"BIG BROTHER SUNDAY" PLACES FIRST IN ITS TIME PERIOD IN ADULTS 18-49 AND ADULTS 25-54
BIG BROTHER SUNDAY placed first in time period in adults 18-49 (tie) and adults 25-54 opposite pre-season football on NBC, according to Nielsen preliminary live plus same day ratings for Aug. 28.
From 8:00-9:00PM, BIG BROTHER SUNDAY was first in adults 25-54 (3.5/09), tied for first in adults 18-49 (2.9/08, with NBC), second in households (4.6/08), viewers (7.75m) and adults 18-34 (2.1/06).
Editor's Note: NBC had live event programming. All networks had preemptions and delays due to Hurricane Irene coverage. Ratings for all networks are tentative and subject to change.
Updated Sunday ratings will be available tomorrow.