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[10/04/11 - 09:37 AM]
CBS Wins Every Half Hour in Key Demos; Comedies Post Year to Year Gains
CBS spins the numbers for Monday, October 3.

[via press release from CBS]

CBS WINS EVERY HALF-HOUR ON MONDAY IN ADULTS 18-49 AND ADULTS 25-54 FOR THE THIRD CONSECUTIVE WEEK

"Two and a Half Men" is the Night's #1 Broadcast in Viewers and Key Demos

All CBS Comedies Post Year-to-Year Gains

CBS won every half-hour in adults 18-49 and adults 25-54 for the third consecutive Monday with all four comedies posting year-to-year gains, according to Nielsen preliminary live plus same day ratings for Oct. 3.

HOW I MET YOUR MOTHER was first in adults 25-54 (5.1/13), adults 18-49 (4.5/12), adults 18-34 (4.0/12), second in households (6.4/10) and viewers (10.50m). HOW I MET YOUR MOTHER was up +22% in viewers and +29% in adults 18-49 versus last year.

2 BROKE GIRLS was first in adults 25-54 (5.2/11), adults 18-49 (4.4/11), second in households (6.9/10) and viewers (11.37m). 2 BROKE GIRLS was up +35% in viewers and +47% in adults 18-49 versus time period last year.

TWO AND A HALF MEN was first in viewers (17.28m), adults 25-54 (7.3/15) and adults 18-49 (6.1/14), second in households (10.4/15). TWO AND A HALF MEN was the night's #1 broadcast in viewers, adults 25-54 and adults 18-49. MEN was up +20% in viewers and +33% in adults 18-49.

MIKE & MOLLY was first in adults 25-54 (5.4/11), adults 18-49 (4.3/10), second in households (8.2/12) and viewers (13.24m). MIKE & MOLLY was up +8% in viewers and +10% in adults 18-49.

HAWAII FIVE-0 won its time slot in adults 25-54 (3.9/09), adults 18-49 (3.2/08), second in both households (6.8/11) and viewers (10.88m). Compared to last week, HAWAII FIVE-0 was even in adults 18-49.

For the night, CBS was first in adults 25-54 (5.1/11), adults 18-49 (4.3/10), adults 18-34 (3.2/09), second in both households (7.6/11) and viewers (12.36m). CBS won every half-hour in adults 25-54 and adults 18-49 for the third consecutive Monday.

Updated Monday ratings will be available this afternoon.

Note: DVR penetration is at 42%, up from 38% last year. Last fall, Live+7 audiences for original entertainment series on CBS gained over 1.8 million viewers, on average, over Live+ Same Day ratings, more than any other network. This season, we expect DVR penetration to continue to increase and, as a result, we expect DVR playback audiences to grow to as well.





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