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[08/19/11 - 03:23 PM]
The MTV "Jerzday" Phenomenon Continues as "Jersey Shore" Leads Thursday Night Television in P12-34 Viewers for a Third Consecutive Week
MTV spins the numbers for Thursday, August 18.

[via press release from MTV]

THE MTV "JERZDAY" PHENOMENON CONTINUES AS "JERSEY SHORE" LEADS THURSDAY NIGHT TELEVISION IN P12-34 VIEWERS FOR A THIRD CONSECUTIVE WEEK

NEW YORK, NY (August 19, 2011) - MTV continues to dominate Thursday nights as "Jersey Shore" was once again the leading program across all television among P12-34 for the third consecutive week, delivering a 7.3 P12-34 rating and 7.8 million total viewers - up 5% from last week. MTV is a division of Viacom Inc. (NYSE: VIA, VIA.B).

Highlights from the August 18 broadcast of "Jersey Shore" are:

· Last night's third episode of Season Four delivered 7.8 million total viewers, a 5% increase from the August 11 episode.

· Last night's episode earned a 7.30 P12-34 rating and 5.7 million viewers in P12-34, a 3% increase from the August 11 episode.

· Last night's episode is one of the 10 most-watched series telecasts in the network's history (behind six "Jersey Shore" Season Three telecasts and the Season Four premiere).

· "Jersey Shore" now holds the top 16 non-sports slots among all cable telecasts this year with P12-34.

An all-new episode of "Jersey Shore" airs next Thursday, August 25.

"Jersey Shore" is Executive Produced by SallyAnn Salsano from 495 Productions. Jacquelyn French is Executive Producer for MTV. Janay Dutton is Executive In Charge of Production for MTV. Concept created by Anthony Beltempo.

Source: The Nielsen Company. 8/18/11 or as dated. Live+SD P12-34 coverage ratings. Rank on 000s.

About MTV: MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.





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· JERSEY SHORE (MTV)











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