or


[10/27/11 - 04:00 PM]
Episode 4 of "American Horror Story" Hits Series High
FX spins the numbers for Wednesday, October 26.

[via press release from FX]

Episode 4 of "American Horror Story" Hits Series High - Season 1/Week 4 - The Nationals

FROM FX RESEARCH

There's a long list of superlatives to describe FX's performance last night, inclusive of the fourth episode of American Horror Story as well as the broadcast premiere of Twilight. American Horror Story delivered its most-watched telecast to date in all key 18-34/18-49 demos as well as in W25-54. It also ranked as the most-watched program last night in basic cable in P/W18-49, W18-34, and P/W 25-54. The broadcast premiere of Twilight was the #4-ranked program of the night in P18-49 and was #2 in W18-49 and #3 in W18-34. The combo of AHS and Twilight ranked FX #1 for the night in basic cable in P/W/M18-49, P/W18-34, and W25-54 ... and #2 in M18-34 and P25-54. All data is Live+Same Day 000s; complete data sets attached.

Week to Week Trending and Key Competitive

American Horror Story grew week to week across the board and set series highs in all 18-49/18-34 breaks and in W25-54.

· P18-49 gained +12% (2,035[P]>1,751>1,955>2,190) with M18-49 up +7% and W18-49, +16%.

· P18-34 picked up +2% (1,189[P]>1,010>1,249>1,275) with M18-34 even and W18-34, +4%.

· P25-54 increased +14% (1,806[P]>1,397>1,576>1,796) with M25-54 up +9% and W25-54, +19%. Of note, only two FX dramas in their premiere season have posted a higher Week 4 P18-49 delivery than their series premiere: American Horror Story (by +8%, 2,035[P]>2,190) and Nip/Tuck (+10%, 2,030>2,227)!

Key Competitive (P18-49):

Cable

· Comedy Central: South Park/Nick Swardson's Pretend Time recovered +16% week to week (1,508 vs. 1,305).

· USA: Psych gained +13% (1,451 vs. 1,282).

· Spike: Ultimate Fighter eased -3% (1,200 vs. 1,237).

· TBS: Big Bang Theory rose +11% (1,056 s. 948).

· MTV: Real World was in range of prior week (1,031 vs. 1,044).

· Adult Swim: American Dad inched up +5% (950 vs. 901).

· Discovery: Penn & Teller Tell A Lie jumped +24% (920 vs. 742).

· TLC: Extreme Couponing vaulted +51% (902 vs. 596)

Broadcast

· ABC: Revenge gained +8% (3,437 vs. 3,194).

· CBS: A repeat of C.S.I. fell -25% from last week's original episode (2,534 vs. 3,388).

· NBC: A repeat of Prime Suspect dropped -63% from an original L&O: SVU (1,025 vs. 2,773).

Vs. Lead-in

Lead-in movie, the broadcast premiere of Twilight delivered American Horror Story its second most-watched lead-in in P18-49 (1,474) behind the broadcast premiere of Transformers 2 (1,973) which led into the series premiere. From there, American Horror Story vaulted +49% (2,190 vs. 1,474).

Rank in its Basic Cable Time Period (Wednesday, 1000 - 1100P)

AHS ranked #1 or #2 in its basic cable time period across the board, same as last week: #1 in P/W18-49, P/W18-34, the trifecta in P/M/W 25-54; AHS ranked #2 in M18-49/18-34 and Total Viewers.

· In P18-49, AHS ranked a VERY decisive #1 (2,190) - ahead of South Park/Nick Swardson on Comedy Central by +45% (1,508); Psych on USA by +51% (1,451); Ultimate Fighter in Spike by +83% (1,200); Big Bang Theory on TBS by +107% (1,056), and Real World on MTV by +112% (1,031).

· In P18-34, AHS ranked #2 in the time period outright (1,295) - behind Revenge on ABC (1,454) but ahead of South Park/Nick Swardson on Comedy Central (1,079).

· In M18-49, AHS also ranked #2 in the time period outright (1,024) - behind South Park/Nick Swardson (1,114) but ahead of Revenge (1,019).

Quarter Hours were very good.

· P18-49: +3% (2,101>2,327>2,173>2,158)

· W18-49: -5% (1,167>1,237>1,151>1,107)

· M18-49: +13% (935>1,090>1,021>1,052)

Median Age/Audience Composition

· Median Age: Week 4 was 34 - within range of the prior three weeks (32-36).

· Gender Skew: percent (%) male/female split was 44/55, slightly more female than the current season norm (48/52), this a likely function of its very female-skewing Twilight lead-in.

Rank for the Night in Basic Cable

American Horror Story ranked #1 or #2 among all basic cable programs last night across the board: #1 in P/W18-49, W18-34, and P/W25-54; and #2 in M18-49, P/M18-34, and M25-54.

· In P18-49, American Horror Story (2,190) ranked #1 - ahead of South Park by +6% (2,062) and Psych on USA by +51% (1,451). Our own Twilight ranked #4 (1,350) followed by NCIS on USA (1,227), Storage Wars on A&E (1,213), and The Ultimate Fighter on Spike (1,200).

· In W18-49, American Horror Story ranked #1 (1,166) followed by Twilight (803), Psych (803), and Extreme Cooking on TLC (733). American Horror Story and Twilight ranked FX in basic cable's top three last night across the board: the trifecta #1 in 18-49 (P/M/W), P/W18-34, and W25-54; #2 in M18-34 and P25-54; and #3 in M25-54 and Total Viewers.

· In P18-49, FX (1,656) ranked #1 with a +37% advantage over #2-ranked USA (1,205); +67% over #3-ranked A&E (991); +71% over Comedy Central (968) and TBS (968); and +311% over #20-ranked TNT (403).

· Last night (1,656) repped FX's most-watched night since Oct. 5th (1,849) - the premiere of American Horror Story and the broadcast premiere of Transformers 2.

Complete time shifted viewing data (Live+7) for Week 2 will be available Monday morning as will Live+3 for last night's telecast.





  [october 2011]  
S
M
T
W
T
F
S
      


· AMERICAN HORROR STORY (FX)





most recent ratings | view all posts
[07/25/14 - 08:40 AM]
Thursday's Broadcast Ratings: "Big Brother" Continues Win Streak for CBS
The Eye has taken home top adults 18-49 honors for five straight weeks.

[07/25/14 - 08:23 AM]
"Last Comic Standing" Wins Its Timeslot in 18-49 and Most Key Demos
NBC spins the numbers for Thursday, July 24.

[07/25/14 - 08:16 AM]
ABC's "Black Box" Finale Is Up and "NY Med" Tops Its Slot for the 5th Straight Week
ABC spins the numbers for Thursday, July 24.

[07/24/14 - 01:20 PM]
Series Premiere of FX's Newest Original Comedy Series "Married" Pulls in 1.5 Million Total Viewers and 1.1 Million Adults 18-49
FX spins the numbers for Thursday, July 17.

[07/24/14 - 08:39 AM]
Wednesday's Broadcast Ratings: "Got Talent" Puts NBC Back on Top
The Peacock's summer franchise expands originals to Wednesdays with a victory in both total viewers and adults 18-49.

[07/24/14 - 07:47 AM]
CMT's Highest-Rated Series "Party Down South" Earns Its Highest-Rated Episode Ever, Up Double Digits
CMT spins the numbers for Thursday, July 17.

[07/23/14 - 09:10 AM]
"Daryl's Restoration Over-Hall" Series Premiere Rocks DIY Network's Ratings
DIY Network spins the numbers for Saturday, July 19.

[07/23/14 - 08:28 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Dominates the Competition
NBC wins the night among adults 18-49, more than doubling second place ABC.

[07/23/14 - 08:20 AM]
NBC Wins the Night in the 18-49 Demo More Than Doubling the Nearest Competitor
NBC spins the numbers for Tuesday, July 22.

[07/22/14 - 01:47 PM]
HGTV Still Tops on Sundays - "Flipping the Block" One of HGTV's "Best Series Premieres Ever"
HGTV spins the numbers for Sunday, July 20.

[07/22/14 - 11:34 AM]
Adult Swim Once Again Ranks #1 Among Basic Cable Networks for Primetime Delivery of Adults 18-34
Turner spins the numbers for the week of July 14-20.

[07/22/14 - 11:20 AM]
TNT Wins Fourth Week in a Row, with "Major Crimes," "Rizzoli & Isles" and "The Last Ship" Leading the Pack
TNT spins the numbers for the week of July 14-20.

[07/22/14 - 11:13 AM]
Premiere of New American Heroes Channel Series "Gunslingers" Breaks Network Record for P2+ and HH Delivery
American Heroes Channel spins the numbers for Sunday, July 20.

[07/22/14 - 10:20 AM]
Hallmark Channel Original Programming Dominates Saturday Night
The Hallmark Channel spins the numbers for Saturday, July 19.

[07/22/14 - 09:21 AM]
"Live with Kelly and Michael" Is the #1 Syndie Talker for the 2nd Straight Week Across All Key Measures
Disney-ABC Domestic Television spins the numbers for the week of July 7-11.