or


[09/27/11 - 11:19 AM]
Disney XD Delivers its No. 1 Quarter Ever in 3Q11
Disney XD spins the numbers for the quarter to date.

[via press release from Disney XD]

Ratings Highlights for 3Q 2011 -- Final National Ratings

Disney XD Delivers its No. 1 Quarter Ever in 3Q11

Powered by Another Round of Record Programming

~ Posts 11th Straight Quarter of Year-to-Year Gains; Is Cable's Kid Growth Leader

~Delivers its Top 2 Most-Watched Months of All Time in Prime in July and August

~Outperforms Nicktoons by Double and Triple-Digit Percentages Across the Board

July 18 "Kickin' It" is Disney XD's No. 1 Live-Action Telecast Ever in Kids 6-14

Network Debut of "Phineas and Ferb The Movie: Across the 2nd Dimension" Becomes the Network's No. 2 Telecast Ever in Boys 6-11

"Zeke and Luther" Levies Series Highs in Target Demos for 2 Consecutive Weeks

3Q 2011

During 3Q11, powered by the ongoing success of original series, most notably "Kickin' It," the network's No. 1 series of all time, and tent-pole events like the debut of "Phineas and Ferb The Movie: Across the 2nd Dimension," Disney XD recorded its No. 1 quarter in the network's history in Total Day (includes Toon Disney) in Total Viewers (337,000) and across all key kid targets: Kids 6-14 (195,000), Boys 6-14 (120,000), Kids 6-11 (160,000), Boys 6-11 (98,000), Tweens 9-14 (126,000) and Tween Boys (78,000).

In Prime, 3Q11 also wrapped as Disney XD's No. 1 quarter on record among Total Viewers (392,000), Kids 6-14 (236,000), Boys 6-14 (146,000), Kids 6-11 (194,000), Boys 6-11 (121,000), Tweens 9-14 (152,000) and Boys 9-14 (95,000).

· Impressively, 3Q11 marked Disney XD's 11th consecutive quarter growing its Total Day and Prime audience year to year among its key kid and boy demos - dates back to 1Q09, the quarter Disney XD launched - emerging as the biggest gainer among all kid cable networks among core 6-14 and 9-14 measures.

· During the quarter, Disney XD delivered its Top 2 most-watched months ever in Prime in Kids 6-14, Kids 6-11, Tweens 9-14 and Tween Boys in July 11 and August 11, with September 11 ranking among the network's Top 5 months ever in the target demos.

· In Total Day, DXD doubled Nicktoons among Kids 6-11 (160,000 vs. 79,000), and again held the definitive edge in all remaining kid demos: Kids 6-14 (88% - 195,000 vs. 104,000), Boys 6-14 (58% - 120,000 vs. 76,000), Boys 6-11 (69% - 98,000 vs. 58,000), Tweens 9-14 (85% - 126,000 vs. 68,000) and Tween Boys (53% - 78,000 vs. 51,000).

· In Prime, DXD also surpassed Nicktoons by sizeable margins, outperforming the network by 62% in Kids 6-14 (236,000 vs. 146,000), by 30% in Boys 6-14 (146,000 vs. 112,000), by 70% among Kids 6-11 (194,000 vs. 114,000), by 39% in Boys 6-11 (121,000 vs. 87,000), by 67% among Tweens 9-14 (152,000 vs. 91,000) and by 36% among Tween Boys (95,000 vs. 70,000).

Programming Highlights

· On August 13, the premiere of "Phineas and Ferb The Movie: Across the 2nd Dimension" ranked as the network's No. 2 telecast on record in Boys 6-11 (455,000/3.6 rating), and its No. 1 movie telecast ever in Kids 6-11 (858,000/2.3 rating).

· Disney XD's No. 1 original series to date, the July 18 telecast of "Kickin' It" became Disney XD's No. 1 live-action telecast ever in Kids 6-14 (950,000), with the July 25 telecast the network's No. 1 live-action telecast on record in Tweens 9-14 (675,000 on 7/25/11).

· Twice during 3Q11, "Zeke and Luther" hit series highs for two consecutive weeks in Kids 6-11 and Boys 6-11 (7/18/11 and 7/25/11).

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 77 million households via its basic cable affiliates. Disney XD channels are in the UK, France, Spain, Denmark, Sweden, Norway, Poland, Greece, Turkey, Latin America and Japan.

Source: NMR, U.S. ratings, most current, 3Q11: 6/27/11-9/25/11; 3Q10: 6/28/10-9/26/10.





  [september 2011]  
S
M
T
W
T
F
S
    


· KICKIN' IT (DISNEY XD)
· PHINEAS & FERB (DISNEY)
· ZEKE & LUTHER (DISNEY XD)





most recent ratings | view all posts
[05/25/13 - 08:18 AM]
Friday's Broadcast Ratings: "Shark Tank" Tops Night of Repeats
Back-to-back rebroadcasts are the number one and two shows of the night among adults 18-49.

[05/24/13 - 02:13 PM]
Thursday's Cable Ratings: "Swamp People" Tops Demos, Viewers for History
Plus: numbers for AMC's "Showville," Showtime's "Last Days Here" and GSN's "Minute to Win It."

[05/24/13 - 08:46 AM]
"Rookie Blue" Opens at #1 at 10pm with Its 2nd Biggest Audience Since 2010
ABC spins the numbers for Thursday, May 23.

[05/24/13 - 08:32 AM]
Thursday's Broadcast Ratings: FOX Opens Summer on Top in Demos
"Hell's Kitchen" and "Does Someone Have to Go?" hand the network victory in adults 18-49.

[05/23/13 - 04:27 PM]
Wednesday's Cable Ratings: Pacers/Heat Opener Dominates for TNT
Plus: numbers for VH1's "Off Pitch," Oxygen's "Best Ink" and TLC's "The Town That Caught Tourettes?"

[05/23/13 - 03:01 PM]
NBC Completes Best May Sweep in Nine Years As Network Finishes 0.1 of Rating Point Out of First
NBC further spins the numbers for the May sweeps period.

[05/23/13 - 02:02 PM]
ABC Ranks No. 1 in the May Sweep for the First Time in 13 Years in Adults 18-49
ABC further spins the numbers for the May sweeps period.

[05/23/13 - 01:47 PM]
"The Americans" Scores - Ties As Most-Watched First Season of Any FX Drama
FX further spins the numbers for the season to date.

[05/23/13 - 11:18 AM]
TNT's Exclusive Coverage of the 2013 NBA Eastern Conference Finals Game 1 Delivers 5.3 U.S. HH Rating & 8.2 Million Total Viewers
TNT spins the numbers for Wednesday, May 22.

[05/23/13 - 10:28 AM]
Jay Leno and Jimmy Fallon Dominate with "Tonight's" Biggest 18-49 Audience Since December and "Late Night's" Best Since New Year's Week
NBC spins the late-night numbers for the week of May 13-17.

[05/23/13 - 08:51 AM]
"Law & Order: Special Victims Unit" Grows Week to Week by 7% in 18-49 Rating and 3% in Total Viewers
NBC spins the numbers for Wednesday, May 22.

[05/23/13 - 08:37 AM]
ABC Is #1 in Adults 18-49 on the Final Night of the Season and #1 in the May Sweep for the First Time in 13 Years
ABC spins the numbers for Wednesday, May 22.

[05/23/13 - 08:29 AM]
Wednesday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with ABC
"Criminal Minds" closes the May sweeps period as the most-watched program on the night.

[05/23/13 - 08:05 AM]
Over Six Million Viewers Tuned in for the Mid-Season Finale of "The Game" and the Season Finale of "Let's Stay Together"
Plus: "The Game" will kick off the remainder of season six on Tuesday, July 2 followed by the premiere of "Being Mary Jane."

[05/22/13 - 05:08 PM]
Tuesday's Cable Ratings: NBA Draft Lottery, Playoffs Keep ESPN on Top
Plus: numbers for CNBC's "Crowd Rules," VH1's "I'm Married to a..." and Syfy's "Weird or What?"