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[10/17/11 - 08:49 AM]
Sunday's Broadcast Ratings: "SNF" Dips But NBC Holds Onto Top Honors
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for sunday, october 16, 2011)

Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks last night:

[EDITOR'S NOTE: Due to the nature of live sports, Fast Nationals are approximate for FOX from 7-8p and for NBC on the night. Due to NFL overrun in over 13% of the US, Fast Nationals for CBS are approximate on the night.]

NBC (12.32 million viewers, #1; adults 18-49: 4.8, #1) held onto to the top spot on Sunday with its usual mix of "Football Night in America #1" (5.37 million viewers, #16; adults 18-49: 1.8, #T14), "Football Night in America #2" (8.06 million viewers, #12; adults 18-49: 3.0, #7), "Football Night in America #3" (12.73 million viewers, #3; adults 18-49: 4.6, #4) and "Sunday Night Football" (14.47 million viewers, #2; adults 18-49: 5.7, #2).

FOX (11.61 million viewers, #2; adults 18-49: 4.4, #2) then was a competitive second place with its mix of "NFL Overrun" (23.30 million viewers, #1; adults 18-49: 8.7, #1), "The OT" (11.79 million viewers, #4; adults 18-49: 4.7, #3), a special "The X Factor" (8.74 million viewers, #9; adults 18-49: 3.4, #5) and a second hour of "The X Factor" (8.56 million viewers, #10; adults 18-49: 3.3, #6).

Next up was CBS (10.20 million viewers, #3; adults 18-49: 2.2, #3) with fresh installments of "60 Minutes" (11.00 million viewers, #5; adults 18-49: 1.9, #T12), "The Amazing Race" (9.26 million viewers, #8; adults 18-49: 2.5, #9), "The Good Wife" (10.04 million viewers, #7; adults 18-49: 2.1, #11) and "CSI: Miami" (10.51 million viewers, #6; adults 18-49: 2.4, #10).

And finally, new episodes of "America's Funniest Home Videos" (6.43 million viewers, #14; adults 18-49: 1.5, #16), the Friday-bound "Extreme Makeover: Home Edition" (7.10 million viewers, #13; adults 18-49: 1.9, #T12), "Desperate Housewives" (8.24 million viewers, #11; adults 18-49: 2.7, #8) and "Pan Am" (5.89 million viewers, #15; adults 18-49: 1.8, #T14) on ABC (6.92 million viewers, #4; adults 18-49: 2.0, #4) rounded out the night.

Week-to-week changes (adults 18-49):
+20.00% - CSI: Miami
+7.14% - America's Funniest Home Videos
0.00% - Desperate Housewives
-4.55% - The Good Wife
-5.00% - Extreme Makeover: Home Edition
-5.26% - Pan Am
-7.41% - The Amazing Race
-27.85% - Sunday Night Football
-47.22% - 60 Minutes

Year-to-year changes (adults 18-49):
-11.11% - CSI: Miami
-12.31% - Sunday Night Football
-16.67% - America's Funniest Home Videos
-17.39% - Extreme Makeover: Home Edition
-26.47% - The Amazing Race
-28.95% - Desperate Housewives
-32.14% - 60 Minutes
-33.33% - Pan Am (vs. Brothers & Sisters)
-37.31% - The Good Wife (vs. Undercover Boss)


Here are the highlights of the 17 ad-sustained programs that aired in primetime on the broadcast networks one year ago (10/17/10):

NBC (14.25 million viewers, #1; adults 18-49: 5.4, #1) continued its demo reign on Sunday with its coverage of "Sunday Night Football" (16.90 million viewers, #2; adults 18-49: 6.5, #2). Kicking off the night were its usual mix of "Football Night in America #1" (6.25 million viewers, #17; adults 18-49: 2.2, #T15), "Football Night in America #2" (9.04 million viewers, #11; adults 18-49: 3.4, #T6) and "Football Night in America #3" (14.24 million viewers, #3; adults 18-49: 5.2, #3).

A silver medal then went to FOX (9.84 million viewers, #3; adults 18-49: 3.3, #2) with its "NLCS, Game 2" (7.07 million viewers, #16; adults 18-49: 2.2, #T15) coverage, preceded by "NFL Overrun" (17.79 million viewers, #1; adults 18-49: 6.6, #1), "The OT" (9.84 million viewers, #10; adults 18-49: 3.5, #5) and "NLCS, Game 2 Pre-Game" (8.90 million viewers, #13; adults 18-49: 2.8, #T9).

Next up was CBS (11.87 million viewers, #2; adults 18-49: 3.0, #3) with its own "NFL Overrun" (12.27 million viewers, #6; adults 18-49: 2.4, #13) followed by (half-hour results only) "60 Minutes" (12.51 million viewers, #4; adults 18-49: 2.8, #T9), "The Amazing Race 17" (11.27 million viewers, #8; adults 18-49: 3.4, #T6), "Undercover Boss" (12.09 million viewers, #7; adults 18-49: 3.4, #T6) and "CSI: Miami" (10.97 million viewers, #9; adults 18-49: 2.7, #T11).

And finally, ABC (9.26 million viewers, #4; adults 18-49: 2.6, #4) closed out the evening with new episodes of "America's Funniest Home Videos" (7.07 million viewers, #15; adults 18-49: 1.8, #17), "Extreme Makeover: Home Edition" (8.59 million viewers, #14; adults 18-49: 2.3, #14), "Desperate Housewives" (12.43 million viewers, #5; adults 18-49: 3.8, #4) and "Brothers & Sisters" (8.96 million viewers, #12; adults 18-49: 2.7, #T11).

Week-to-week changes (adults 18-49): America's Funniest Home Videos (20.00%), Sunday Night Football (14.00%), Extreme Makeover: Home Edition (0.00%), Desperate Housewives (0.00%), Brothers & Sisters (-3.60%), Undercover Boss (-4.30%), The Amazing Race 17 (-10.50%), 60 Minutes (-26.30%).

Source: Nielsen Media Research





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