or


[10/31/11 - 09:11 AM]
ABC's "Once Upon a Time Holds" Impressively in Week 2/"Housewives" and "Pan Am" Score Gains
ABC spins the numbers for Sunday, October 30.

[via press release from ABC]

ABC's "Once Upon a Time Holds" Impressively in Week 2/"Housewives" and "Pan Am" Score Gains

Some early info on ABC's Sunday, ahead of the regular press release.

Against strong sports-led competition on the evening from an ultra high-rated Sunday Night Football contest (Dallas Cowboys-Philadelphia Eagles) and CBS' NFL-overrun fueled line up, ABC hit Sunday season highs in Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54).

· Despite starting out the evening with a rebroadcast of the Once Upon a Time pilot in the 7pm hour, ABC was up over the year-ago evening's all-original lineup by double-digit percentages with young Adults and key Women: Adults 18-49 (+14%), Adults 18-34 (+12%), Women 18-34 (+23%) and Women 18-49 (+21%).

More than tripling its Adult 18-49 lead-in at 8pm (+225%) and building its audience throughout its broadcast opposite Sunday Night Football and CBS' NFL-overrun driven programming (60 Minutes/Amazing Race), ABC's Once Upon a Time finished as the definitive #1 non-sports program in its time period. From 8-9pm, ABC self starter Once Upon a Time beat out CBS' football-driven combo of 60 Minutes and Amazing Race by 11% and Fox's The Simpsons into the series premiere of Allen Gregory by 22% among Adults 18-49, while winning its hour outright among Women 18-49. Despite the fierce competition, the new ABC drama gained nearly 1 million viewers and 8% among Adults 18-49 from its first half-hour to its second half-hour.

· Based on the Fast Affiliate ratings, ABC's Once Upon a Time retained an impressive 100% of its big week-ago series premiere audience in Adults 18-49 and Adults 18-34, while growing over its debut telecast with Teens 12-17.

· Once Upon a Time stood as Sunday's #1 entertainment TV show for the 2nd week in a row among Adults 18-49.

Growing its numbers for the 2nd week running, ABC's Desperate Housewives paced well ahead of its non-sports competition in the 9 o'clock hour among Adults 18-49, defeating CBS' Amazing Race/The Good Wife (for the 6th week running) by 35% and Fox's animated comedies (Family Guy/The Cleveland Show) by 22%.

· Rising in viewers and young adults for the 2nd straight week, ABC's Desperate Housewives marked best-since-premiere results on both Nielsen measures. The ABC drama tied season-high numbers with key Women (W18-49/W25-54).

During the 10 o'clock hour, ABC's Pan Am built week to week in Adults 18-49 (+6%), Adults 18-34 (+7%), Women 18-34 (+11%) and Women 18-49 (+8%), equaling its highest ratings in 4 weeks (since 10/2/11) across each Nielsen measure. In fact, it was the new drama's 2nd consecutive week of audience gains with Adults 18-34 and key Women (W18-34/W18-49).

Quick Take for Sunday, October 30, 2011 (Fast Affiliate Live + Same Day Ratings)

ABC Produces Sunday Season Highs and Grows Year to Year Among Key Demos

More than Tripling its Lead-in and Building Throughout Against Stiff Competition, "Once Upon a Time" Marks ABC's Best Fall Drama Debut Retention in 6 Years

Building its Numbers for the 2nd Week Running, ABC's "Desperate Housewives" Generates Best-Since-Premiere Results with Total Viewers and Young Adults

ABC's "Pan Am" Marks its Top Numbers in 4 Weeks in Young Adults and Key Women

Sunday Night (7:00-11:00 p.m.)

Against strong sports-led competition on the evening from an ultra high-rated Sunday Night Football contest (Dallas Cowboys-Philadelphia Eagles) and CBS' NFL-overrun fueled lineup, ABC hit Sunday season highs in Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54).

· Despite starting out the evening with a rebroadcast of the "Once Upon a Time" pilot in the 7:00 p.m. hour, ABC was up over the year-ago evening's all-original lineup by double-digit percentages with young Adults and key Women: AD 18-49 (+14% - 2.5/6 vs. 2.2/6), AD18-34 (+12% - 1.9/5 vs. 1.7/5), W18-34 (+23% - 2.7/7 vs. 2.2/7) and W18-49 (+21% - 3.5/9 vs. 2.9/8).

"Once Upon a Time" (8:00-9:00 p.m.)

More than tripling its Adult 18-49 lead-in at 8:00 p.m. (+225% - 3.9/9 vs. 1.2/3) and building its audience throughout its broadcast opposite "Sunday Night Football" and CBS' NFL-overrun driven programming ("60 Minutes"/"Amazing Race"), ABC's "Once Upon a Time" finished as the definitive No. 1 non-sports program in its time period. From 8:00-9:00 p.m., ABC self starter "Once Upon a Time" beat out CBS' football-driven combo of "60 Minutes" and "Amazing Race" by 11% (3.5/8) and Fox's "The Simpsons" into the series premiere of "Allen Gregory" by 22% among Adults 18-49 (3.2/8), while winning its hour outright among Women 18-49 (5.2/13). Despite the fierce competition, the new ABC drama gained nearly 1.0 million viewers (11.2 million to 12.1 million) and 8% among Adults 18-49 (3.7/9 to 4.0/9) from its first half-hour to its second half-hour.

· Based on the Fast Affiliate Ratings, ABC's "Once Upon a Time" retained an impressive 100% of its big week-ago series premiere audience in Adults 18-49 and Adults 18-34, while growing over its debut telecast with Teens 12-17. In fact among young adults, "Once Upon a Time" demonstrated the strongest debut retention (Week 1 to Week 2) for any ABC fall drama launch in 6 years - since September 2005.

· "Once Upon a Time" ran neck-and-neck with Fox's traditionally high rated annual "The Simpsons Treehouse of Horror" Halloween episode as the night's No. 1 entertainment show in Adults 18-49, and was Sunday's No. 1 entertainment program for the 2nd week in a row in Women 18-49.

"Desperate Housewives" (9:00-10:00 p.m.)

Continuing to grow, ABC's "Desperate Housewives" (3.1/7) paced well ahead of its non-sports competition in the 9 o'clock hour among Adults 18-49, defeating CBS' "Amazing Race"/"The Good Wife" (leading CBS for the 6th week running) by 35% (2.3/5) and Fox's animated comedies ("Family Guy"/"The Cleveland Show") by 22% (2.8/6).

· Rising in viewers and young adults for the 2nd straight week, ABC's Desperate Housewives marked best-since-premiere results on both Nielsen measures. The ABC drama tied season-high numbers with key Women (W18-49/W25-54).

"Pan Am" (10:00-11:00 p.m.)

During the 10 o'clock hour, ABC's Pan Am built week to week in Adults 18-49 (+6% - 1.9/5 vs. 1.8/5), Adults 18-34 (+7% - 1.5/4 vs. 1.4/4), Women 18-34 (+11% - 2.1/6 vs. 1.9/5) and Women 18-49 (+8% - 2.7/6 vs. 2.5/6), equaling its highest ratings in 4 weeks (since 10/2/11) across each Nielsen measure. In fact, it was the new drama's 2nd consecutive week of audience gains with Adults 18-34 and key Women (W18-34/W18-49).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 42% currently, from 38% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 10/30/11.





  [october 2011]  
S
M
T
W
T
F
S
      


· 60 MINUTES (CBS)
· ALLEN GREGORY (FOX)
· AMAZING RACE, THE (CBS)
· CLEVELAND SHOW, THE (FOX)
· DESPERATE HOUSEWIVES (ABC)
· FAMILY GUY (FOX)
· GOOD WIFE, THE (CBS)
· ONCE UPON A TIME (ABC)
· PAN AM (ABC)
· SIMPSONS, THE (FOX)
· SUNDAY NIGHT FOOTBALL (NBC)









most recent ratings | view all posts
[08/20/14 - 02:15 PM]
Animal Planet's "Treehouse Masters" Is Top of the Charts
Animal Planet spins the numbers for Friday, August 15.

[08/20/14 - 12:44 PM]
Syfy's "Wizard Wars" Makes Magic -- Conjures Up Over One Million Total Viewers
Syfy spins the numbers for Tuesday, August 19.

[08/20/14 - 12:11 PM]
4.5 Million Viewers Turn to WE tv on Night of "Braxton Family Values" and "SWV Reunited" Premieres
WE tv spins the numbers for Thursday, August 14.

[08/20/14 - 08:39 AM]
"America's Got Talent" Ranks as the #1 Show of the Night on the Big 4 in Every Key Measure
NBC spins the numbers for Tuesday, August 19.

[08/20/14 - 08:26 AM]
Tuesday's Broadcast Ratings: "Got Talent" Continues Its Reign for NBC
The Peacock once again leads the night among both total viewers and adults 18-49.

[08/19/14 - 02:19 PM]
Summer Finales of ABC Family's "Switched at Birth" and "The Fosters" Garner Multi-Week Highs in Total Viewers and Target Demos
ABC Family spins the numbers for Monday, August 18.

[08/19/14 - 02:01 PM]
"Fast N' Loud" Returns as the #1 Program in Cable on Monday Night
Discovery spins the numbers for Monday, August 18.

[08/19/14 - 11:47 AM]
Cartoon Network Continues to Rank as Television's #1 Network for Early Delivery Among Targeted Boys 2-11, 6-11 & 9-14
Turner spins the numbers for the week of August 11-17.

[08/19/14 - 11:47 AM]
U.S. Record 3.3 Million Tune in to NBC Sports Group's Opening Weekend of Premier League Coverage
NBC spins the numbers for Saturday, August 16 and Sunday, August 17.

[08/19/14 - 11:33 AM]
Disney Channel Sweeps Prime and Total Day in Total Viewers and Across Major Youth Kid 2-11, Kid 6-11 and Tween 9-14 Demos
Disney Channel spins the numbers for the week of August 11-17.

[08/19/14 - 11:31 AM]
TNT's "Legends" Climbs to 8 Million Viewers Across Multiple Platforms
TNT spins the numbers for the week of August 11-17.

[08/19/14 - 10:57 AM]
Discovery Channel Earns Its Highest-Rated "Shark Week" Ever in Its 27 Year History
Discovery spins the numbers for its annual summer stunt.

[08/19/14 - 08:46 AM]
"American Ninja Warrior" Delivers Its Biggest Overall Audience in More Than Two Years
NBC spins the numbers for Monday, August 18.

[08/19/14 - 08:45 AM]
"Live with Kelly and Michael" Is the #1 Syndie Talk Show for the 3rd Straight Week
Disney-ABC Domestic Television spins the numbers for the week of August 4-8.

[08/19/14 - 08:30 AM]
Monday's Broadcast Ratings: "MasterChef" Tops Demos as FOX, NBC Split 18-49 Crown
NBC's top draw is a new two-hour installment of "American Ninja Warrior."