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[08/23/11 - 09:29 AM]
10.7 Million Watch "Sunday Night Football" Preseason Game
NBC further spins the numbers for Sunday, August 21.
[via press release from NBC]

10.7 MILLION WATCH "SUNDAY NIGHT FOOTBALL" PRESEASON GAME

SNF No. 1 Show of the Week

Five Most-Watched NFL Preseason Games in Last Five Years All on SNF

NEW YORK - August 23, 2011 - The Chargers-Cowboys "Sunday Night Football" preseason game was seen by 10.7 million viewers, making it the most-watched NFL preseason game this season and the most-watched primetime program of the week, according to official national ratings released today by The Nielsen Company.

The 10.7 million viewers places this game as the third most-watched NFL preseason game in the last five years, with all five being "Sunday Night Football" games.

MOST-WATCHED NFL PRESEASON GAMES SINCE 2006:
1. Aug. 8, 2010 - Hall of Fame Game - Bengals-Cowboys, 11.4 million
2. Aug. 22, 2010 - Vikings-49ers, 10.8 million
3. Aug. 21, 2011 - Chargers-Cowboys, 10.7 million (Sunday's Game)
4. Aug. 6, 2006 - Hall of Fame Game - Raiders-Eagles, 10.6 million
5. Aug. 30, 2009 - Bears-Broncos, 10.4 million

SNF IS MOST-WATCHED SHOW OF THE WEEK: The Chargers-Cowboys "Sunday Night Football" preseason game ranked as the most-watched primetime program of the week with 10.7 million viewers. It was also No. 1 in Household Rating (6.4), Adults 18-49 (3.7), Adults 18-34 (2.9), Adults 25-54 (4.2), Men 18-49 (4.9), Men 18-34 (3.7) and Men 25-54 (5.6).

SNF CONTINUES TO DOMINATE SUNDAY NIGHTS: This continues a trend for SNF dominating Sunday nights. Last season, "Sunday Night Football" was the No. 1 show all 18 nights (100 percent) vs. its competition (16 Sundays, one Tuesday and one Thursday).

2010 - 18 of 18 (16 Sundays, one Tuesday and one Thursday - 100 percent)
2009 - 15 of 16 Sundays (94 percent)
2008 - 13 of 16 Sundays (81 percent)
2007 - 11 of 16 Sundays (69 percent)
2006 - nine of 16 Sundays (56 percent)

The game earned a 6.4/11 household rating down slightly from last year's 6.7/12 for the Vikings-49ers game, which featured Brett Favre at quarterback for the Vikings.

Top 10 Metered Markets for Chargers-Cowboys:
1. Dallas, 23.7/38
2. San Diego, 22.2/37
3. San Antonio, 15.1/23
4. Austin, 14.7/25
5. Houston, 12.5/20
6. Oklahoma City, 11.7/17
7. Albuquerque, 10.4/17
8. Richmond, 10.3/15
9. Norfolk, 10.2/15
10. Nashville, 10.0/14





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· SUNDAY NIGHT FOOTBALL (NBC)










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