[09/28/11 - 05:16 PM]
"Awkward." Finale Was Anything But Awkward, Scoring a 2.5 P12-34 Rating and Attracting Over 2.2 Million Viewers
MTV spins the numbers for Tuesday, September 27.

[via press release from MTV]


Santa Monica, Calif. (September 28, 2011) - The special one-hour season finale of MTV's hit scripted comedy "Awkward." scored a 2.5 rating among P12-34, as 2.2 million viewers tuned in to see Jenna choose Jake over Matty, and find out who really wrote the "Carefrontation" letter. Averaging a 2.1 P12-34 rating, the series is MTV's highest-rated new show to launch in the last two years and its highest-rated scripted show. In its Tuesday 11:00-11:30 p.m. timeslot, it is the #1 television show among F12-34. "Awkward" will return for a second season in 2012.

"Awkward." stars Ashley Rickards ("One Tree Hill") as Jenna; Beau Mirchoff ("Desperate Housewives") as Matty; Molly Tarlov ("Huge," "iCarly") as Sadie; Jillian Rose Reed ("Weeds") as Tamara; Brett Davern ("Junk," "Triple Dog," ) as Jake; Nikki DeLoach ("North Shore," "Love and Other Drugs") as Lacey; Desi Lydic ("Traffic Light," "Two and a Half Men") as Valerie; Jessica Lu ("CSI," "Law & Order: Los Angeles") as Ming; Mike Faiola ("Seeing Other People") as Kevin; and Greer Grammer ("iCarly") as Lissa.

The series was created by Lauren Iungerich who also serves as executive producer. Justin Levy and Anne Marie McGintee are the MTV executives in charge of production.

For even more "Awkward." moments, follow the show on Twitter @MTVAwkward or find it on Facebook.

Source: Nielsen. Live+SD. Awkward Season 1: 7/19/11-9/27/11.

About MTV:

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.

  [september 2011]  


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