or


[09/13/11 - 12:11 AM]
The Futon's Ratings Survival Guide: "Ringer" (The CW)
By The Futon Critic Staff (TFC)

Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.

Welcome to The Futon's Ratings Survival Guide, our annual feature which takes each new fall series on the broadcast networks and tells you the numbers it will need to survive for a second season. In general, a show's success isn't so much where it lands on the weekly ratings chart but rather how it performs in two key categories:

1. How much of its lead-in audience it retains. If a show averages 10 million viewers that's a good thing. But if the show that airs before it is averaging 30 million viewers, that's not a good thing. Why? Because 20 of those 30 million viewers decided to turn off that particular channel when the next show came on.

2. How it performs year-to-year in its time period. A new show is usually in its time period because the network thinks it can do better than it did in that slot last year. In other words, do worse than the show that was canceled after three weeks last fall then you too probably are not long for this world.

As you'll see, together these measurements paint a clear picture on how a particular show is doing. So without further ado, let's begin.

RINGER (The CW)
(Tuesdays at 9:00/8:00c)

The CW has had a different Tuesday lineup each fall since its inception: "Gilmore Girls" and "Veronica Mars" in 2006, "Beauty and the Geek" and "Reaper" in 2007, "90210" and "Privileged" in 2008, "90210" and "Melrose Place" in 2009, "One Tree Hill" and "Life Unexpected" in 2010 and now "90210" - after spending its third season on Monday nights - and newcomer "Ringer" in 2011. Last season the netlet nixed "Life Unexpected" despite its 80% plus retention rate in viewers and adults 18-49, meaning they'll likely demand at least the same of "Ringer."

Here's how The CW has fared on Tuesday nights the past two seasons:*

tuesdays in 2009-2011timeviewers
(retention)
adults 18-49
(retention)
90210: Season 28:00 PM1.96
(N/A)
0.98
(N/A)
One Tree Hill: Season 88:00 PM1.81
(N/A)
0.87
(N/A)
Life Unexpected: Season 29:00 PM1.60
(82.05%)
0.78
(82.11%)
Melrose Place9:00 PM1.40
(68.63%)
0.73
(70.19%)
Hellcats9:00 PM1.46
(87.43%)
0.60
(76.92%)
18 to Life9:00 PM0.83
(65.87%)
0.32
(68.09%)

* Viewers are in millions, adults 18-49 is the percentage of said viewers in the demographic; all are based on fast national data, using only first-run episodes in its regular time period. A caveat here though: while ABC, CBS, FOX and NBC's target demographic is adults 18-49, The CW's is actually women 18-34. Since that data isn't readily available, we're left with adults 18-49 as the closet approximation.

COMING TOMORROW: The CW's "H8R" plus NBC's new Wednesday comedies "Up All Night" and "Free Agents."





  [september 2011]  
S
M
T
W
T
F
S
    


· FUTON'S RATINGS SURVIVAL GUIDES (TFC)
· RINGER (CW)





most recent ratings | view all posts
[10/23/19 - 08:13 AM]
Tuesday's Broadcast Ratings: World Series Opens on Top for FOX
The network's coverage of Game 1 dominates the evening in all categories.

[10/22/19 - 08:32 AM]
Monday's Broadcast Ratings: FOX, "9-1-1" Take Home Demo Honors
The network wins the night among adults 18-49 while ABC is the most-watched broadcaster overall.

[10/21/19 - 08:37 AM]
Sunday's Broadcast Ratings: NBC Rides "Sunday Night Football" to Victory
The Peacock once again takes home top honors in all categories on Sunday.

[10/20/19 - 09:16 AM]
Saturday's Broadcast Ratings: ABC, College Football Top Charts
The Alphabet leads the night in both total viewers and adults 18-49.

[10/19/19 - 08:32 AM]
Friday's Broadcast Ratings: FOX, "WWE SmackDown" Hold Onto Demo Crown
The network edges the competition among adults 18-49 while CBS remains the most-watched network.

[10/18/19 - 08:13 AM]
Thursday's Broadcast Ratings: FOX, "Thursday Night Football" Cruise to Victory
The network dominates the evening in both total viewers and adults 18-49.

[10/17/19 - 08:13 AM]
Wednesday's Broadcast Ratings: "Chicago" Crossover Puts NBC on Top
The Peacock wins the night in total viewers, shares the adults 18-49 crown with FOX.

[10/16/19 - 01:32 PM]
Critically-Acclaimed Limited Series "Unbelievable" Watched by 32 Million Member Households
Netflix details the show's viewership from its first 28 days.

[10/16/19 - 01:31 PM]
"Stranger Things" Season 3 Was the Most Watched Season to Date
The streaming service reveals 64 million member households watched in its first four weeks.

[10/16/19 - 08:11 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Stay on Top in Demos
The Peacock's lineup wins the night among adults 18-49 while CBS remains the most-watched network.

[10/15/19 - 08:14 AM]
Monday's Broadcast Ratings: FOX, NBC Share Adults 18-49 Crown
FOX - as well as ABC - got a boost from some local stations carrying Monday's NFL game.

[10/14/19 - 08:19 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Stay on Top
The Peacock once again wins the evening in all categories.

[10/13/19 - 08:55 AM]
Saturday's Broadcast Ratings: FOX, ALCS Snap College Football Win Streak
The network's MLB telecast wins the night in total viewers and adults 18-49.

[10/12/19 - 08:38 AM]
Friday's Broadcast Ratings: "WWE SmackDown" Holds Onto Demo Crown
FOX's telecast is still the adults 18-49 champ, but down over 28% from last week's network debut.

[10/11/19 - 08:12 AM]
Thursday's Broadcast Ratings: FOX Stays on Top with "Thursday Night Football"
The network's NFL coverage continues its reign in total viewers and adults 18-49.