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[11/01/11 - 09:49 AM]
CBS Wins Monday in Key Demographics for the Seventh Consecutive Week
CBS spins the numbers for Monday, October 31.

[via press release from CBS]

CBS WINS MONDAY IN KEY DEMOGRAPHICS FOR THE SEVENTH CONSECUTIVE WEEK

"Two and a Half Men" Is Monday's Top Program in Key Demos

CBS won Monday in adults 18-49 and adults 25-54 for the seventh consecutive week, led by TWO AND A HALF MEN, the night's #1 program in key demographics, according to Nielsen preliminary live plus same day ratings for Oct. 31, Halloween night.

Editor's Note: Due to Halloween, HUT levels were down -13% from 8:00-9:00 PM and -9% at 9:30 PM in adults 18-49 compared to last week.

In San Diego, ESPN's coverage (and a post-game show) of the San Diego Chargers @ Kansas City Chiefs aired for the first two hours of prime on the CBS affiliate from 8:00-10:00PM. Ratings for CBS are tentative and subject to change.

HOW I MET YOUR MOTHER was first in households (6.5/11), viewers (10.70m), adults 25-54 (4.7/13), adults 18-49 (4.1/13) and adults 18-34 (3.8/14). Compared to last week, HOW I MET YOUR MOTHER added +910,000 viewers (from 9.79m, +9%).

2 BROKE GIRLS was first in adults 25-54 (5.1/13), adults 18-49 (4.2/12), adults 18-34 (3.4/12), second in households (6.8/11) and viewers (11.14m). 2 BROKE GIRLS built on its HOW I MET YOUR MOTHER lead-in by +5% in households, +9% in adults 25-54, +2% in adults 18-49 and added +440,000 viewers (+4%).

TWO AND A HALF MEN was first in adults 25-54 (5.9/14), adults 18-49 (4.7/12), adults 18-34 (3.1/10) and second in both households (8.4/13) and viewers (13.81m). TWO AND A HALF MEN was the night's top broadcast in adults 25-54 and adults 18-49.

MIKE & MOLLY was first in adults 25-54 (5.0/11), adults 18-49 (3.8/09), second in both households (7.1/11) and viewers (11.53m).

HAWAII FIVE-0 was tied for first in adults 18-49 (2.9/08, with ABC), adults 18-34 (1.7/05, with ABC), second in households (6.4/10), viewers (10.28m) and adults 25-54 (3.7/09).

For the night, CBS was first in adults 25-54 (4.7/11), adults 18-49 (3.8/10), adults 18-34 (2.7/08) and second in both households (7.0/11) and viewers (11.29m). CBS won every half-hour in adults 25-54 and adults 18-49 during its comedy block for the seventh consecutive week.

Updated Monday ratings will be available this afternoon.





  [november 2011]  
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· 2 BROKE GIRLS (CBS)
· HAWAII FIVE-0 (CBS)
· HOW I MET YOUR MOTHER (CBS)
· MIKE & MOLLY (CBS)
· MONDAY NIGHT FOOTBALL (ESPN)
· TWO AND A HALF MEN (CBS)









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