Split Demo Crown
FOX however is the most-watched network on the night.

[02/11/16 - 02:33 PM]
CMT's "Party Down South" Boosts Thursday Night Programming Block with Strong Premiere and Double-Digit Growth in Week 2
CMT further spins the numbers for Thursday, January 28 and Thursday, February 4.

[02/11/16 - 11:40 AM]
HGTV "Fixer Upper" Crushed Cable Ratings Among P25-54 and W25-54 on Tuesday Night
HGTV spins the numbers for Tuesday, February 9.

[02/11/16 - 11:07 AM]
"The Tonight Show," "Late Night" Once Again Win in All Key Measures for Week of Feb. 1-5
NBC spins the late-night numbers for the week of February 1-5.

[02/11/16 - 08:57 AM]
Wednesday's Broadcast Ratings: ABC, FOX & NBC All Share Top Demo Spot
The Alphabet's "Modern Family" leads the night among adults 18-49.

[02/11/16 - 08:40 AM]
"Chicago P.D." Equals Its High Since November 2014
NBC spins the numbers for Wednesday, February 10.

[02/11/16 - 08:31 AM]
ABC Is No. 1 on Wednesday With "Modern Family" as the Top TV Show
ABC spins the numbers for Wednesday, February 10.

[02/11/16 - 07:21 AM]
ABC Draws Its Biggest Audience in Late-Night in More Than 2 Months
ABC spins the late-night numbers for the week of February 1-5.

[02/10/16 - 02:52 PM]
TV One's Premiere of 47th NAACP Image Awards Drives Network to Rank Among Top 2 Ad-Supported Cable Networks for the Night
TV One further spins the numbers for Friday, February 5.

[02/10/16 - 01:08 PM]
"The Late Late Show with James Corden" Breaks New YouTube Record
CBS spins the digital numbers for the series to date.

[02/10/16 - 09:18 AM]
Travel Channel Delivers Best Monday In Over A Year Among P25-54 and Millennials
Travel Channel spins the numbers for Monday, February 8.

[02/10/16 - 09:00 AM]
"The Flash" Races to Season Highs, Best Adults 18-34 Rating Since Series Premiere
The CW spins the numbers for Tuesday, February 9.

[02/10/16 - 08:40 AM]
Tuesday's Broadcast Ratings: CBS Dramas Top Viewers, Demos
"NCIS" once again leads the night in total viewers and adults 18-49.

[02/10/16 - 08:33 AM]
"Chicago Med," "Fire" & "Hollywood Game Night" Each Retain 100% of Last Week's Rating
NBC spins the numbers for Tuesday, February 9.

[02/10/16 - 08:27 AM]
ABC's "Fresh Off the Boat" Stands as Tuesday's Most Watched Comedy
ABC spins the numbers for Tuesday, February 9.