Style's "Tia & Tamera" Shatters New Records in Its Second Week
"Tia & Tamera" on Monday, August 15 at 9pm Ranks as Style's Second Most-Watched Telecast in the Network's History
Premiere of Second Episode and Encores on Monday Night Reached 2.2 Million Unique Viewers (P2+)
· The premiere of the second episode of the new Style series Tia & Tamera on Monday, August 15 at 9:00pm topped last week's strong debut, and ranked as the second most-watched telecast ever on the network, averaging 920,000 Total Viewers (behind only the Season 2 finale of Jerseylicious on 1/30/11). It also scored Style's highest delivery ever among Women 18-49 (524,000) and Women 18-34 (316,000). Versus last week's debut, the episode premiere was up +22% among Total Viewers, +47% among Women 18-49 and +56% among Women 18-34. The telecast scored a 1.03 HH rating, up +16% over last week's debut.
· Versus the prior 4 weeks, the 9:00pm premiere of Tia & Tamera increased +225% among Total Viewers, +228% among Persons 18-49, +309% among Women 18-49 and +418% among Women 18-34. Versus the parallel night a year ago (8/16/10), Tia & Tamera was more than 5 times higher among Total Viewers, more than 9 times among Persons 18-49 and nearly 14 times higher among Women 18-49.
· The encore of Tia & Tamera at 10:00pm again performed very well, averaging 554,000 Total Viewers and 350,000 Persons 18-49. The premiere and immediate encore of Tia & Tamera together reached 1.7 million unique viewers (Persons 2+), while the four Tia & Tamera telecasts that aired at 9:00pm, 10:00pm, 12:00am and 2:00am on Monday reached 2.2 million unique viewers (Person 2+).