or


[10/13/11 - 03:52 PM]
Week 2 of "American Horror Story" Ranks as the Most-Watched Program of the Night in Basic Cable in Women 18-49
FX spins the numbers for Wednesday, October 12.

[via press release from FX]

Week 2 of American Horror Story ranked as the most-watched program of the night in basic cable in W18-49 and the second most-watched in P18-49 (behind South Park). Compared to its week-ago bow, AHS declined -14% in P18-49 against very heady competition: not only MLB playoffs on TBS but also on FOX which normally doesn't compete in the time period as strongly as it did last night with the Tigers/Rangers ALCS matchup that went to 11 innings. All data is Live+Same Day 000s.

Week to Week Trending and Key Competitive

American Horror Story slid -14% week to week (1,751 vs. 2,035) in P18-49 with W18-49 falling more than M18-49 (-18% vs. -9%). The older portion of the demo fell more than the younger (P25-54/-23% vs. P18-34/-15%).

· AHS's decline from its week ago series premiere in P18-49 is on par with Justified (-13%), The Shield (-13%) and Rescue Me (-10%). However, given that an increasing amount of viewing is done on a time shifted basis, the Live+7 data will likely reflect, at worse, a smaller single-digit decline.

As previously mentioned, competition was intense - particularly with FOX in play in the 1000P hour with the over-run of the ALCS game.

Key Competitive (P18-49): Cable

· TBS: MLB NLCS (Brewers @ Cardinals) increased +22% (2,128 vs. 1,742) from last week's NLDS game (Brewers vs. Diamondbacks).

· Comedy Central: South Park/Nick Swardson's Pretend Time increased +6% week to week (1,540 vs. 1,452).

· USA: Psych's Season 6 premiere jumped +72% from NCIS (1,332 vs. 773).

· Adult Swim: American Dad gained +6% (1,136 vs. 1,073).

· Spike: The Ultimate Fighter rebounded +21% (1,127 vs. 935).

· MTV: Real World recovered +16% (1,515[P]>939>1,087).

· A&E: Repeats of Storage Wars fell -25% (830 vs. 1,102).

Broadcast

· FOX: normally not in play at 1000P, Game 4 of the ALCS (1000-1032P portion) between Texas and Detroit attracted over 4+ million P18-49 (4,283).

· ABC: Revenge picked up +9% (3,409 vs. 3,115).

· CBS: CSI fell -11% (3,344 vs. 3,750).

· NBC: Law & Order: SVU held steady (-1%; 2,677 vs. 2,716).

Vs. Lead-in:

Lead-in movie X-Men Origins: Wolverine declined from last week's very high-bar broadcast premiere of Transformers 2 by -51% in P18-49 (960 vs. 1,973). From there, AHS generated very strong tune-in, gaining +82% (1,751 vs. 960).

Rank in its Basic Cable Time Period (Wednesday, 1000 � 1100P):

AHS ranked in the top five in its time period across the board, topping out at #1 in W18-49; #2 in P18-49, P/W18-34, and P/M25-54.

· In P18-49, AHS (1,751) ranked #2 to MLB playoff baseball on TBS (2,128) but outperformed South Park/Nick Swardson on Comedy Central by +14% (1,540); the season premiere of Psych on USA by +31% (1,332); American Dad on Adult Swim by +54% (1,136); The Ultimate Fighter on Spike by +55% (1,127); and Real World on MTV by +61% (1,087).

Median Age/Audience Composition

Only slight changes in AHS's audience profile week to week.

· Median Age: got younger by two years (34 vs. 36).

· Audience Composition: percent (%) male/female skew was 49/51 last week and 50/50 this week. Rank for the Night in Basic Cable American Horror Story ranked as the most-watched program of the night in basic cable in W18-49 and ranked #2 in P18-49 and W18-34.

· In W18-49, American Horror Story (890) outperformed Keeping Up with the Kardashians on E! by +18% (755); the season premiere of Psych on USA by +24% (719); and Real World on MTV by +27% (702).

· In P18-49, American Horror Story (1,751) was #2 to South Park (2,139) but outdelivered the MLB game on TBS (1,746); American Dad on Adult Swim by +26% (1,385); Psych on USA by +31% (1,332); and The Ultimate Fighter on Spike by +55% (1,127). American Horror Story and Wolverine ranked FX among the top four basic cable nets for the night in all key demos across the board: #2 in P18-49; #3 in M/W 18-49, P/W18-34, and P/M25-54; and #4 in M18-34 and W25-54.

· In P18-49, FX (1,176) placed behind MLB-driven TBS (1,653) but outperformed USA by +1% (1,160); Comedy Central by +23% (954); A&E by +37% (856), and TNT by +177% (424).





  [october 2011]  
S
M
T
W
T
F
S
      


· AMERICAN HORROR STORY (FX)











most recent ratings | view all posts
[09/02/14 - 01:20 PM]
"Houdini" Mesmerizies 3.7 Million Viewers
History spins the numbers for Monday, September 1.

[09/02/14 - 10:30 AM]
Monday's Broadcast Ratings: "MasterChef," "American Ninja Warrior" Top Demos
FOX and NBC both share the adults 18-49 crown last night.

[09/01/14 - 10:01 AM]
Sunday's Broadcast Ratings: CBS Tops Viewers, Demos with "Big Brother"
The show's latest installment is the night's number one program among adults 18-49.

[09/01/14 - 10:00 AM]
Saturday's Broadcast Ratings: "Saturday Night Football" Returns on Top for ABC
The Alphabet leads the night in both total viewers and adults 18-49.

[09/01/14 - 09:53 AM]
"Dateline Saturday Night Mystery" Matches Its Top 18-49 Rating Since July 26
NBC spins the numbers for Saturday, August 30 and Sunday, August 31.

[08/30/14 - 09:09 AM]
Friday's Broadcast Ratings: ABC, NBC Split the Demo Crown
CBS then remains the most-watched network last night.

[08/30/14 - 08:52 AM]
NBC Ties for #1 for the Night in Adults 18-49 Among the Big 4 Networks
NBC spins the numbers for Friday, August 29.

[08/29/14 - 09:03 AM]
Thursday's Broadcast Ratings: Another Week, Another "Big Brother" Victory
CBS leads the night once again among adults 18-49 and total viewers.

[08/29/14 - 07:35 AM]
BBC America's "Intruders" Pulls 1.223 Million Viewers
BBC America further spins the numbers for Saturday, August 23.

[08/28/14 - 08:36 AM]
"America's Got Talent" Wins Its Time Slot Among the Big 4 in Every Key Measure and Is the #1 Show of the Night in Total Viewers
NBC spins the numbers for Wednesday, August 27.

[08/28/14 - 08:29 AM]
ABC's "Motive" Finale Is Up 13% to Tie a 10-Week High and Grows Over Its Year-Ago Finale
ABC spins the numbers for Wednesday, August 27.

[08/28/14 - 08:19 AM]
Wednesday's Broadcast Ratings: "Big Brother" Puts CBS on Top in Demos
Plus: "America's Got Talent" helps NBC lead the night among total viewers.

[08/27/14 - 02:34 PM]
Finale of "Pretty Little Liars" Is the Summer's #2 Most-Tweeted Drama/Comedy Telecast, Behind Only Its Summer Premiere
ABC Family spins the numbers for Tuesday, August 26.

[08/27/14 - 08:51 AM]
"America's Got Talent" Wins Its Two-Hour Time Period Among the Big 4 by a Margin of 91% and by 65% in Total Viewers
NBC spins the numbers for Tuesday, August 26.

[08/27/14 - 08:35 AM]
Tuesday's Broadcast Ratings: Another Week, Another "Got Talent" Win for NBC
The show's latest installment leads the night in both total viewers and adults 18-49.