[09/09/11 - 08:04 AM]
NFL Kickoff on NBC Scores Second-Best NFL Primetime Regular-Season Overnight in 13 Years
NBC spins the numbers for Thursday, September 8.

[via press release from NBC]


Packers-Saints 17.2/28 Overnight is Second-Best NFL Kickoff Game Ever & Second-Best NBC Primetime NFL Game Ever NBC Dominates Primetime Competition

NEW YORK - Sept. 9, 2011 - Last night's NFL Kickoff game on NBC between the Green Bay Packers and New Orleans Saints was the second-highest rated NFL regular-season primetime game in 13 years; the second-highest rated NFL Kickoff game ever; the second-highest rated NBC regular-season primetime game ever; and defeated its closest primetime competition among the broadcast networks by 283 percent, according to overnight ratings data released today by The Nielsen Company.

The game, which featured the last two Super Bowl champions and was won by the Packers, 42-34, scored a 17.2 overnight rating/28 share (8:45-11:45 p.m. ET), the second-highest regular-season primetime NFL rating on any network since Dec. 21, 1998 (Broncos-Dolphins, 17.4/27). It was also the second-highest rated NFL Kickoff ever and the second-highest rated NBC regular-season primetime game ever behind only last year's Thursday night NFL Kickoff (17.7/28; down 3%), which featured a NFC Championship Game rematch between the Minnesota Vikings, led by quarterback Brett Favre, and the then-defending Super Bowl champion New Orleans Saints.

The rating peaked just before halftime with an 18.8/29 from 9:30-10 p.m. The Packers rotated between eight- and 15-point leads for the entire second half.

NBC DOMINATES PRIMETIME: NBC dominated primetime (8-11 p.m.) with a 16.1/26 average in the metered markets, establishing a 283-percent margin of victory over CBS's second-place 4.2/7 and beating the combined delivery of CBS, ABC (3.3/5), Fox (2.5/4) and CW (0.7/1) by 50 percent.

The 16.1/26 primetime overnight is the highest 8-11 p.m. average for any network on television since May 25 (Fox, American Idol finale, 17.1/27) and the highest non-Olympic Thursday night average for NBC since the Frasier finale more than seven years ago, May 13, 2004 (17.4/25), even topping the primetime average for last year's NFL Kickoff (15.9/26)

The final half hour of NFL Kickoff 2011 (8-8:30 pm), the pregame show to celebrate the start of the NFL season, generated a 9.4 overnight rating, up 11 percent versus last year (8.5/15).

2011: NBC 17.2/28 (Green Bay 42 - New Orleans 34)
2010: NBC 17.7/28 (New Orleans 14 - Minnesota 9)
2009: NBC 13.8/23 (Pittsburgh 13 - Tennessee 10)
2008: NBC 10.1/17 (NY Giants 16 - Washington 7)*
2007: NBC 13.0/21 (Indianapolis 41 - New Orleans 10)
2006: NBC 13.5/22 (Pittsburgh 28 - Miami 17)
2005: ABC 13.1/22 (New England 30 - Oakland 20)
2004: ABC 12.6/20 (New England 27 - Indianapolis 24)
2003: ABC 14.5/23 (Washington 16 - NY Jets 13)
2002: ESPN 7.6/13 (Houston 19 - Dallas 10)**
*Early start due to the Republican National Convention
**U.S. HH Rating: overnight rating not available

1. New Orleans, 57.7/75
2. Milwaukee, 53.1/71
3. Minneapolis, 23.8/39
4. Kansas City, 23.0/34
5. Nashville, 22.6/32
6. Indianapolis, 22.2/34
7. Baltimore, 22.1/35
8. Las Vegas, 21.7/33
9. Washington, 21.2/35
10. Chicago, 21.2/33

  [september 2011]  


most recent ratings | view all posts
[11/24/15 - 11:01 AM]
Hallmark Channel Is the Most-Watched Network for the 3rd Consecutive Weekend Among Households, W25-54 and Total Viewers
The Hallmark Channel spins the numbers for the week of November 16-22.

[11/24/15 - 10:38 AM]
With the Cast of "Star Wars: The Force Awakens," "Kimmel" Draws Its 4th-Biggest-Ever Monday Audience
ABC spins the late-night numbers for Monday, November 23.

[11/24/15 - 08:51 AM]
Monday's Broadcast Ratings: NBC Holds Off Surging ABC in Demo Race
The Peacock leads the night among adults 18-49 while the Alphabet is the most-watched network.

[11/24/15 - 08:37 AM]
NBC Sweeps 6 of 6 Monday Half-Hours Among the Big 4 in 18-49
NBC spins the numbers for Monday, November 23.

[11/24/15 - 08:35 AM]
ABC Ranks as Monday's Most Watched Broadcaster for the 2nd Straight Week
ABC spins the numbers for Monday, November 23.

[11/24/15 - 08:06 AM]
Bravo Media's Season Finale of "Below Deck" Delivers Most-Watched Episode in Series History with 2.3 Million Total Viewers
Bravo further spins the numbers for Tuesday, November 17 and Wednesday, November 18.

[11/23/15 - 01:39 PM]
Jeff Gordon's Last Ride and Kyle Busch's First Championship on NBC and NBCSN Deliver Most-Watched NASCAR Finale Since 2005
NBC further spins the numbers for Sunday, November 22.

[11/23/15 - 10:29 AM]
Live + 7 Day Ratings: ABC Claims Most of the Week's Top 10 Broadcast Playback Gainers in Adults 18-49
ABC further spins the numbers for the week of November 2-8.

[11/23/15 - 08:37 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Holds Off "American Music Awards"
NBC wins the night among total viewers and adults 18-49.

[11/23/15 - 08:27 AM]
The "2015 AMAs" Boost ABC to Sunday Season Highs in Viewers and Adults 18-49
ABC spins the numbers for Sunday, November 22.

[11/23/15 - 08:14 AM]
NBC Currently Ranks as the #1 Broadcast Network for Sunday Night in Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54 and All Key Adult-Male Demos
NBC spins the numbers for Sunday, November 22.

[11/22/15 - 08:54 AM]
Saturday's Broadcast Ratings: FOX Wins with College Football Coverage
The network leads the night among adults 18-49 while CBS is the most-watched network.

[11/22/15 - 08:44 AM]
"Saturday Night Live" Delivers Its Second-Best Overnights in 10 Months
NBC spins the numbers for Saturday, November 21.

[11/22/15 - 08:31 AM]
No. 9 Michigan State at No. 3 Ohio State on ABC Is Highest-Rated College Football Game of the Season Across All Networks
ESPN spins the numbers for Saturday, November 21.

[11/21/15 - 08:46 AM]
Friday's Broadcast Ratings: ABC, "Shark Tank" Tops Demos for Third Consecutive Week
The Alphabet's mainstay posts week-to-week gains among adults 18-49.