THE STYLE NETWORK'S NEW MAKEOVER DOCU-SERIES "GLAM FAIRY" RANKS AS NETWORK'S 2ND MOST-WATCHED PREMIERE EVER IN WOMEN 18-49 AND WOMEN 18-34
LOS ANGELES - October 25, 2011 - The Style Network's premiere of new makeover docu-series "Glam Fairy" on Sunday at 8:00pm was glamming with Women 18-49 (249,000) and Women 18-34 (140,000), becoming the 2nd highest premiere for the network, after "Tia & Tamera," according to Nielsen. "Glam Fairy" more than doubled the network's prior four week primetime average, delivering as much as a +146% increase among Women 18-34 (140,000) and a +133% increase among Women 18-49 (249,000) which led to over a +100% increase in Total Viewers (443,000).
Source: Nielsen, LSD Data Sunday 10/23/11 - GLAM FAIRY 8P-9P, Time Period Average and Primetime Average 8P-11P Prior 4 Weeks (09/19/11-10/16/11) and Year Ago (10/24/10)
The Style Network is the destination for women 18-49 with a passion for the best in relatable, inspiring and transformational lifestyle programming. Style currently counts nearly 75 million cable and satellite subscribers and is the fastest growing women's network in the U.S. Mystyle.com keeps women up-to-date on all of the latest fashion and beauty news on the web. Style's popular series include "Tia & Tamera," "Jerseylicious," "Giuliana & Bill," "Big Rich Texas," "Clean House," "How Do I Look?," "Kimora: Life in the Fab Lane," "Too Fat for 15: Fighting Back" and "Ruby." The Style Network is a network of NBCUniversal Entertainment & Digital Networks and Integrated Media, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.