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[10/24/11 - 01:43 PM]
More than 1.7 Million Viewers Watch "Boss" on Starz During Premiere Weekend
Starz spins the numbers for Friday, October 21.

[via press release from Starz]

More than 1.7 Million Viewers Watch "Boss" on STARZ During Premiere Weekend

"Boss" premiered to total weekend STARZ viewership of 1.72 million viewers P2+, Live + SD*

The combined 10/21 Friday night STARZ audience yielded 1.05 million viewers P2+ of which 659K were for viewers of the Friday at 10PM ET/PT (1.3 Live + SD HH coverage rating).

* Note: These are the early/preliminary figures for the "Boss" first episode performance. Also, the 1.7M Boss viewership figure will be supplemented significantly by the record on-demand and online sampling availability for the premiere - the most ever for a STARZ Originals series. Boss sampling was in more than 76 million multichannel video households, in addition to online platforms through Comcast, DISH Network, and Charter Communications for their subscribers, and starz.com. Multiplatform data for the "Boss" series premiere should be available in a few weeks.





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