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HISTORY(R) CONTINUES RATINGS SUCCESS WITH BEST SUMMER OF ALL TIME
TOP TWO IN ALL KEY DEMOS
Success driven by Pawn Stars, American Pickers, Ice Road Truckers, American Restoration
And Top Gear
New York, August 30, 2011 - HISTORY has secured its best summer delivery ever averaging 1.0 million Adult 25-54 impressions from June through August. This is an increase of +27% vs. summer 2010. The network was also up by +29% among Adults 18-49. Additionally, HISTORY was also the #1 network in prime this summer among M25-54 and M18-49 vs. all cable networks.
Competitively, HISTORY ranked in the top two among all key demographics for the summer:
Adults 25-54 #2
Adults 18-49 #2
M25-54 #1
M18-49 #1
HISTORY had three of the top six series on cable among Adults 25-54 and Adults 18-49 this summer including: PAWN STARS (3.3 million Adults 25-54, 3.1 million Adults 18-49), AMERICAN PICKERS (2.5 million Adults 25-54, 2.2 million Adults 18-49) and SWAMP PEOPLE (2.3 million Adults 25-54, 2.3 million Adults 18-49).
Additionally, the second season of TOP GEAR and the fifth season of ICE ROAD TRUCKERS have added to HISTORY's success this summer with IRT averaging 1.7 million A25-54 and 1.5 million A18-49 up +13% and 15% vs. the comparable period last year; and Top Gear averaging 1.2 million in both A25-54 and A18-49, up over +35% vs. season 1.
HISTORY(R) and HISTORY HD(R) are the leading destinations for revealing, award-winning original non-fiction series and event specials that connect history with viewers in an informative, immersive and entertaining manner across multiple platforms. Programming covers a diverse variety of historical genres ranging from military history to contemporary history, technology to natural history, as well as science, archaeology and pop culture. Among the network's program offerings are hit series such as American Pickers, Ax Men, American Restoration, Ice Road Truckers, Top Gear, Pawn Stars and Top Shot, as well as acclaimed specials including Gettysburg, America the Story of Us, WWII in HD, 102 Minutes That Changed America and Life After People. HISTORY has earned four Peabody Awards, seven Primetime Emmy(R) Awards, 12 News & Documentary Emmy(R) Awards and received the prestigious Governor's Award from the Academy of Television Arts & Sciences for the network's Save Our History(R) campaign dedicated to historic preservation and history education. Take a Veteran to School Day is the network's signature initiative connecting America's schools and communities with veterans from all wars. The HISTORY website, located at www.history.com, is the leading online resource for all things history, featuring over 20,000 videos, images, audio clips, articles and interactive features that allow visitors to dig deeper into a broad range of thousands of historical topics.
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