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[08/30/11 - 10:46 AM]
ABC Ranks No. 1 for Summer 2011 Among Adults 18-49 and Adults 25-54
ABC spins the numbers for the week of August 22-28.

[via press release from ABC]

Primetime Ratings Report For the week of August 22, 2011 (Based on National Live + Same Day Program Ratings)

ABC Ranks No. 1 for Summer 2011 Among Adults 18-49 and Adults 25-54

Jumping 12% Week to Week, ABC Hits an 11-Week High with Adults 18-49

ABC is the Only Major Net to Post Increases from the Same Week Last Year

For the 3rd Straight Week, ABC's "Bachelor Pad" Builds its Audience Year to Year

ABC's "Castle" Generates its 2nd-Most-Watched Telecast of Summer 2011

Hitting a Summer High, ABC's Repeat "Wipeout" is No. 1 in its Slot with Adults 18-49

ABC's "Take the Money & Run" Jumps by Double-Digit Percentages Week to Week

Up by 11%, ABC's "Combat Hospital" Reaches an 8-Week High in Adults 18-49

"Primetime Nightline" Earns its Top-Rated Telecast of the Summer in Adults 18-49

Against NFL Coverage, "20/20" Marks its 2nd-Best Adult 18-49 Number This Summer

"NASCAR Series at Bristol" Drives ABC to its Biggest Saturday Night of the Summer

ABC Scores its Strongest Sunday This Summer with Regular Programming

"America's Funniest Home Videos" Hits Summer Highs in Viewers and Young Adults

ABC's "Extreme Makeover: Home Edition" Posts its 2nd-Best Results of the Summer

The Most-Watched Regular Program in its Slot for the 2nd Week Running, ABC's "Sunday 20/20: The Sixth Sense" Continues to Produce Summer Highs for the Net

WEEK No. 49:

During the week of August 22, 2011, ABC claimed 6 of the Top 20 broadcast shows among Adults 18-49: "Wipeout-TUES" - No. 9, "Bachelor Pad" and "Modern Family" tied at No. 11, while "Take the Money & Run," "Wipeout-THURS" and "Sunday 20/20: The Sixth Sense" tied at No. 16. ABC's "Sunday 20/20: The Sixth Sense" registered as the No. 1 newsmagazine for the 2nd week in a row for with key Adults (AD25-54/AD18-49).

· Jumping 17% week to week in Adults 18-49 (1.4/4 vs. 1.2/4), ABC equaled an 11-week high in the key young adult sales demo - since w/o 6/6/11.

· With just one week remaining in the summertime frame (13 of 14 weeks), ABC ranks No. 1 for Summer 2011 among Adults 18-49 (1.7/5-tie). The Net also holds the No. 1 position for the summer with Adults 25-54 (2.1/6-tie), Men 18-49 (1.5/5-tie) and Women 18-49 (1.9/6-tie).

· Building over the same week last year in Total Viewers (+16% - 5.0 million vs. 4.3 million) and Adults 18-49 (+8% - 1.4/4 vs. 1.3/4), ABC qualified as the only major net to post year-over-year gains on either measure.

Monday

With the "Bachelor Pad" and a repeat airing of "Castle," ABC drew 5.4 million viewers and a 1.6 rating, 4 share in Adults 18-49. ABC topped both CBS (4.7 million and 1.3/4, respectively) and NBC (4.1 million and 1.5/4, respectively) on the night.

· ABC grew its overall Monday audience year to year for the 3rd straight week, building 6% over the same night last year with an all-original schedule (5.1 million on 8/23/10).

"Bachelor Pad" (8:00-10:00 p.m.)

For the 3rd week in a row, "Bachelor Pad" rose over the same night last year with Total Viewers (+5% - 6.1 million vs. 5.8 million)

"Castle" (10:00-11:00 p.m.)

ABC's "Castle" attracted its 2nd-biggest audience of the summer (4.0 million). In addition, for the 2nd week in a row, the repeat ABC drama grew its hour year to year among Total Viewers (+8%), outperforming original programming on the year-ago evening (3.7 million with "Dating in the Dark").

Tuesday

Gaining 15% week to week, ABC ranked No. 2 on Tuesday among Adults 18-49 (1.5/4-tie) to NBC with its 2-hour live semi-final round of "America's Got Talent."

"Wipeout" (8:00-9:00 p.m.)

From 8:00-9:00 p.m., a repeat "Wipeout" ran a strong No. 1 in Adults 18-49 (2.0/6), beating runner-up CBS' encore "NCIS" by 25% (1.6/5) and pacing 82% ahead of NBC's original unscripted series "It's Worth What?" (1.1/3) in the hour. In addition, the wide-appealing "Wipeout" made ABC the highest-rated broadcaster in the time slot with Teens 12-17 and Kids 2-11 for the 4th week running.

· The replay "Wipeout" equaled summer highs for ABC in the hour in Adults 18-49 & 18-34 (1.7/6).

"Take the Money & Run" (9:00-10:00 p.m.)

Against the opening hour of NBC's "America's Got Talent" from 9:00-10:00 p.m., ABC's "Take the Money & Run" took second against its network rivals in Adults 18-49 (1.6/4).

· "Take the Money & Run" surged by double-digit percentages week to week in viewers (+14% - 4.1 million vs. 3.6 million) and young adults (+14% - 1.6/4 vs. 1.4/4).

· "Take the Money & Run" grew its hour year to year by 8% in Total Viewers over the year-ago night with original unscripted programming ("Shaq Vs." on 8/24/10 = 3.8 million).

"Combat Hospital" (10:00-11:00 p.m.)

At 10 o'clock against the second hour of NBC's "America's Got Talent," ABC's "Combat Hospital" built its Adult 18-49 audience by 11% from the prior week (1.0/3 vs. 0.9/3) to match an 8-week high - since 6/28/11.

Wednesday

Growing 8% week to week in Adults 18-49 (1.4/4 vs. 1.3/4), ABC matched its 2nd-best numbers on the night this summer to hit a 12-week high - since 6/1/11. In addition the Net grew its overall Wed. audience over the same night last year (8/25/10) for the 4th straight week in Total Viewers (+13% - 4.2 million vs. 3.7 million) and 5th straight week in young adults (+27% - 1.4/4 vs. 1.1/3).

"The Middle" (8:00-8:30 p.m.)

In the 8:00 p.m. half-hour, ABC's encore "The Middle" topped Fox's debut of "Buried Treasure" by 20% in Total Viewers (4.2 million vs. 3.5 million) and by 20% in Adults 18-49 (1.2/4 vs. 1.0/3).

· The Middle" grew over its year-ago rebroadcast by 9% in young adults (1.1/4).

"Modern Family-Wed 8:30PM" (8:30-9:00 p.m.)

At 8:30 p.m., ABC's replay "Modern Family" led the second half-hour of Fox's "Buried Treasure" debut by 15% in Total Viewers (4.5 vs. 3.9 million) and by 36% in Adults 18-49 (1.5/5 vs. 1.1/3).

· Gaining 7% over its week-ago repeat in Adults 18-49, "Modern Family" scored its best repeat number in the half-hour this summer and delivered the time period's strongest young adult performance since early June - since 6/1/11.

"Modern Family" (9:00-9:31 p.m.)

At 9 o'clock, ABC's repeat "Modern Family" stood as Wednesday's No. 1 scripted program on in Adults 18-49 (1.9/5-tie). The ABC sitcom finished second in the half-hour in young adults, behind only NBC's original "America's Got Talent," dominating its encore competition on CBS by 58% ("Criminal Minds" = 1.2/3) and on Fox by 138% ("House" = 0.8/2).

· Growing over the prior week by 12% in Adults 18-49 to hit its best young adult number in the half-hour in 12 weeks (since 6/1/11), "Modern Family" turned in its 2nd-best performance in the time-slot this summer. Further, the ABC sitcom drew ABC's largest overall audience (4.8 million) in the 9:00 p.m. half-hour since early June - since 6/1/11.

· "Modern Family" was up over its year-ago rebroadcast by 17% in Total Viewers and by 36% in young adults (4.1 million and 1.4/4).

"Primetime Nightline: My (Extra) Ordinary Family" (10:00-11:00 p.m.)

At 10 o'clock, ABC's "Primetime Nightline: My (Extra) Ordinary Family" improved on the previous week's performance in the hour ("Primetime Nightline: Beyond Belief") by 8% in Adults 18-49 (1.4/4 vs. 1.3/4), marking the strongest number for any "Primetime Nightline" telecast in the slot this summer.

Friday

Up against CBS' preseason NFL coverage (Green Bay at Indianapolis), ABC's Friday lineup was up week to week by 11% in Total Viewers (4.1 million vs. 3.7 million) and by 10% in Adults 18-49 (1.1/4 vs. 1.0/3), generating its biggest audience on the night in 5 weeks - since 7/22/11.

"Shark Tank" (8:00-9:00 p.m.)

Opposite the first hour of CBS' pre-season Packers-Colts NFL game from 8:00-9:00 p.m., ABC's repeat "Shark Tank" delivered its largest audience (4.0 million) since mid-July (since 7/15/11) and qualified as the 2nd-most-watched program in the hour, behind only CBS' NFL pre-season game. In addition, the repeat ABC series dominated original episodes of NBC's "Friends with Benefits" in the time slot by 1.7 million Total Viewers (4.0 million vs. 2.3 million) and by 83% in Adults 18-49 (1.1/4 vs. 0.6/2).

"20/20" (10:00-11:00 p.m.)

Despite airing against the final hour of the NFL pre-season game at 10 o'clock, ABC's "20/20" grew week to week by 12% in Total Viewers (4.6 million vs. 4.1 million), by 14% in Adults 25-54 (1.6/5 vs. 1.4/4) and by 18% in Adults 18-49 (1.3/4 vs. 1.1/4), matching the newsmag's 2nd-highest-rated telecast this summer in the key Adult 18-49 demo.

Saturday

Featuring coverage of "NASCAR Series at Bristol," ABC surged week to week by 2.9 million Total Viewers (5.1 million vs. 2.2 million) and by 180% in Adults 18-49 (1.4/4 vs. 0.5/2), turning in its strongest Saturday night this summer.

Sunday

Featuring repeats of "America's Funniest Home Videos" and "Extreme Makeover: Home Edition" leading into "Sunday 20/20: The Sixth Sense," ABC (1.5/4) earned second place on Sunday night against its network rivals among Adults 18-49 to NBC with its pre-season NFL coverage (New Orleans-Oakland), leading CBS by 7% (1.4/4) and Fox by 36% (1.1/3).

· In Total Viewers (5.9 million) and Adults 18-49 (1.5/4), ABC generated its strongest Sunday night this summer with regular programming. In addition, the Net was up over the year-ago Sunday for the 3rd straight week in viewers and for the 2nd time in 3 weeks in young adults.

"America's Funniest Home Videos" (7:00-8:00 p.m.)

During the 7 o'clock hour among Adults 18-49, ABC's encore "America's Funniest Home Videos" (1.4/4) beat out NBC's NFL sports special ("Madden NFL 12 Pigskin Pro-Am") by 75% (0.8/3), CBS' "60 Minutes" by 40% (1.0/3) and Fox's animated comedy encores ("American Dad"/"Bob's Burgers") by 75% (0.8/3).

· The veteran ABC video clip show hit summer highs in both Total Viewers (6.2 million) and Adults 18-49 (1.4/4).

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

Surging week to week by 1.0 million viewers (5.5 million vs. 4.5 million) and by 18% in Adults 18-49 (1.3/4 vs. 1.1/3) during the 8:00 p.m. hour, ABC's replay "Extreme Makeover: Home Edition" drew its 2nd-strongest numbers this summer.

"Sunday 20/20: The Sixth Sense" (9:00-11:00 p.m.)

Opposite stiff competition from NBC's special preseason NFL game (Saints-Raiders) and MTV's "2011 Video Music Awards" from 9:00-11:00 p.m., the second week of ABC's "Sunday 20/20: The Sixth Sense" once again built on its lead-in to stand as the most-watched regular program in its 2-hour time period (5.9 million). The newsmagazine features stories of extraordinary instinct that uncover the truth.

· Growing from its week-ago premiere in Total Viewers (+2% - 5.9 million vs. 5.8 million), Adults 25-54 (+11% - 2.1/5 vs. 1.9/5) and Adults 18-49 (+23% - 1.6/4 vs. 1.3/4), "Sunday 20/20: The Sixth Sense" achieved summer highs for ABC in the time period with regular programming.

Source: The Nielsen Company, National, Live+ Same Day Program Ratings, week of 8/22/11. Summer 2011 = Most Current Program Ratings, 5/30/11-8/28/11.





  [august 2011]  
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· 20/20 (ABC)
· 60 MINUTES (CBS)
· AMERICAN DAD (TBS)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· AMERICA'S GOT TALENT (NBC)
· BACHELOR PAD, THE (ABC)
· BOB'S BURGERS (FOX)
· BURIED TREASURE (FOX)
· CASTLE (ABC)
· COMBAT HOSPITAL (ABC)
· CRIMINAL MINDS (CBS)
· DATING IN THE DARK (ABC)
· EXTREME MAKEOVER: HOME EDITION (HGTV)
· FRIENDS WITH BENEFITS (NBC)
· HOUSE (FOX)
· IT'S WORTH WHAT? (NBC)
· MIDDLE, THE (ABC)
· MODERN FAMILY (ABC)
· NCIS (CBS)
· NIGHTLINE PRIME (ABC)
· SHAQ VS (ABC)
· SHARK TANK (ABC)
· TAKE THE MONEY AND RUN (ABC)
· WIPEOUT (ABC)





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