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[10/24/11 - 10:54 AM]
"Hawaii Five-0" Overtook "Castle" in Viewers with Live Plus 7-Day Playback Lift
CBS further spins the numbers for the week of October 3-9.
[via press release from CBS]

CBS Ratings Extra...

ALOHA TIME PERIOD WIN

HAWAII FIVE-0 overtook "Castle" in viewers with live plus 7-day playback lift after trailing in live plus same day ratings to win its Monday 10:00 PM time period, according to Nielsen live plus 7-day ratings and live same day ratings for the week of Oct.3-Oct. 9, the third week of the season.

When live plus same day ratings were released for Monday, Oct. 3, HAWAII FIVE-0 handily beat "Castle" in adults 18-49 (3.2 vs. 2.5) but trailed the ABC drama in viewers (11.07m vs. 11.23m). With today's release of live plus 7-day playback lift, HAWAII FIVE-0 gained +3.39 million viewers to move ahead of "Castle" (14.46m vs. 14.07m) while also gaining an additional +1.1 ratings points in adults 18-49 to increase its advantage in that key demographics (4.3 to 3.4).

For the week ending Oct. 9, HAWAII FIVE-0 was once again a top playback performer ranking fourth in viewer lift among all broadcast programs. For the third consecutive week, CBS posted the largest absolute lift in viewers (+1.89m, +17%), adults 18-49 (+0.7, +24%) and adults 25-54 (+0.8, +21%).





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· CASTLE (ABC)
· HAWAII FIVE-0 (CBS)




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