[09/19/11 - 12:05 AM]
The Futon's Ratings Survival Guide: "2 Broke Girls" (CBS)
By The Futon Critic Staff (TFC)

Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.

Welcome to The Futon's Ratings Survival Guide, our annual feature which takes each new fall series on the broadcast networks and tells you the numbers it will need to survive for a second season. In general, a show's success isn't so much where it lands on the weekly ratings chart but rather how it performs in two key categories:

1. How much of its lead-in audience it retains. If a show averages 10 million viewers that's a good thing. But if the show that airs before it is averaging 30 million viewers, that's not a good thing. Why? Because 20 of those 30 million viewers decided to turn off that particular channel when the next show came on.

2. How it performs year-to-year in its time period. A new show is usually in its time period because the network thinks it can do better than it did in that slot last year. In other words, do worse than the show that was canceled after three weeks last fall then you too probably are not long for this world.

As you'll see, together these measurements paint a clear picture on how a particular show is doing. So without further ado, let's begin.

(Mondays at 8:30/7:30c)

With "Rules of Engagement" leapfrogging from Mondays to Thursdays to now Saturdays and the quick exit of "Mad Love" last season, CBS will lean on newcomer "2 Broke Girls" to bridge the audience between "How I Met Your Mother" and "Two and a Half Men" in the Monday, 8:30/7:30c slot. It's no easy task either: the Jenna Elfman-led "Accidentally on Purpose" got the hook despite a near 87% retention rate while the aforementioned "Mad Love" held into 85% of "How I Met Your Mother's" audience.

Here's how CBS has fared on Monday nights the past two seasons:*

mondays in 2009-2011timeviewers
adults 18-49
The Big Bang Theory: Season 39:30 PM14.13
Two and a Half Men: Season 79:00 PM14.87
Two and a Half Men: Season 89:00 PM14.20
CSI: Miami: Season 810:00 PM12.50
How I Met Your Mother: Season 58:00 PM8.88
Mike & Molly: Season 19:30 PM11.18
How I Met Your Mother: Season 68:00 PM8.64
Accidentally on Purpose8:30 PM8.49
Rules of Engagement: Season 58:30 PM8.72
Rules of Engagement: Season 48:30 PM8.20
Hawaii Five-0: Season 110:00 PM10.46
Mad Love8:30 PM6.47

* Viewers are in millions, adults 18-49 is the percentage of said viewers in the demographic; all are based on fast national data, using only first-run episodes in its regular time period.

COMING TOMORROW: FOX's "New Girl" & CBS's "Unforgettable."

  [september 2011]  


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