[08/30/11 - 04:13 PM]
MTV's All New Monday Night Line-Up Scores Killer Ratings
MTV spins the numbers for Monday, August 29.

[via press release from MTV]


New Series "Ridiculousness" Is the #1 TV Show of the Day, "Death Valley" Debuts as the #1 Cable Show in its Time Period, And the Premiere of "Cuff'd" Improves its Time Slot by 44%

SANTA MONICA, CA (August 30, 2011) - MTV continues its ratings roll with the premiere of an all-new Monday night lineup, featuring Rob Dyrdek's hilarious new viral video series "Ridiculousness;" new scripted horror-comedy series "Death Valley;" and new police ride-along docu-series "Cuff'd." More than 3 million viewers tuned-in for the premiere of "Ridiculousness," which kicked off the 10:00 p.m. hour. With a 2.8 P12-34 rating and 2.2 million P12-34 viewers, "Ridiculousness" is the #1 show of the day across all TV. The debut of "Death Valley" delivered a 1.8 P12-34 rating, retaining two-thirds of its lead-in and ranking #1 in its time slot across cable. "Death Valley" averaged nearly two million viewers and joins MTV's stable of hit new scripted series including "Awkward" and "Teen Wolf." "Cuff'd" capped off the night at 11:00 pm. with a 1.3 P12-34 rating, improving its time slot by 44%.

New episodes of "Ridiculousness," "Death Valley" and "Cuff'd" will air next Monday, September 5, starting at 10:00 p.m. ET/PT on MTV.

On the heels of the highest-rated season of "Rob Dyrdek's Fantasy Factory" to date, "Ridiculousness," from the producers of "Jackass" and "Fantasy Factory," features Rob Dyrdek's unique take on some of today's funniest amateur viral videos and builds them into episodes of edgy, funny and timeless television. Each episode features Rob's unique style and infectious energy as he breaks down amusing web clips by putting them in segments such as "Redneck Good Times," "Worst Case Scenario," "Ridiculousness in Training," "Pogo Stuck," "Hot Mess," "What Happened Last Night," and many more. Featuring commentary from co-hosts Sterling "Steelo" Brim, Chanel "West Coast" (the rapping receptionist from "Fantasy Factory") and complete with a studio audience, the series also includes appearances by some of Rob's closest friends.

Viewers are taken to a place they've never been before with MTV's new horror-comedy "Death Valley." The scripted series follows the 'Undead Task Force' (UTF), a newly formed division of the LAPD, documentary-style, as they capture the monsters that roam the streets of California's San Fernando Valley. In a world where vampires, werewolves and zombies live freely, "Death Valley" is a fun, comedic non-stop thrill ride featuring chases, hardcore kills and bizarre encounters.

Each episode of "Cuff'd" features approximately six different young perpetrators from distinct regions of the country engaging with their arresting officers as they ride in police cruisers on the way to central booking. These interactions are both revealing and intense, as youth offenders open up about their lives and process the mistakes that have brought them to this critical point - while police officers offer advice and guidance. Although most of the suspects featured are first-time offenders - the uncertainty of their predicaments often creates deeply emotional, dramatic, and humorous responses that serve as windows into the lives of young people who have veered off-course.

Source: The Nielsen Company. Live+SD P12-34 coverage ratings. 08/29/11. Based on P12-34 000s. "Cuff'd" prior four week time period average = Mon/11P-11:30P, 08/01/11-08/28/11.

About MTV:

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.

  [august 2011]  


most recent ratings | view all posts
[11/28/15 - 08:55 AM]
Friday's Broadcast Ratings: ABC Tops Demos with "20/20," "Santa Claus Is Comin' to Town"
The Alphabet leads the night among adults 18-49 while CBS is the most-watched network.

[11/27/15 - 12:19 PM]
Nearly 28 Million Watch Bears-Packers on Thanksgiving Night - Second-Most Watched NBC Primetime Game Ever
NBC further spins the numbers for Thursday, November 26.

[11/27/15 - 08:22 AM]
Thursday's Broadcast Ratings: NFL Sparks Big Numbers for NBC
The Peacock's Packers-Bears showdown easily eclipses the competition last night.

[11/27/15 - 08:21 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Demo Reign for FOX
Said victory comes despite a series low from the network's juggernaut.

[11/27/15 - 07:44 AM]
Bears-Packers Jumps 17% vs. The Year-Ago Game in the Metered Markets, Making It the Best-Ever NFL Primetime Thanksgiving Game (Since 2006)
NBC spins the numbers for Wednesday, November 25 and Thursday, November 26.

[11/27/15 - 07:14 AM]
"Macy's Thanksgiving Day Parade" Ranks as the #1 Entertainment Telecast of the Season on the Broadcast Nets in Metered Market Households
NBC spins the numbers for Thursday, November 26.

[11/25/15 - 09:01 AM]
Tuesday's Broadcast Ratings: ABC Pulls in Front with "Dancing with the Stars" Finale
The Alphabet leads the night in both total viewers and adults 18-49.

[11/25/15 - 08:36 AM]
Week Two of "Chicago Med" Is Up 50% vs. Last Season's Slot Average
NBC spins the numbers for Tuesday, November 24.

[11/25/15 - 08:33 AM]
ABC Wins the Final Tuesday of November with a Season-High Performance
ABC spins the numbers for Tuesday, November 24.

[11/24/15 - 02:44 PM]
Michigan State at Ohio State: Highest-Rated Game of Season across All Networks
ESPN spins the numbers for Saturday, November 21.

[11/24/15 - 02:41 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, November 23.

[11/24/15 - 01:48 PM]
Spike TV Unwraps Big Ratings for "Lip Sync Battle" Holiday Special
Spike TV further spins the numbers for Thursday, November 19.

[11/24/15 - 01:26 PM]
"48 Hours: The Strange Case of Kurt Sonnenfeld" Is Saturday's #1 Program with Viewers
CBS spins the numbers for Saturday, November 21.

[11/24/15 - 11:01 AM]
Hallmark Channel Is the Most-Watched Network for the 3rd Consecutive Weekend Among Households, W25-54 and Total Viewers
The Hallmark Channel spins the numbers for the week of November 16-22.

[11/24/15 - 10:38 AM]
With the Cast of "Star Wars: The Force Awakens," "Kimmel" Draws Its 4th-Biggest-Ever Monday Audience
ABC spins the late-night numbers for Monday, November 23.