or


[11/01/11 - 02:19 PM]
ABC Family's "13 Nights of Halloween 2011" Scares Up Record Crowd
ABC Family spins the numbers for the month of October.

[via press release from ABC Family]

Ratings Highlights for 13 Nights of Halloween 2011 and October 2011 Final National Ratings

ABC Family's "13 Nights of Halloween 2011" Scares Up Record Crowd

~Powers Network to No. 1 Rank in Women 18-34, and No. 2 in Adults 18-34/Women 18-49

~Drives Record October in Prime Across Target 18-34, 18-49 and 12-34 Demos

~Saturday's "Hocus Pocus" is the Event's No. 1 Telecast Ever in Viewers, Adults 18-34/18-49

~"Pretty Little Liars'" Halloween Special is Top Draw in Target Female Demos

"13 Nights of Halloween 2011"

ABC Family's "13 Nights of Halloween 2011" event wrapped as the network's most-watched "13 Nights" stunt in the its history across all demos: Total Viewers (1.6 million), Adults 18-34 (497,000), Women 18-34 (329,000), Adults 18-49 (775,000), Women 18-49 (499,000), Viewers 12-34 (736,000) and Females 12-34 (494,000).

· During "13 Nights of Halloween 2011", ABC Family's ranked as cable's No. 1 network in the daypart in Women 18-34, and placed a strong No. 2 in Adults 18-34, Women 18-49 and Females 12-34.

· Saturday's broadcast of theatrical "Hocus Pocus" (8:00 - 10:00 p.m.) became ABC Family's most-watched "13 Nights of Halloween" telecast ever in Total Viewers (2.8 million), Adults 18-34 (1.0 million/1.5 rating) and Adults 18-49 (1.3 million/1.1 rating), while a special "Pretty Little Liars" (10/19/11, 8:00 - 9:00 p.m.) stood as the network's No. 1 "13 Nights" telecast of all time in Women 18-34 (769,000/2.3 rating), Women 18-49 (1.0 million/1.6 rating) Viewers 12-34 (1.8 million/1.9 rating) and Females 12-34 (1.5 million/3.3 rating).

· Competitively, the special ranked as the month's No. 1 scripted original cable telecast in Female Teens, and placed No. 3 in Females 12-34.

· Versus last year's event, "13 Nights of Halloween 2011" grew by impressive double-digit percentages, including by 25% in Total Viewers (1.6 million vs. 1.2 million), by 47% in Adults 18-34 (497,000 vs. 338,000), by 32% in Adults 18-49 (775,000 vs. 586,000) and by 55% in Viewers 12-34 (736,000 vs. 474,000).

October 11 Powered by a record "13 Nights of Halloween," ABC Family delivered its most-watched October on record in Prime across all target demos: Adults 18-34 (338,000), Women 18-34 (227,000), Adults 18-49 (541,000), Women 18-49 (352,000), Viewers 12-34 (514,000) and Females 12-34 (354,000), surging by solid double-digit percent increases over a year ago in the younger demos.

· Competitively, ABC Family ranked among cable's Top 5 networks in Women 18-34 (No. 5) and Females 12-34 (No. 4).

· Versus October 10, ABC Family grew by 16% in Adults 18-34 (338,000 vs. 291,000), by 22% in Women 18-34 (227,000 vs. 186,000), by 22% in Viewers 12-34 (514,000 vs. 420,000) and by 35% in Females 12-34 (354,000 vs. 263,000).

Source: NTI,US ratings, most current. 13 Nights of Halloween 11: 10/19/11-10/31/11, Monday-Sunday, 8:00 - 10:00 p.m., excludes 9:00 - 10:00 p.m. on 10/19/11; October 2011: 9/26/11-10/30/11; October 2010: 9/27/10-10/31/10.





  [november 2011]  
S
M
T
W
T
F
S
  


· PRETTY LITTLE LIARS (FREEFORM)





most recent ratings | view all posts
[05/01/16 - 08:37 AM]
Saturday's Broadcast Ratings: NBC Tops Demos with NHL Playoffs
Coverage of Pittsburgh at Washington leads the night among adults 18-49.

[05/01/16 - 08:33 AM]
Penguins-Capitals Stanley Cup Playoff Hockey Leads Saturday in 18-49
NBC spins the numbers for Saturday, April 30.

[04/30/16 - 01:17 PM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demo Crown with ABC
"Blue Bloods" is the night's most-watched program while "Shark Tank" tops the charts among adults 18-49.

[04/30/16 - 08:38 AM]
ABC Is #1 on Friday in Adults 18-49 as "Shark Tank" Surges to a 10-Week High
ABC spins the numbers for Friday, April 29.

[04/30/16 - 08:31 AM]
"Dateline" Grows, "Grimm" & "Caught on Camera" Maintain 100% Week-to-Week
NBC spins the numbers for Friday, April 29.

[04/29/16 - 04:26 PM]
Discovery Channel Dominates April with More Top Ten Unscripted Cable Series with Men Than Any Other Network
Discovery spins the numbers for the month of April to date.

[04/29/16 - 03:22 PM]
Science Channel Delivers Highest Rated and Most Watched April Among Total Viewers and Key Demos
Science Channel spins the numbers for the month of April to date.

[04/29/16 - 11:16 AM]
Velocity Keeps Foot on the Gas in April with High Single and Double-Digit Ratings Increases
Velocity spins the numbers for the month of April to date.

[04/29/16 - 09:11 AM]
"The Odd Couple" Grows to Season High Adults 18-49 Rating
CBS spins the numbers for Thursday, April 28.

[04/29/16 - 08:45 AM]
Thursday's Broadcast Ratings: CBS Tops Charts with "The Big Bang Theory"
The Eye's mainstay leads the night in both total viewers and adults 18-49.

[04/29/16 - 08:37 AM]
"Scandal" Gains Adults 18-49 and Draws a 6-Week High in Total Viewers
ABC spins the numbers for Thursday, April 28.

[04/29/16 - 08:25 AM]
"The Blacklist" Tops "Scandal" in Total Viewers
NBC spins the numbers for Thursday, April 28.

[04/28/16 - 10:01 AM]
Travel Channel Hits Highest-Rated April in Three Years Among P25-54
Travel Channel spins the numbers for the month of April.

[04/28/16 - 08:48 AM]
Wednesday's Broadcast Ratings: FOX, "Empire" Hold Onto Demo Crown
The network's juggernaut leads the night in total viewers and adults 18-49.

[04/28/16 - 08:17 AM]
HGTV Delivers Highest-Rated and Most-Watched April Ever
HGTV spins the numbers for the month of April.