[09/07/11 - 10:22 AM]
Adult Swim Ranks #1 for Total Day Delivery of Adults 18-34 and 18-49, and Men 18-34 and 18-49
Turner spins the numbers for the week of August 29-September 4.

[via press release from Turner]

Adult Swim

Once again claiming its crown among young adult and young male cable viewers, Adult Swim ranked #1 for Total Day Delivery of adults 18-34 and 18-49, and men 18-34 and 18-49. Averaging double-digit delivery growth across the board, adults 18-34 (577,000) increased by 19%, adults 18-49 (756,000) increased by 17%, men 18-34 (337,000) increased by 13% and men 18-49 (432,000) increased by 10%. Young women demos 18-34 and 18-49 both earned 28% delivery gains, as well.

Adult Swim programming - including Family Guy, Robot Chicken, American Dad, The Venture Bros., Childrens Hospital and Aqua Teen Hunger Force - accounted for 27 of the top 50 telecasts for the week on basic cable among adults 18-34, and 31 of the top 50 among men 18-34, both more than any other network.


TNT's Monday night juggernaut of The Closer and Rizzoli & Isles topped the charts this week as basic cable's #1 and #2 programs. Rizzoli & Isles shot to the top with its Live + 3 delivery of 8.8 million viewers. The Closer grew to an outstanding 8.3 million viewers in Live + 3. Both shows ranked as the top scripted series among adults 25-54, with Rizzoli & Isles scoring 3.1 million in Live + 3 and The Closer coming in with 2.8 million.

TNT's time-shifted viewing power continued, with the Aug. 15 episode of Rizzoli & Isles growing to 9.1 million viewers in Live + 7, its second-biggest audience of the season. The episode also garnered 2.6 million adults 18-49 and 3.3 million adults 25-54. The Closer scored its second-biggest audience of the season, with 8.9 million viewers in Live +7. In the demos, the Aug. 15 episode averaged 2.4 million adults 18-49 and 3.1 million adults 25-54. Meanwhile, the Aug. 21 episode of Leverage grew to 4.5 million viewers, 1.7 million adults 18-49 and 2 million adults 25-54. And the Aug. 16 season finale of Memphis Beat scored a season-best 5.2 million viewers, with 1.4 million adults 18-49 and 1.8 million adults 25-54.

Cartoon Network

Monday night's original comedies Adventure Time (8 p.m.), The Amazing World of Gumball (7:30 p.m.), Regular Show (8:15 p.m.), and MAD (8:30, 8:45 p.m.) ranked in the top 30 telecasts of the week on all TV with kids 6-11, with the Adventure Time episode premiere ranking at #6. These four animated comedies also took the Top 4 telecasts of the week among boys 6-11.

Additional Monday night claims: the episode premiere of Adventure Time ranked #1 in its time period on all television among kids 2-11, 6-11, 9-14 and all boys demos. Earning double and triple-digit delivery increases across targeted demos, the telecast's delivery of kids 6-11 (1,270,000) grew by 57%, kids 2-11 (1,519,000) by 27%, boys 6-11 (943,000) by 56% and boys 9-14 (699,000) by 104%. Similarly, The Amazing World of Gumball (7:30 p.m.) and Regular Show (8:15 p.m.) ranked #1 in their time periods among kids 6-11 and all boys demos, while Johnny Test (7 p.m.) and MAD (8:30, 8:45 p.m.) both ranked #1 in their time periods among all key boy demos. The back-to-back presentation propelled Cartoon Network's overall Monday Night (7-9 p.m.) to #1 on all television among boys 2-11, 6-11 and 9-14.

Tuesday night (7-9 p.m.) also scored as television's #1 destination among boys 6-11 and 9-14, earning solid gains across the board vs. the same time period last year. The Looney Tunes Show (8 p.m.) ranked #1 in its time period among all key kids and boy demos, earning between 35% and 48% delivery increases vs. the 2010 time period. An encore presentation of The Amazing World of Gumball (8:30 p.m.) also ranked #1 in its time period among kids 2-11 and all boy demos, charting between 25% and 55% improvement across the board.

Wednesday night's presentation of alternative live-action series also posted #1 claims: Dude, What Would Happen (8 p.m.) ranked #1 in its time period among boys 9-14, while Destroy Build Destroy (8:30 p.m.) ranked #1 in its time period among all boys 2-11, 6-11 and 9-14.


truTV welcomed the hit series Wipeout to its lineup last Friday, with the primetime launch scoring 1.2 million viewers and ranking among ad-supported cable's Top 5 entertainment programs in the timeslot with adults 18-49 (551,000) and men 18-49 (302,000). The show also scored strong time-period growth for the 8 p.m. hour, as well as a remarkable 11-year drop in median age from 43 to 32. For the night, truTV garnered its lowest primetime median age ever (35.8) and ranked among ad-supported cable's Top 10 networks in delivery of adults 18-49, men 18-34 and men 18-49.

Tuesday night's episode of the truTV hit Hardcore Pawn averaged a hefty 1.9 million viewers, 1 million adults 18-49 and 622,000 men 18-49, ranking among cable's Top 5 entertainment programs for its timeslot with all three categories. Wednesday night, the long-running hit Operation Repo chalked up 1.7 million viewers at 9 p.m., while new hit South Beach Tow landed 1.4 million viewers at 10 p.m. and ranked among cable's Top 5 entertainment programs in the timeslot with men 18-49. All three shows delivered double-digit time-period growth, as well.


TBS's weekend movie presentations dominated the competition, with the network delivering seven of basic cable's Top 10 movie telecasts among adults 18-34 and nine of the Top 10 among adults 18-49. Leading the list was TBS's Sunday night presentation of Shrek 2, which averaged 2.6 million viewers and ranked as basic cable's #1 movie last week with adults 18-34 (762,000) and adults 18-49 (1.3 million).

This past weekend also marked TBS's network television premiere of Tyler Perry's Madea Goes to Jail, which averaged 2.4 million viewers Sunday morning, 2.1 million viewers Saturday night and more than 2 million viewers for the two Friday night telecasts. The Sunday morning presentation ranked second behind Shrek 2 for the week among adults 18-34 (628,000) and adults 18-49 (1.2 million).

TBS's Emmy?-nominated late-night series CONAN was on break last week. Time-shifted viewing lifted CONAN's audience for the week of Aug. 15 to 822,000 viewers in Live + 7, with 431,000 adults 18-34 and 630,000 adults 18-49. The show also garnered a median age of 32, the youngest among all the late-night talk shows.

  [september 2011]  


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