or


[09/14/11 - 12:05 AM]
The Futon's Ratings Survival Guide: "H8R" (The CW)
By The Futon Critic Staff (TFC)

Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.

Welcome to The Futon's Ratings Survival Guide, our annual feature which takes each new fall series on the broadcast networks and tells you the numbers it will need to survive for a second season. In general, a show's success isn't so much where it lands on the weekly ratings chart but rather how it performs in two key categories:

1. How much of its lead-in audience it retains. If a show averages 10 million viewers that's a good thing. But if the show that airs before it is averaging 30 million viewers, that's not a good thing. Why? Because 20 of those 30 million viewers decided to turn off that particular channel when the next show came on.

2. How it performs year-to-year in its time period. A new show is usually in its time period because the network thinks it can do better than it did in that slot last year. In other words, do worse than the show that was canceled after three weeks last fall then you too probably are not long for this world.

As you'll see, together these measurements paint a clear picture on how a particular show is doing. So without further ado, let's begin.

H8R (The CW)
(Wednesdays at 8:00/7:00c)

Since the launch of The CW in 2006, only one new reality series has ever received a second season: 2007's "Pussycat Dolls Present." That ominous prospect undoubtedly hangs over newcomer "H8R," which will lead off Wednesday nights at 8:00/7:00c, followed by "America's Next Top Model," which made the switch to 9:00/8:00c halfway through last season - the first time it hasn't opened the night in the network's history. And considering "Top Model's" continued ratings erosion, "H8R" definitely has its work cut out for itself.

Here's how The CW has fared on Wednesday nights the past two seasons:*

wednesdays in 2009-2011timeviewers
(retention)
adults 18-49
(retention)
America's Next Top Model 138:00 PM3.17
(N/A)
1.49
(N/A)
America's Next Top Model 148:00 PM3.30
(N/A)
1.46
(N/A)
America's Next Top Model 158:00 PM2.81
(N/A)
1.26
(N/A)
America's Next Top Model 168:00 PM2.13
(N/A)
0.96
(N/A)
Hellcats9:00 PM2.23
(77.43%)
0.96
(73.85%)
America's Next Top Model 169:00 PM1.91
(160.50%)
0.88
(176.00%)
Fly Girls9:00 PM1.11
(35.24%)
0.47
(34.31%)
Shedding for the Wedding9:00 PM1.07
(50.23%)
0.45
(46.88%)
High Society9:30 PM1.01
(56.74%)
0.44
(57.89%)
Plain Jane9:00 PM1.13
(84.96%)
0.43
(81.13%)

* Viewers are in millions, adults 18-49 is the percentage of said viewers in the demographic; all are based on fast national data, using only first-run episodes in its regular time period. A caveat here though: while ABC, CBS, FOX and NBC's target demographic is adults 18-49, The CW's is actually women 18-34. Since that data isn't readily available, we're left with adults 18-49 as the closet approximation.

COMING TOMORROW: The CW's "The Secret Circle."





  [september 2011]  
S
M
T
W
T
F
S
    


· FUTON'S RATINGS SURVIVAL GUIDES (TFC)
· H8R (CW)





most recent ratings | view all posts
[05/31/16 - 01:48 PM]
5.3 Million Viewers Tune-In to the Premiere of History's Epic Event Series "Roots"
History spins the numbers for Monday, May 30.

[05/31/16 - 11:24 AM]
Monday's Broadcast Ratings: ABC, "The Bachelorette" Hold Off NBC, Stanley Cup Finals
The Alphabet edges out the adults 18-49 crown from the Peacock.

[05/31/16 - 07:23 AM]
Sunday's Broadcast Ratings: NASCAR Coverage Sparks FOX Victory
The network's primetime presentation of the Coca-Cola 600 easily wins the night.

[05/31/16 - 07:18 AM]
Saturday's Broadcast Ratings: CBS Tops Charts with "48 Hours" Repeats
The Eye leads the night with a pair of encores from its perennial newsmagazine.

[05/31/16 - 07:13 AM]
Friday's Broadcast Ratings: ABC, NBC Share Top Demo Honors
Repeats of "Shark Tank" and "Dateline NBC" power their respective lineups.

[05/31/16 - 07:08 AM]
Thursday's Broadcast Ratings: CBS Holds Off Original Competition with Repeat Lineup
"The Big Bang Theory" leads the night among total viewers and adults 18-49.

[05/27/16 - 10:31 AM]
AMC Is Now Home to Five of the Top 10 Shows on Cable TV and Two of the Top Three Cable Premieres This Television Season
AMC spins the numbers for the season to date.

[05/27/16 - 08:28 AM]
Night 1 of "500 Questions" Dominates Its Thursday Unscripted Competition
ABC spins the numbers for Thursday, May 26.

[05/27/16 - 08:23 AM]
NBC's "The Red Nose Day Special" Draws a 0.6/2 and 2.155 Million Viewers Overall
NBC spins the numbers for Thursday, May 26.

[05/26/16 - 09:16 AM]
NBC's "Sunday Night Football" Is Primetime Television's No. 1 Show for Historic Fifth Consecutive TV Season
NBC spins the numbers for the season to date.

[05/26/16 - 08:58 AM]
Wednesday's Broadcast Ratings: NBC, "SVU" Top Final Night of May Sweeps
The Peacock wins the night in both total viewers and adults 18-49.

[05/25/16 - 08:45 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock's reality franchise holds off ABC's own season finale of "Dancing with the Stars."

[05/25/16 - 08:30 AM]
"Empire" No. 1 Broadcast Series of 2015-2016 Season
FOX spins the numbers for the season to date.

[05/24/16 - 09:07 AM]
More Than 9.4 Million Watched Exaggerator Win Preakness Stakes on NBC - Up 6% from American Pharoah's 2015 Victory
NBC further spins the numbers for Saturday, May 21.

[05/24/16 - 08:55 AM]
Monday's Broadcast Ratings: "The Bachelorette" Return Pushes ABC on Top
The Alphabet wins the night over NBC among adults 18-49.