[09/27/11 - 11:19 AM]
Disney XD Delivers its No. 1 Quarter Ever in 3Q11
Disney XD spins the numbers for the quarter to date.

[via press release from Disney XD]

Ratings Highlights for 3Q 2011 -- Final National Ratings

Disney XD Delivers its No. 1 Quarter Ever in 3Q11

Powered by Another Round of Record Programming

~ Posts 11th Straight Quarter of Year-to-Year Gains; Is Cable's Kid Growth Leader

~Delivers its Top 2 Most-Watched Months of All Time in Prime in July and August

~Outperforms Nicktoons by Double and Triple-Digit Percentages Across the Board

July 18 "Kickin' It" is Disney XD's No. 1 Live-Action Telecast Ever in Kids 6-14

Network Debut of "Phineas and Ferb The Movie: Across the 2nd Dimension" Becomes the Network's No. 2 Telecast Ever in Boys 6-11

"Zeke and Luther" Levies Series Highs in Target Demos for 2 Consecutive Weeks

3Q 2011

During 3Q11, powered by the ongoing success of original series, most notably "Kickin' It," the network's No. 1 series of all time, and tent-pole events like the debut of "Phineas and Ferb The Movie: Across the 2nd Dimension," Disney XD recorded its No. 1 quarter in the network's history in Total Day (includes Toon Disney) in Total Viewers (337,000) and across all key kid targets: Kids 6-14 (195,000), Boys 6-14 (120,000), Kids 6-11 (160,000), Boys 6-11 (98,000), Tweens 9-14 (126,000) and Tween Boys (78,000).

In Prime, 3Q11 also wrapped as Disney XD's No. 1 quarter on record among Total Viewers (392,000), Kids 6-14 (236,000), Boys 6-14 (146,000), Kids 6-11 (194,000), Boys 6-11 (121,000), Tweens 9-14 (152,000) and Boys 9-14 (95,000).

· Impressively, 3Q11 marked Disney XD's 11th consecutive quarter growing its Total Day and Prime audience year to year among its key kid and boy demos - dates back to 1Q09, the quarter Disney XD launched - emerging as the biggest gainer among all kid cable networks among core 6-14 and 9-14 measures.

· During the quarter, Disney XD delivered its Top 2 most-watched months ever in Prime in Kids 6-14, Kids 6-11, Tweens 9-14 and Tween Boys in July 11 and August 11, with September 11 ranking among the network's Top 5 months ever in the target demos.

· In Total Day, DXD doubled Nicktoons among Kids 6-11 (160,000 vs. 79,000), and again held the definitive edge in all remaining kid demos: Kids 6-14 (88% - 195,000 vs. 104,000), Boys 6-14 (58% - 120,000 vs. 76,000), Boys 6-11 (69% - 98,000 vs. 58,000), Tweens 9-14 (85% - 126,000 vs. 68,000) and Tween Boys (53% - 78,000 vs. 51,000).

· In Prime, DXD also surpassed Nicktoons by sizeable margins, outperforming the network by 62% in Kids 6-14 (236,000 vs. 146,000), by 30% in Boys 6-14 (146,000 vs. 112,000), by 70% among Kids 6-11 (194,000 vs. 114,000), by 39% in Boys 6-11 (121,000 vs. 87,000), by 67% among Tweens 9-14 (152,000 vs. 91,000) and by 36% among Tween Boys (95,000 vs. 70,000).

Programming Highlights

· On August 13, the premiere of "Phineas and Ferb The Movie: Across the 2nd Dimension" ranked as the network's No. 2 telecast on record in Boys 6-11 (455,000/3.6 rating), and its No. 1 movie telecast ever in Kids 6-11 (858,000/2.3 rating).

· Disney XD's No. 1 original series to date, the July 18 telecast of "Kickin' It" became Disney XD's No. 1 live-action telecast ever in Kids 6-14 (950,000), with the July 25 telecast the network's No. 1 live-action telecast on record in Tweens 9-14 (675,000 on 7/25/11).

· Twice during 3Q11, "Zeke and Luther" hit series highs for two consecutive weeks in Kids 6-11 and Boys 6-11 (7/18/11 and 7/25/11).

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 77 million households via its basic cable affiliates. Disney XD channels are in the UK, France, Spain, Denmark, Sweden, Norway, Poland, Greece, Turkey, Latin America and Japan.

Source: NMR, U.S. ratings, most current, 3Q11: 6/27/11-9/25/11; 3Q10: 6/28/10-9/26/10.

  [september 2011]  


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