or


[10/17/11 - 08:54 AM]
ABC's Sunday Line-up Holds Strong Against Big NFL Competition
ABC spins the numbers for Sunday, October 16.

[via press release from ABC]

ABC's Sunday Line-up Holds Strong Against Big NFL Competition

Some early info on ABC's Sunday, ahead of the regular press release.

Jumping by 2.0 million viewers and by 50% in Adults 18-49 from its first half-hour to its second half-hour opposite Fox's enormous NFL overrun (Cowboys-Patriots) during the 7pm hour, America's Funniest Home Videos was up week to week by 7% in Adults 18-49.

Building sharply on its lead-in at 8pm against Fox's NFL overrun-boosted The X-Factor and NBC's Sunday Night Football (Vikings-Bears), ABC's Extreme Makeover: Home Edition posted week-to-week gains with Adults 18-34 (+8%) and Women 18-34 (+6%)

During the 9 o'clock hour, ABC's Desperate Housewives jumped by 42% over its lead-in against Sunday Night Football to beat out CBS' The Good Wife by a wide margin (+29%) for the 4th consecutive telecast in Adults 18-49. In addition, the ABC drama qualified as Sunday's #1 scripted telecast in Adults 18-49 and the night's top-rated entertainment broadcast with Women 18-49 for the 4th week running.

During the 10 o'clock hour, ABC's Pan Am finished #2 to NBC's Sunday Night Football with Women 18-34, running as the top-drama in the hour for the 4th week in a row. In addition, the new ABC drama showed strong week-to-week retention of its Adult 18-49 audience (95%).

Quick Take for Sunday, October 16, 2011 (Fast Affiliate Live + Same Day Ratings)

Surging from Start to Finish Against Fox's Enormous NFL Overrun in the 7pm Hour, ABC's "America's Funniest Home Videos" Builds Week Over Week in Adults 18-49

Building Sharply on its Lead-in Opposite "Sunday Night Football" and Fox's NFL-Boosted "The X-Factor," ABC's "Home Edition" is Up Week to Week in Key Demos

Sunday's No. 1 Scripted Series, ABC's "Desperate Housewives" Jumps 42% Over its Lead-in to Beat CBS' "The Good Wife" for the 4th Straight Week in Adults 18-49

Posting a Strong 95% Retention of its Adult 18-49 Audience Week to Week, ABC's "Pan Am" is the No. 1 Drama in its Slot in Women 18-34 for the 4th Straight Week

"America's Funniest Home Videos" (7:00-8:00 p.m.)

Jumping by over 2.0 million viewers (5.4 million to 7.5 million) and by 50% in Adults 18-49 (1.2/3 to 1.8/5) from its first half-hour to its second half-hour opposite Fox's enormous NFL overrun (Cowboys-Patriots) during the 7:00 p.m. hour, ABC's "America's Funniest Home Videos" was up week to week by 7% in Adults 18-49 (1.5/4 vs. 1.4/4).

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

Building sharply on its lead-in at 8:00 p.m. against Fox's NFL overrun-boosted "The X-Factor" and NBC's "Sunday Night Football" (Vikings-Bears), ABC's "Extreme Makeover: Home Edition" posted week-to-week gains in Adults 18-34 (+8% - 1.4/4 vs. 1.3/4) and Women 18-34 (+6% - 1.8/5 vs. 1.7/5).

"Desperate Housewives" (9:00-10:00 p.m.)

During the 9 o'clock hour, ABC's "Desperate Housewives" jumped by 42% over its lead-in (2.7/6 vs. 1.9/5) against "Sunday Night Football" to beat out CBS' "The Good Wife" (2.1/5) by a wide margin (+29%) for the 4th consecutive telecast in Adults 18-49. In addition, the ABC drama qualified as Sunday's No. 1 scripted telecast in Adults 18-49 and the night's top-rated entertainment broadcast with Women 18-49 for the 4th week running.

"Pan Am" (10:00-11:00 p.m.)

During the 10 o'clock hour, ABC's "Pan Am" was No. 2 to NBC's "Sunday Night Football" in Women 18-34 (1.7/4-tie), running as the top-drama in the hour for the 4th week in a row. In addition the new drama showed strong week-to-week retention of its Adult 18-49 audience (95% - 1.8/4 vs. 1.9/5).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 42% currently, from 38% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Program Ratings), 10/16/11.





  [october 2011]  
S
M
T
W
T
F
S
      


· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· DESPERATE HOUSEWIVES (ABC)
· EXTREME MAKEOVER: HOME EDITION (HGTV)
· PAN AM (ABC)
· SUNDAY NIGHT FOOTBALL (NBC)
· X FACTOR, THE (FOX)





most recent ratings | view all posts
[02/23/21 - 01:19 PM]
BET Continues Its Ratings Takeover with Close to 3 Million Total Viewers Tuning in to Tyler Perry's Slate of Engaging Originals During Last Tuesday Night's Television Event
On the heels of the ratings win, BET greenlights season three of "Tyler Perry's The Oval," slated to start production at Tyler Perry Studios in Atlanta later this year.

[02/22/21 - 07:01 AM]
"Daughter from Another Mother": Connecting 23 Million Households Through Dramedy
Since launching in January, 23 million households chose to watch the series during its first 28 days.

[02/20/21 - 08:01 AM]
Friday's Broadcast Ratings: ABC, CBS & FOX Share Demo Honors
The Eye however remains the night's most-watched broadcaster overall.

[02/19/21 - 08:42 AM]
Thursday's Broadcast Ratings: ABC, CBS & FOX Split Demo Honors
The Eye's "Young Sheldon" and the Alphabet's "Celebrity Wheel of Fortune" lead a competitive Thursday.

[02/18/21 - 08:22 AM]
Wednesday's Broadcast Ratings: "Chicago" Dramas Keep NBC on Top
The network takes home top honors in both total viewers and adults 18-49.

[02/17/21 - 08:42 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Claim Demo Honors
The network's new lineup holds off the competition among adults 18-49.

[02/16/21 - 09:07 AM]
Monday's Broadcast Ratings: "The Bachelor" Claims Demo Crown for ABC
The Alphabet leads the night among adults 18-49 while FOX is the most-watched network overall.

[02/15/21 - 08:28 AM]
Sunday's Broadcast Ratings: "American Idol" Return Tops Demos for ABC
The Alphabet leads the night among adults 18-49 while CBS is the most-watched broadcaster overall.

[02/14/21 - 09:09 AM]
Saturday's Broadcast Ratings: ABC Tops Demos; CBS Leads Total Viewers
"NBA Saturday Primetime on ABC" wins the night among adults 18-49.

[02/13/21 - 09:36 AM]
Friday's Broadcast Ratings: ABC Leads Demo Race with "Shark Tank"
CBS and its mainstay "Blue Bloods" however remain the most-watched overall on the night.

[02/12/21 - 08:15 AM]
Thursday's Broadcast Ratings: ABC, CBS & FOX All Share Demo Crown
The Eye's "Young Sheldon" tops the night in adults 18-49.

[02/11/21 - 08:29 AM]
Wednesday's Broadcast Ratings: "Chicago" Trio Keeps NBC on Top
The network easily wins the evening among total viewers and adults 18-49.

[02/10/21 - 08:33 AM]
Tuesday's Broadcast Ratings: CBS Tops Charts in Both Viewers, Demos
A new "NCIS" helps the Eye pull in front among said categories.

[02/09/21 - 05:10 PM]
"Puppy Bowl XVII" Takes the Gridiron to Deliver Double-Digit Year Over Year Ratings Gains
Animal Planet spins the numbers for Sunday, February 7.

[02/09/21 - 08:34 AM]
Monday's Broadcast Ratings: FOX Tops Viewers, Shares Demo Crown with ABC
"9-1-1" and "The Bachelor" lead their respective networks to victory.