OXYGEN'S "BACHELORETTE PARTY: LAS VEGAS" IS NETWORK'S BEST FRESHMAN DOCU-SERIES PREMIERE
NEW YORK - October 18, 2011 - On the heels of this summer's blockbuster movie "Bridesmaids," Oxygen's newest series "Bachelorette Party: Las Vegas" opened as the network's best freshman docu-series premiere ever, according to Nielsen Media Research. The series set in Las Vegas and documenting over-the-top bachelorette celebrations delivered total viewers (814,000), A18-49 (575,000) and W18-49 (443,000). In the 10pm hour, Oxygen was the #5 cable entertainment network among W18-49
The premiere episode saw diva bride-to-be Brasie and her bridesmaids get the VIP treatment at the Palms Casino Resort, complete with a surprise visit from her favorite rapper, Too Short. Tensions rose as Brasie, the self-proclaimed "Donald Trump of brides," threatened to fire her bridesmaids if they did not meet her expectations.
Additionally, the latest episode of "Bad Girls Club" at 9pm delivered over one million (1.181 MM) viewers propelling it to the #5 cable entertainment telecast of the day. In the hour, Oxygen was the #1 cable network among W18-34.
Source: Nielsen Media Research, LS
About Oxygen Media
Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including "The Glee Project," "Bad Girls Club," "Hair Battle Spectacular" and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including www.OxygenLive.com, the real time social viewing party that is also available as an app for the iPhone and iPad. Oxygen is available in 77 million homes, and can be found online and on mobile devices at www.oxygen.com . Follow us on Twitter at http://www.twitter.com/OxygenPR . Oxygen Media is a service of NBCUniversal.