or


[08/30/11 - 11:12 AM]
ABC Family Sizzles to Record Levels in Prime in Summer 2011
ABC Family spins the numbers for the summer to date.

[via press release from ABC Family]

Ratings Highlights for Summer 2011 Final National Ratings

ABC Family Sizzles to Record Levels in Prime in Summer 2011

~Is ABC Family's Most-Watched Summer in Prime in Total Viewers and All Target Demos

~ Posts 7th Straight Summer of Gains in Females 12-34, and 6th Straight in Women 18-34

~Marks 5th Straight Summer of Growth in Total Viewers, Adults 18-34 and Adults 18-49

ABC Family is Cable's No. 2 Network in Prime in Women 18-34, the Network's Best Competitive Summer Rank Ever; Also Ranks No. 2 in Females 12-34

"Pretty Little Liars," "The Secret Life of the American Teenager" and "Switched at Birth" Are Cable's Top 3 Scripted Series in Women 18-34 and Females 12-34

"The Nine Lives of Chloe King" and "The Lying Game" Rank No. 1 in Their Hours

Premiere of Original Movie "Cyberbully" is TV's No. 1 Movie in Females 12-34

ABC Family - Summer 2011

Powered by a growing slate of original series, including the launches of "Switched at Birth" and "The Nine Lives of Chloe King" and the return of "Pretty Little Liars" and "The Secret Life of the American Teenager," ABC Family delivered its largest summer audience on record in Prime in Total Viewers (1.48 million), Adults 18-34 (431,000), Adults 18-49 (705,000) and Viewers 12-34 (698,000) -- and with all three key female targets: Women 18-34 (302,000), Women 18-49 (486,000) and Females 12-34 (520,000).

ABC Family earned its best competitive summer rank of all time in Prime in Women 18-34 (No. 2), and was also cable's No. 2 network in Females 12-34.

· This marked ABC Family's 5th consecutive summer delivering record levels in Total Viewers, Adults 18-34, Adults 18-49 and Women 18-49, the 6th consecutive summer in Women 18-34, and the 8th in a row in Females 12-34.

· Year to year, ABC Family registered across-the-board increases in Prime, including by 8% in Adults 18-34 (431,000 vs. 399,000), by 4% in Adults 18-49 (705,000 vs. 681,000) and by 5% in Viewers 12-34 (698,000 vs. 666,000).

Program Highlights

· In Women 18-34, "Pretty Little Liars" (1.05 million/3.1 rating), "The Secret Life of the American Teenager" (1.03 million/3.0 rating) and "Switched at Birth" (996,000/2.9 rating) were summer's Top 3 scripted basic cable series.

· In Females 12-34, "Pretty Little Liars" (2.08 million/4.5 rating), "Switched at Birth" (1.67 million/3.6 rating) and "The Secret Life of the American Teenager" (1.65 million/3.6 rating) were summer's Top 3 scripted basic cable series.

· Newcomer "The Nine Lives of Chloe King" ranked No. 1 across all cable on Tuesdays at 9 o'clock among Females 12-34 (847,000/1.8 rating) and Female Teens (487,000/4.1 rating).

· Launching in mid-August, to date, "The Lying Game" is cable's No. 1 program on Mondays at 8 o'clock in Females 12-34 (789,000/1.7 rating) and Female Teens (434,000/3.6 rating).

· The debut of original movie "Cyberbully" (7/17/11) stood as summer's No. 1 TV movie in Females 12-34 (1.72 million/3.7 rating) and Female Teens (1.04 million/8.7 rating), and was the No. 2 TV movie in Women 18-34 (678,000/2.0 rating) and Women 18-49 (1.10 million/1.7 rating),

Source: Nielsen Media Research (National Ratings, Summer 11: 5/30/11-8/29/10, Most Current: Live + SD, blended with Live + 7, when available.





  [august 2011]  
S
M
T
W
T
F
S
 


· CYBERBULLY (ABC FAMILY)
· LYING GAME, THE (ABC FAMILY)
· NINE LIVES OF CHLOE KING, THE (ABC FAMILY)
· PRETTY LITTLE LIARS (ABC FAMILY)
· SECRET LIFE OF THE AMERICAN TEENAGER, THE (ABC FAMILY)
· SWITCHED AT BIRTH (ABC FAMILY)











most recent ratings | view all posts
[08/21/14 - 11:07 AM]
"The Tonight Show" Sets Nine-Week Highs in 18-49 Demo and Total Viewers for Week of Aug. 11-15
NBC spins the late-night numbers for the week of August 11-15.

[08/21/14 - 08:39 AM]
"America's Got Talent" Is the #1 Show of the Night on the Big 4 in Total Viewers and Wins Its Time Period in Every Key Measure
NBC spins the numbers for Wednesday, August 20.

[08/21/14 - 08:36 AM]
Wednesday's Broadcast Ratings: CBS Pulls in Front with "Big Brother"
The show's latest installment is the night's top draw among adults 18-49.

[08/21/14 - 08:25 AM]
"Motive" Builds to 6-Week Highs in Total Viewers and Young Adults
ABC spins the numbers for Wednesday, August 20.

[08/20/14 - 02:15 PM]
Animal Planet's "Treehouse Masters" Is Top of the Charts
Animal Planet spins the numbers for Friday, August 15.

[08/20/14 - 12:44 PM]
Syfy's "Wizard Wars" Makes Magic -- Conjures Up Over One Million Total Viewers
Syfy spins the numbers for Tuesday, August 19.

[08/20/14 - 12:11 PM]
4.5 Million Viewers Turn to WE tv on Night of "Braxton Family Values" and "SWV Reunited" Premieres
WE tv spins the numbers for Thursday, August 14.

[08/20/14 - 08:39 AM]
"America's Got Talent" Ranks as the #1 Show of the Night on the Big 4 in Every Key Measure
NBC spins the numbers for Tuesday, August 19.

[08/20/14 - 08:26 AM]
Tuesday's Broadcast Ratings: "Got Talent" Continues Its Reign for NBC
The Peacock once again leads the night among both total viewers and adults 18-49.

[08/19/14 - 02:19 PM]
Summer Finales of ABC Family's "Switched at Birth" and "The Fosters" Garner Multi-Week Highs in Total Viewers and Target Demos
ABC Family spins the numbers for Monday, August 18.

[08/19/14 - 02:01 PM]
"Fast N' Loud" Returns as the #1 Program in Cable on Monday Night
Discovery spins the numbers for Monday, August 18.

[08/19/14 - 11:47 AM]
Cartoon Network Continues to Rank as Television's #1 Network for Early Delivery Among Targeted Boys 2-11, 6-11 & 9-14
Turner spins the numbers for the week of August 11-17.

[08/19/14 - 11:47 AM]
U.S. Record 3.3 Million Tune in to NBC Sports Group's Opening Weekend of Premier League Coverage
NBC spins the numbers for Saturday, August 16 and Sunday, August 17.

[08/19/14 - 11:33 AM]
Disney Channel Sweeps Prime and Total Day in Total Viewers and Across Major Youth Kid 2-11, Kid 6-11 and Tween 9-14 Demos
Disney Channel spins the numbers for the week of August 11-17.

[08/19/14 - 11:31 AM]
TNT's "Legends" Climbs to 8 Million Viewers Across Multiple Platforms
TNT spins the numbers for the week of August 11-17.