or


[09/15/11 - 12:36 PM]
USA Wins Most-Watched Summer Ever for a Cable Network
USA spins the numbers for the summer to date.

[via press release from USA]

USA WINS MOST-WATCHED SUMMER EVER FOR A CABLE NETWORK

USA's Summer 2011 in Press Prime was the Most-Watched Summer ever for a Cable Network Averaging 3.7 million Total Viewers

USA owns the Three Highest Cable Summers of All Time for Total Viewers, P18-49 and P25-54 from 2009-2011

NEW YORK - September 15, 2011 - USA once again broke records this summer with more total viewers and households tuning in than any network on cable during any summer ever. With a record seven series on the air and launching two new series, USA delivered +3% more P25-54, +4% more P18-49, +6% P18-34, +2% more total viewers and +2% more households this year over last summer.

USA shined above every cable competitor as the only network to deliver over 1.5 million P25-54 (1.52 million, 35% over #2 TNT) and 3 million total viewers (3.67 million, 33% over #2 Disney Channel), or 2 million households (2.78 million, 41% over #2 TNT) and one of only two nets to draw over 1 million P18-49 (1.40 million, 39% over #2 History Channel) or half a million P18-34 (594,000, second only to MTV). USA was the only basic cable network to earn a household coverage rating over a 2.0 this summer, as well (2.76, +0.79 over #2 TNT).

USA was the house of hits this summer with seven original series each averaging over 2 million in P25-54, 1.5 million in P18-49, half a million in P18-34 and 5 million total viewers and 4 million households. Further, most of these titles have over 2.5 million in P25-54, 2.5 million in P18-49, 1 million in P18-34, 6 million total viewers and 4.5 million households.

USA's summer slate of hits easily outshines the mixed performances of originals on either TNT or History Channel, averaging 2.9 million in P25-54, 2.66 million in P18-49, 1.14 million in P18-34, 6.34 million total viewers and 4.75 million households.

· ROYAL PAINS and NECESSARY ROUGHNESS were the only original series on cable Wednesday nights this summer to deliver over 7 million total viewers (RP 7.21 million / NR 5.85 million) or 4 million households (RP 5.38 million / NR 4.45 million). No other network aired a scripted series on television Wednesdays this summer to over 2 million in P25-54 (3.30 million / 2.64 million), 2 million in P18-49 (2.99 million / 2.40 million), or 1 million in P18-34 (1.24 million / 918,000).

· In the Wednesday 9pm timeslot, when the network aired ROYAL PAINS, USA was the #1 network in all of television in P18-49, F18-49, and F25-54 delivery, coming in second only to NBC among P25-54 and to CBS for total viewers P2+ and households.

· NECESSARY ROUGHNESS grew from its series premiere to its second week in all key demos, a rare feat for a scripted series. "When it ran Necessary Roughness Wednesdays at 10pm this summer, USA was the #1 network in all of television in P18-49, F18-49, and F25-54 delivery, coming in second only to NBC among P25-54 and to CBS for total viewers and households.

· BURN NOTICE and SUITS were the top two scripted series on television Thursdays this summer among P25-54 (BN 3.26 million / Suits 3 million), P18-49 (3.01 million / 2.87 million), P18-34 (1.33 million / 1.33 million), total viewers (7.10 million / 6.4 million), and households (5.19 million / 4.8 million). These were the #2 and #3 scripted originals on television this summer in all of television for M18-49 and M25-54.

· BURN NOTICE was the most watched scripted original on television this summer among M18-34. The series made USA the #1 network in its Thursday 9pm timeslot for M18-49, M18-34, M25-54, and total males, placing second only to CBS in P18-49, P25-54, P18-34, total viewers, and households.

· SUITS made USA the #1 television network in its Thursday 10pm timeslot this summer among P25-54, M18-49, M25-54, and total males, coming in second only to MTV in P18-49 and P18-34 delivery.

· COVERT AFFAIRS and WHITE COLLAR were the top two series on cable Tuesdays this summer among total viewers (CA 6.79 million / WC 5.72 million) and households (5.05 million / 4.29 million) while COVERT AFFAIRS was #1 among P25-54 (3.15 million). No other scripted series on television with new episodes Tuesdays this summer delivered over 3 million in P25-54 (3.15 million / 2.65 million), 2 million in P18-49 (2.84 million / 2.53 million), 5 million total viewers, or 4 million households.

· WHITE COLLAR made USA the top network on cable in its Tuesday 9pm timeslot this summer among P25-54, P18-49, P18-34, total viewers, and households, outperforming CBS head to head in P18-49, P25-54, and P18-34 and beating FOX in total viewers. WHITE COLLAR is up double digits year to year with +10% more P25-54, +12% more P18-49, and +16% more P18-34 as well as growing +4% in total viewers P2+ and +7% in households for the show's 3rd season versus last summer's episodes.

· COVERT AFFAIRS made USA second only to NBC in all of television when it ran Tuesdays at 10pm in P18-49, P25-54, total viewers P2+, and households, beating ABC and CBS in P18-34.

· IN PLAIN SIGHT was the only ad-supported scripted series on television Sundays this summer to deliver over 3 million total female viewers and was second only to ABC in this demo when it aired this summer in its Sunday 10pm timeslot. IN PLAIN SIGHT outperformed CBS and NBC head to head this summer for P18-49, P25-54, P18-34, total viewers, and households. Summer to summer, IN PLAIN SIGHT grew +10% in P25-54, +12% in P18-49, +16% in P18-34, +7% in total viewers, and +10% in households.

· WWE MONDAY NIGHT RAW made USA the #1 network in all of television in its Monday 9pm-11pm time period among M18-34, coming in behind only ABC and FOX in P18-34 .

· USA was the home to cable's hottest acquired series this summer as NCIS and LAW & ORDER: SPECIAL VICTIMS UNIT were the only acquired series to average over 1 million P25-54 (NCIS 1.06 million / SVU 1.02 million) and 2.5 million total viewers (3.13 million / 2.56 million). LAW & ORDER: SPECIAL VICTIMS UNIT was the only acquired series to draw over 1 million in P18-49 this summer (1.04 million) and was the top acquired drama for P18-34 (487,000). NCIS was second only to SVU among the summer's acquired dramas for P18-49 (895,000) and P18-34 (328,000).

USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [september 2011]  
S
M
T
W
T
F
S
    


· BURN NOTICE (USA)
· COVERT AFFAIRS (USA)
· IN PLAIN SIGHT (USA)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· NCIS (CBS)
· NECESSARY ROUGHNESS (USA)
· ROYAL PAINS (USA)
· SUITS (USA)
· WHITE COLLAR (USA)
· WWE RAW (NETFLIX)





most recent ratings | view all posts
[05/06/26 - 10:01 AM]
Strong Month of Sports Propels ESPN Studio Shows to Record Viewership for April
The entire lineup of ESPN studio shows was up 21% overall in viewership over April of 2025 and up 10% year-over-year (YOY) in the coveted Persons ages 18-49 demographic.

[05/05/26 - 03:52 PM]
ESPN Networks Aired Its Most Viewed First Round of the Current Rights Deal of the 2026 Stanley Cup Playoffs
ESPN also delivered three of the top five matchups in the First Round including the Philadelphia Flyers-Pittsburgh Penguins Game 1 (2.1 million viewers).

[05/05/26 - 03:36 PM]
NBC and Peacock Deliver the Most-Watched First Round Game 7 in NBA History for Saturday Night's 76ers-Celtics
Saturday night's matchup between the Philadelphia 76ers and Boston Celtics averaged a Total Audience Delivery (TAD) of 11.0 million viewers on NBC and Peacock.

[05/05/26 - 02:33 PM]
TNT Sports Delivers Its Most Watched NHL Stanley Cup Playoffs First Round Ever
Game 7 of the Montreal/Tampa Bay series on Sunday, May 3 averaged 2.3 million viewers, the most-watched First Round game on cable ever featuring a Canadian team.

[05/05/26 - 02:24 PM]
FOX Saturday Baseball Flexes Double-Digit Season-to-Date Viewership Increase
2,130,000 viewers tuned-in to FOX on Saturday, May 2, for a two-game slate highlighted by the Cardinals' 3-2 Victory over the Dodgers in most of the country.

[05/05/26 - 12:01 PM]
Netflix Top 10: Week of April 27 - The Hunt Continues as "Apex" Takes No. 1 for a Second Week
Plus: Revenge might be a dish best served cold, but "Man on Fire" served it up hot, reaching No. 1 on the English TV list with 11 million views.

[05/03/26 - 02:40 PM]
NBC Sports Delivers the Most-Watched Kentucky Derby on Record, Averaging 19.6 Million Viewers on NBC & Peacock in Historic "Run for the Roses"
Viewership peaked at 24.4 million viewers from 7-7:15 p.m. ET, as jockey Jose Ortiz guided Golden Tempo around the final turn to win by a neck over Renegade, and made Cherie DeVaux the first woman to train a Kentucky Derby winner.

[05/01/26 - 01:33 PM]
"Live with Kelly and Mark" Jumps Back from Spring Break with Fifth Straight Week of Growth Among Both Total Viewers and Households
Dominating the New York market, "Live with Kelly and Mark" towers over its closest competition this season by double and triple digits in Total Viewers, Adults 25-54 and Women 25-54.

[05/01/26 - 08:05 AM]
NBC Sports' NBA Playoff Viewership on NBC & Peacock Up 58% vs. Comparable Coverage Last Year Through First 13 Games
This is the first time in 24 years that NBC Sports is presenting the NBA Playoffs.

[04/30/26 - 02:17 PM]
ABC News Is #1 in Total Viewers Sunday Morning and in Late-Night
ABC News' "Nightline" ranks No. 1 in Total Viewers (931,000) for the week of April 20.

[04/29/26 - 04:01 PM]
"American Idol" Scores 5.3 Million Total Viewers with Biggest Audience in Over 2 Months During Taylor Swift Night
Monday's episode was the No. 1 entertainment program on the night among Total Viewers (5.34 million) and Adults 18-49 (0.42 rating).

[04/29/26 - 02:41 PM]
Record Breaker! ESPN Airs Most-Viewed First Round Game 5 Ever on Cable, Extending Milestone Run of the 2026 Stanley Cup Playoffs
Philadelphia Flyers-Pittsburgh Penguins on Monday averaged 2 million viewers, up 190% vs. ESPN's First Round Game 5 average last year.

[04/28/26 - 03:41 PM]
TNT Sports Continues Viewership Surge for 2026 NHL Stanley Cup Playoffs
Minnesota's Game 4 victory over Dallas on Saturday averaged 1.9 million viewers on TBS, truTV and HBO Max.

[04/28/26 - 12:01 PM]
Netflix Top 10: Week of April 20 - Charlize Theron Climbs to No. 1 with "Apex" in This Week's Top 10
Another warning to be careful who you trust, the psychological thriller series "Unchosen" debuted at No. 1 on the English TV list with 10.4 million views.

[04/27/26 - 01:49 PM]
Food Network's "Tournament of Champions VII" Delivers Impressive Ratings in Key Demos
On average the seventh season garnered 1.00 P25-54 / 1.26 W25-54 L3 ratings and remains on track to be Food Network's highest-rated series among P25-54 for the sixth year in a row.