or


[09/26/11 - 08:54 AM]
ABC's "Pan Am" Takes Off - First Series to Build on "Housewives" Since 2006
ABC spins the numbers for Sunday, September 25.

[via press release from ABC]

ABC's "Pan Am" Takes Off - First Series to Build on "Housewives" Since 2006

Some early info on ABC's Sunday drama premieres, ahead of the regular press release.

Opposite heavy NFL-fueled competition during the 9pm hour on Sunday from NBC (Sunday Night Football) and Fox (NFL overrun-boosted comedy premieres - Family Guy/American Dad), ABC's 8th season premiere of Desperate Housewives towered over CBS' season premiere of The Good Wife by 41% in Adults 18-49. In addition, ABC's Desperate Housewives stood as Sunday's #1 entertainment program with Women 18-49.

middot; Pacing ahead of where it finished out last season, ABC's Desperate Housewives topped its 2011 May Sweep average in Adults 18-49 (+3%).

Building on its Housewives lead-in by 1.1 million viewers and holding 100% of its Adult 18-49 audience opposite NBC's Sunday Night Football, ABC's series debut of Pan Am took flight to stand as the #1 non-sports program in the 10 o'clock hour. In fact, Pan Am became the first program to build on Desperate Housewives in overall viewers since Grey's Anatomy in May 2006 (5/14/06). During the 10pm hour, the new ABC drama beat out the premiere of CBS' time-period veteran CSI: Miami by 9% in Total Viewers and by 41% in Adults 18-49.

middot; Improving the hour year to year in viewers (+14%) and young adults (+7%) over the year-ago opener of Brother & Sisters, Pan Am posted ABC's best season-opening numbers in the time period in 3 years - since 9/28/08. In addition, Pan Am produced ABC's biggest audience in the slot with an hour-long series telecast in more than 2-1/2 years - since 3/1/09.

Quick Take for Sunday, September 25, 2011 (Fast Affiliate Live + Same Day Ratings)

Up Over its May Sweep Average, ABC's "Desperate Housewives" Beats CBS' Season Opener of "The Good Wife" in the 9pm Hour by 41% in Adults 18-49

Becoming the First Show to Build on "Housewives" in Total Viewers Since '06, ABC's "Pan Am" Takes Off as Sunday's Most-Watched Scripted Show Overall

"Pan Am" Debuts with ABC's Top Season Premiere Results in the Hour in 3 Years And Stands as ABC's Most-Watched Series Telecast in the Slot Since March 2009

"Desperate Housewives" (9:00-10:00 p.m.)

Opposite heavy NFL-fueled competition during the 9:00 p.m. hour on Sunday from NBC ("Sunday Night Football") and Fox (NFL overrun-boosted comedy premieres - "Family Guy"/"American Dad"), ABC's 8th season premiere of "Desperate Housewives" towered over CBS' season premiere of "The Good Wife" by 41% in Adults 18-49 (3.1/7 vs. 2.2/5). In addition, the ABC drama qualified as Sunday's No. 1 entertainment program with Women 18-49.

· Pacing ahead of where it finished out last season, ABC's "Desperate Housewives" topped its 2011 May Sweep average in Adults 18-49 (+3% - 3.1/7 vs. 3.0/7).

DVR Playback Note: Sunday's biggest gainer during the 2010-11 TV season via time-shifting, "Desperate Housewives" increased by 2.0 million viewers and by an additional 9-tenths of an Adult 18-49 rating point (+26%) from the first reported L+SD numbers to finalized L+7 Day numbers.

"Pan Am" (10:00-11:00 p.m.)

Building on its "Housewives" lead-in by 1.1 million viewers and holding 100% of its Adult 18-49 audience opposite NBC's "Sunday Night Football" in the 10 o'clock hour, ABC's series debut of "Pan Am" took flight as Sunday's most-watched scripted TV show. In fact, "Pan Am" became the first program to build on "Desperate Housewives" in overall viewers since "Grey's Anatomy" in May 2006 (on 5/14/06). The No. 1 non-sports program during the 10:00 p.m. hour, the new ABC drama beat out the premiere of CBS' time-period veteran "CSI: Miami" by 9% in Total Viewers (10.9 million vs. 10.0 million) and by 41% in Adults 18-49 (3.1/8 vs. 2.2/5).

· Improving the hour year to year in viewers (+14%) and young adults (+7%) over the year-ago opener of "Brother & Sisters" (9.5 million and 2.9/8), "Pan Am" posted ABC's best season-opening numbers in the time period in 3 years - since 9/28/08. In addition, "Pan Am" produced ABC's biggest audience in the slot with an hour-long series telecast in more than 2-1/2 years - since 3/1/09.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 42% currently, from 38% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 9/25/11.





  [september 2011]  
S
M
T
W
T
F
S
    


· AMERICAN DAD (TBS)
· BROTHERS & SISTERS (ABC)
· CSI: MIAMI (CBS)
· DESPERATE HOUSEWIVES (ABC)
· FAMILY GUY (FOX)
· GOOD WIFE, THE (CBS)
· GREY'S ANATOMY (ABC)
· PAN AM (ABC)
· SUNDAY NIGHT FOOTBALL (NBC)











most recent ratings | view all posts
[10/01/14 - 10:14 AM]
ESPN's Audience up for Fiscal Year; U.S. Networks also Rise as a Group
ESPN spins the numbers for the fiscal year to date.

[10/01/14 - 10:00 AM]
OWN: Oprah Winfrey Network Delivers Growth Across Key Demos in Third Quarter
OWN spins the numbers for the third quarter of 2014.

[10/01/14 - 09:46 AM]
Bounce TV Posts Double-Digit Viewership Gains in Third Quarter
Bounce TV spins the numbers for the third quarter of 2014.

[10/01/14 - 09:29 AM]
"NCIS: New Orleans" Retains 95% of Its Premiere in Viewers and 92% in Adults 18-49
CBS spins the numbers for Tuesday, September 30.

[10/01/14 - 08:48 AM]
NBC Wins Tuesday Night in Adults 18-49 Among the Big 4 Networks by a 59% Margin
NBC spins the numbers for Tuesday, September 30.

[10/01/14 - 08:46 AM]
Live+3: ABC's "Shark Tank" Solidifies Its Rank as Friday's #1 TV Show in Adults 18-49 with Its Strongest-Ever Season Premiere
ABC further spins the numbers for Friday, September 26.

[10/01/14 - 08:30 AM]
NBCSN Primetime & Total Day Viewership Increase for Fourth Consecutive Quarter
NBCSN spins the numbers for the third quarter of 2014.

[10/01/14 - 08:27 AM]
Tuesday's Broadcast Ratings: "The Voice" Continues Win Streak for NBC
The Peacock's reality franchise once again replicates its week ago numbers among adults 18-49.

[10/01/14 - 08:16 AM]
ABC's New Tuesday Comedies Beat FOX's Comedies
ABC spins the numbers for Tuesday, September 30.

[10/01/14 - 07:45 AM]
ABC Ranks #1 with Upscale Adults 18-49 During Premiere Week
ABC further spins the numbers for the week of September 22-28.

[09/30/14 - 02:53 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, September 29.

[09/30/14 - 02:18 PM]
"Parenthood" Delivered the Show's Highest 18-49 Rating in Live+3 Since October 3, 2013
NBC further spins the numbers for Thursday, September 25.

[09/30/14 - 02:04 PM]
Discovery Channel Moves Up the Cable Ranker and Into the Top Five for Adults and Men During 3Q14
Discovery spins the numbers for the quarter to date.

[09/30/14 - 01:01 PM]
Nickelodeon Is Top-Rated Total Day Network for 3Q and September 2014
Nickelodeon spins the numbers for the month and the quarter to date.

[09/30/14 - 12:59 PM]
Premiere of "Gotham" Leads FOX to Rank No. 2 for the Week Among Adults 18-34 and Fourth Among Adults 18-49
FOX spins the numbers for the week of September 22-28.