or


[10/03/11 - 08:57 AM]
ABC Sunday Series Mark Strong Retention Against NFL-Fueled Competition
ABC spins the numbers for Sunday, October 2.

[via press release from ABC]

ABC Sunday Series Mark Strong Retention Against NFL-Fueled Competition

Some early info on ABC's Sunday, ahead of the regular press release.

Building audience for ABC opposite CBS' big NFL overrun in the 7 o'clock hour, the season opener of America's Funniest Home Videos grew over its season finale in Total Viewers and hit its top Women 18-34 number since early May (on 5/1/11).

Increasing over its lead-in at 8pm against an NFL overrun-inflated CBS and NBC's Sunday Night Football (NY Jets-Baltimore Ravens), ABC's Extreme Makeover: Home Edition outdrew Fox's animated comedies in the hour by 1.3 million viewers.

· The unscripted series retained 100% of its week-ago season premiere audience with Adults 18-34 and was up with Kids 2-11 (+7%).

Despite CBS' decided lead-in advantage coming into the 9 o'clock hour from the NFL overrun carryover, ABC's Desperate Housewives built on its lead-in to beat The Good Wife by a wide margin for the 2nd week in a row among Adults 18-49 (+21%). In addition, the ABC drama qualified as Sunday's #1 entertainment program with Women 18-49 for the 2nd week running.

· Housewives delivered strong retention of the prior week's season opener with Total Viewers (91%), Adults 18-49 (91%) and Adults 18-34 (96%). DVR Playback Note: Sunday's biggest gainer during the 2010-11 TV season via time-shifted viewing, Desperate Housewives increased by 2.0 million viewers and by 9-tenths of an Adult 18-49 rating point (+26%) from the first reported L+SD numbers to finalized L+7 Day numbers.

Continuing to exhibit improved year-to-year lead-in retention for ABC in the 10pm hour against NBC's NFL coverage, ABC's Pan Am defeated CBS' time-period veteran CSI: Miami by 14% among Adults 18-49, ranking as the #1 entertainment show in the slot for the 2nd consecutive week. The new ABC drama also finished as the top entertainment program in its slot in Adults 25-54 and across all key Women (W18-34/W18-49/W25-54).

· In its second telecast, Pan Am retained an impressive 91% of its strong week-earlier debut numbers with Adults 18-34 and 90% with Women 18-34.

Quick Take for Sunday, October 2, 2011 (Fast Affiliate Live + Same Day Ratings)

Rising over its Season Finale in May, "America's Funniest Home Videos" Opener Builds Audience for ABC During the 7pm Hour Opposite CBS' Big NFL Overrun

ABC's "Home Edition" Outdraws Fox's Animated Comedies by 1.3 Million Viewers

Retaining Nearly All of its Week-Ago Season Premiere Audience, ABC's "Desperate Housewives" Beats CBS' "The Good Wife" by 21% in Adults 18-49

Continuing to Exhibit Improved Lead-in Retention for ABC Year to Year, "Pan Am" Is the No. 1 Non-Sports Show in its Hour in Adults 18-49 for the 2nd Week Running

"America's Funniest Home Videos" (7:00-8:00 p.m.)

Building audience for ABC opposite CBS' big NFL overrun in the 7 o'clock hour, the season opener of "America's Funniest Home Videos" grew over its season finale in Total Viewers (6.4 million vs. 6.3 million) and hit its top Women 18-34 number since early May (on 5/1/11).

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

Increasing over its lead-in at 8:00 p.m. against an NFL overrun-inflated CBS and NBC's "Sunday Night Football" (NY Jets-Baltimore Ravens), ABC's "Extreme Makeover: Home Edition" outdrew Fox's animated comedies ("The Simpsons"/"The Cleveland Show") in the hour by 1.3 million viewers (7.1 million vs. 5.8 million).

· The ABC unscripted series retained 100% of its week-ago season premiere audience with Adults 18-34 and was up with Kids 2-11 (+7%).

"Desperate Housewives" (9:00-10:00 p.m.)

Despite CBS' decided lead-in advantage coming into the 9 o'clock hour from the NFL overrun carryover, ABC's "Desperate Housewives" built on its lead-in to beat "The Good Wife" by a wide margin for the 2nd week in a row among Adults 18-49 (+21% - 2.9/7 vs. 2.4/5). In addition, the ABC drama qualified as Sunday's No. 1 entertainment program with Women 18-49 for the 2nd week running.

· "Housewives" delivered strong retention of the prior week's season opener with Total Viewers (91%), Adults 18-49 (91%) and Adults 18-34 (96%).

DVR Playback Note: Sunday's biggest gainer during the 2010-11 TV season via time-shifted viewing, "Desperate Housewives" increased by 2.0 million viewers and by 9-tenths of an Adult 18-49 rating point (+26%) from the first reported L+SD numbers to finalized L+7 Day numbers.

"Pan Am" (10:00-11:00 p.m.)

Continuing to exhibit improved year-to-year lead-in retention for ABC in the 10:00 p.m. hour against NBC's NFL coverage, ABC's "Pan Am" defeated CBS' time-period veteran "CSI: Miami" by 14% among Adults 18-49 (2.5/6 vs. 2.2/5), ranking as the No. 1 entertainment show in the slot for the 2nd consecutive week. The new ABC drama also finished as the top entertainment program in its slot in Adults 25-54 (tie) and across all key Women (W18-34/W18-49/W25-54).

· In its second telecast, "Pan Am" retained an impressive 91% of its strong week-earlier debut numbers with Adults 18-34 and 90% with Women 18-34.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 42% currently, from 38% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Program Ratings), 10/02/11.





  [october 2011]  
S
M
T
W
T
F
S
      


· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· CSI: MIAMI (CBS)
· DESPERATE HOUSEWIVES (ABC)
· EXTREME MAKEOVER: HOME EDITION (ABC)
· GOOD WIFE, THE (CBS)
· PAN AM (ABC)
· SUNDAY NIGHT FOOTBALL (NBC)





most recent ratings | view all posts
[02/11/16 - 02:33 PM]
CMT's "Party Down South" Boosts Thursday Night Programming Block with Strong Premiere and Double-Digit Growth in Week 2
CMT further spins the numbers for Thursday, January 28 and Thursday, February 4.

[02/11/16 - 11:40 AM]
HGTV "Fixer Upper" Crushed Cable Ratings Among P25-54 and W25-54 on Tuesday Night
HGTV spins the numbers for Tuesday, February 9.

[02/11/16 - 08:57 AM]
Wednesday's Broadcast Ratings: ABC, FOX & NBC All Share Top Demo Spot
The Alphabet's "Modern Family" leads the night among adults 18-49.

[02/10/16 - 02:52 PM]
TV One's Premiere of 47th NAACP Image Awards Drives Network to Rank Among Top 2 Ad-Supported Cable Networks for the Night
TV One further spins the numbers for Friday, February 5.

[02/10/16 - 01:08 PM]
"The Late Late Show with James Corden" Breaks New YouTube Record
CBS spins the digital numbers for the series to date.

[02/10/16 - 09:18 AM]
Travel Channel Delivers Best Monday In Over A Year Among P25-54 and Millennials
Travel Channel spins the numbers for Monday, February 8.

[02/10/16 - 09:00 AM]
"The Flash" Races to Season Highs, Best Adults 18-34 Rating Since Series Premiere
The CW spins the numbers for Tuesday, February 9.

[02/10/16 - 08:40 AM]
Tuesday's Broadcast Ratings: CBS Dramas Top Viewers, Demos
"NCIS" once again leads the night in total viewers and adults 18-49.

[02/10/16 - 08:33 AM]
"Chicago Med," "Fire" & "Hollywood Game Night" Each Retain 100% of Last Week's Rating
NBC spins the numbers for Tuesday, February 9.

[02/10/16 - 08:27 AM]
ABC's "Fresh Off the Boat" Stands as Tuesday's Most Watched Comedy
ABC spins the numbers for Tuesday, February 9.

[02/10/16 - 07:56 AM]
HGTV Lands #1 Position in Cable W25-54 Prime Ratings for Three Consecutive Weeks
HGTV spins the numbers for the weeks of January 18, January 25 and February 1.

[02/09/16 - 02:41 PM]
Animal Planet's "Puppy Bowl XII" Was #1 on Cable Among Adults 25-54 and Women 18-49 on Sunday
Animal Planet spins the numbers for Sunday, February 7.

[02/09/16 - 12:57 PM]
Hallmark Channel's "Kitten Bowl III" Reaches 4.4 Million Unduplicated Viewers and Is #2 on Twitter for the Day
The Hallmark Channel spins the numbers for Sunday, February 7.

[02/09/16 - 11:09 AM]
"Supergirl" Soars 20% in Viewers, Adults 18-49 and Adults 25-54
CBS spins the numbers for Monday, February 8.

[02/09/16 - 09:34 AM]
"Live with Kelly and Michael" Beats "Dr. Phil" and "Ellen" to Rank as the Week's No. 1 Syndie Talker in Women 25-54
Disney/ABC Domestic Television spins the numbers for the week of January 25-29.