With coverage of the National League Championship Series between the St. Louis Cardinals and the Milwaukee Brewers leading the way, TBS ranked as basic cable's #1 network in primetime last week. TBS came in first with viewers (3.9 million) and adults 25-54 (1.7 million) and scored a close second place with adults 18-34 (722,000) and adults 18-49 (1.5 million).
Overall, TBS's exclusive coverage of the NLCS averaged more than 4.6 million viewers, with Sunday's Game 6 (5.9 million viewers) ranking as the top game in TBS's 2011 MLB Postseason coverage and the third most-watched NLCS game in cable history (behind Games 1 and 5 of the 2009 Phillies/Dodgers match-up).
Adult Swim's premiere episode of FAMILY GUY (Monday, 11 p.m.) scored solid delivery gains across all young adult and young male demos vs. the same time period last year: adults 18-34 (1,388,000) grew by 15%, adults 18-49 (1,862,000) grew by 11%, men 18-34 (803,000) grew by 19% and men 18-49 (1,055,000) grew by 18%. Additionally, new series CHINA, IL (Sunday, 12 a.m.) posted delivery growth among men 18-24 (177,000) which grew by 9%. Also worth noting, a new episode of AMERICAN DAD (Friday, 10 p.m.) posted double- and triple-digit delivery increases across all adults and men audiences, ranging between 51% and 199%.
For the third week of October 2011, Adult Swim once more claimed the #1 network ranking for Total Day Delivery among adults 18-34, adults 18-24, adults 18-49, men 18-34 and men 18-24 (#2 among men 18-49, behind ESPN). Achieving solid delivery growth across targeted demos vs. the same week last year, adults 18-34 (604,000) increased by 5%, adults 18-24 (319,000) by 2%, adults 18-49 (785,000) by 2%, men 18-34 (384,000) by 9%, men 18-24 (222,000) by 12% and men 18-49 (492,000) by 6%.
In prime time (M-F, 8-11 p.m./Sunday 7-11 p.m.), Adult Swim scored remarkable double-digit delivery gains among all adult and male demos vs. the same time period last year: adults 18-34 (559,000) grew by 40%, adults 18-24 (267,000) by 34%, adults 18-49 (761,000) by 26%, men 18-34 (322,000) by 31%, men 18-24 (167,000) by 33% and men 18-49 (435,000) by 23%.
Adult Swim programming - including FAMILY GUY, AMERICAN DAD and ROBOT CHICKEN - accounted for 21 of the top 50 telecasts for the week on basic cable among adults 18-34, and 26 of the top 50 among men 18-34, both more than any other network.
Making it three straight weeks across October 2011, Cartoon Network's Monday Night (7-9 p.m.) was the #1 destination on all television among boys - 2-11, 6-11 and 9-14. Among individual series, a half-hour line-up of REGULAR SHOW Halloween-themed episodes (8-8:30 p.m.) was the #1 telecast of the day among all boys, with delivery growth among the demos ranging between 3% and 26%. Additionally, JOHNNY TEST (7 p.m.), and THE AMAZING WORLD OF GUMBALL (7:30 p.m.) ranked #1 in their respective time periods among all boy demos.
Cartoon Network's Tuesday night also posted significant delivery gains across all target demos: kids 6-11 delivery (445,000) grew by 9%, kids 2-11 (729,000) by 26%, kids 9-14 (371,000) by 51%, boys 6-11 (339,000) by 14%, boys 2-11 (514,000) by 29% and boys 9-14 (285,000) by 66%. THE LOONEY TUNES SHOW (8 p.m.) charted outstanding delivery growth across kids and boys demos, ranging between 44% and 102%; and a repeat telecast of THE AMAZING WORLD OF GUMBALL (8:30 p.m.) scored triple-digit delivery gains across kids demos, between 107% and 142%.
Led by the time period-winning performance of BEN 10: ULTIMATE ALIEN (Friday, 7:30 p.m.), Cartoon Network's Friday night (7-9 p.m.) ranked #1 on all television among boys 9-14.
truTV's hit original series Lizard Lick Towing (1.4 million viewers Monday at 10 p.m.), Hardcore Pawn (1.5 million viewers Tuesday at 9 p.m.), Operation Repo (1.5 million viewers Wednesday at 9:30 p.m.) and Bear Swamp Recovery (1.2 million viewers Wednesday at 10 p.m.) each delivered double-digit growth for their respective timeslots with key adult and male demos last week. Lizard Lick Towing also scored a Top 5 finish among cable entertainment programs in its timeslot with viewers and adults 18-49.
Acquired hit Wipeout continues to deliver strong numbers for truTV on Friday nights. With 1.2 million viewers and double-digit time-period growth across the board, last Friday's 8 p.m. telecast ranked third on basic cable for its timeslot with men 18-49 and landed in the Top 5 with adults 18-49.