or


[11/01/11 - 11:41 AM]
Disney XD Delivers its Biggest October on Record in Total Day and Prime
Disney XD spins the numbers for the month of October.

[via press release from Disney XD]

Ratings Highlights for October 2011 -- Final National Ratings

Disney XD Delivers its Biggest October on Record in Total Day and Prime

~ Posts 34th Straight Month of Year-to-Year Gains in Kids 6-11 - Is Cable's Streak Leader

~More Than Doubles Nicktoons in Total Day and Prime Among Kids 6-11

October 2011 - Total Day

During October 11, powered by original series, including Kickin' It," "Pair of Kings" and "Zeke and Luther," Disney XD delivered its most-watched October in the network's history in Total Day (includes Toon Disney) in Total Viewers (270,000) and across all key kid targets: Kids 6-14 (152,000), Boys 6-14 (95,000), Kids 6-11 (121,000), Boys 6-11 (75,000), Tweens 9-14 (100,000) and Tween Boys (65,000).

· Disney XD has grown its Total Day audience year to year for 34 straight months among Boys 6-14 and Boys 6-11 - the longest streak of its kind among all kid networks.

· Disney XD more than doubled Nicktoons in Total Day among Kids 6-11 (120% - 121,000 vs. 55,000), and held the definitive edge across all other kid demos: by 97% among Kids 6-14 (152,000 vs. 77,000), by 56% in Boys 6-14 (95,000 vs. 61,000), by 74% in Boys 6-11 (75,000 vs. 43,000), by 82% among Tweens 9-14 (100,000 vs. 55,000) and by 44% among Boys 9-14 (65,000 vs. 45,000).

· Disney XD posted double-digit percent increases across all kid demos, including Kids 6-14 (+18% - 152,000 vs. 129,000), Kids 6-11 (+16% - 121,000 vs. 104,000) and Tweens 9-14 (+25% - 100,000 vs. 80,000).

October 2011 - Prime

October 11 also wrapped as Disney XD's most-watched October on record in Prime in Kids 6-14 (218,000), Boys 6-14 (142,000), Kids 6-11 (177,000), Boys 6-11 (115,000), Tweens 9-14 (149,000) and Boys 9-14 (102,000). Disney XD continues to hold the longest growth streak of any cable network for kids, increasing its monthly audience year to year for the 34th consecutive month among Kids 6-11, and for the 32nd straight month among Boys 6-14 and Boys 6-11.

· Disney XD easily surpassed Nicktoons, topping the key competitor across all key demos: by 83% in Kids 6-14 (218,000 vs. 119,000), by 46% in Boys 6-14 (142,000 vs. 97,000), by 101% in Kids 6-11 (177,000 vs. 88,000), by 60% in Boys 6-11 (115,000 vs. 72,000), by 75% in Tweens 9-14 (149,000 vs. 85,000) and by 48% in Boys 9-14 (102,000 vs. 69,000).

· Year over year, Disney XD grew by double-digit percentages across the board: Kids 6-14 (+17% - 218,000 vs. 186,000), Boys 6-14 (+12% - 142,000 vs. 127,000), Kids 6-11 (+18% - 177,000 vs. 150,000), Boys 6-11 (+11% - 115,000 vs. 104,000), Tweens 9-14 (+30% - 149,000 vs. 115,000) and Boys 9-14 (+29% - 102,000 vs. 79,000).

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 77 million households via its basic cable affiliates. Disney XD channels are in the UK, France, Spain, Denmark, Sweden, Norway, Poland, Greece, Turkey, Latin America and Japan.

Source: NMR, U.S. ratings, most current, October 11: 9/26/11-10/30/11; October 10: 9/27/10-10/31/10.





  [november 2011]  
S
M
T
W
T
F
S
  


· KICKIN' IT (DISNEY XD)
· PAIR OF KINGS (DISNEY XD)
· ZEKE & LUTHER (DISNEY XD)





most recent ratings | view all posts
[01/26/15 - 12:42 PM]
3.3 Million Total Viewers Sign Up for "Sons of Liberty"
History spins the numbers for Sunday, January 25.

[01/26/15 - 12:35 PM]
"Bring It!" Returns with 1.8 Million Viewers
Lifetime spins the numbers for Friday, January 23.

[01/26/15 - 08:48 AM]
"The 63rd Annual Miss Universe Pageant" Earned the Event's Top 18-49 Score Since August 23, 2009 and Was the Most-Watched Since July 23, 2006
NBC spins the numbers for Sunday, January 25.

[01/26/15 - 08:30 AM]
Sunday's Broadcast Ratings: "Miss Universe Pageant" Powers NBC to Demo Victory
Plus: CBS leads the night among total viewers.

[01/25/15 - 08:43 AM]
Saturday's Broadcast Ratings: UFC Leads FOX to Top Demo Spot
CBS then is the most-watched network last night.

[01/25/15 - 08:31 AM]
"Saturday Night Live" with Host Blake Shelton Is the #2 "SNL" So Far This Season in Metered-Market Households
NBC spins the numbers for Saturday, January 24.

[01/24/15 - 08:50 AM]
"Constantine" Delivers Its Most-Watched Episode Since November 21
NBC spins the numbers for Friday, January 23.

[01/24/15 - 08:37 AM]
Friday's Broadcast Ratings: ABC, CBS and NBC All Share Demo Crown
Repeats of "Blue Bloods" and "Shark Tank" lead the night in total viewers and adults 18-49, respectively.

[01/24/15 - 08:33 AM]
ABC's Encore "Shark Tank" Is Friday's #1 Show in Adults 18-49 - Most-Watched-Ever Repeat for the Show
ABC spins the numbers for Friday, January 23.

[01/23/15 - 10:38 AM]
"The Tonight Show" Outperforms ABC, CBS Timeslot Competition for Week of Jan. 12-16
NBC spins the late-night numbers for the week of January 12-16.

[01/23/15 - 10:23 AM]
"Nightline" Is #1 for the Week, #1 in Total Viewers 12 of Last 13 Weeks
ABC spins the late-night numbers for the week of January 12-16.

[01/23/15 - 08:46 AM]
"Parenthood" Delivers Its Second-Most-Watched Telecast of the Season
NBC spins the numbers for Thursday, January 22.

[01/23/15 - 08:32 AM]
Thursday's Broadcast Ratings: "American Idol" Tops Demos for FOX
Plus: the network's "Backstrom" launches up nearly 18% among adults 18-49 from "Rake" a year ago.

[01/22/15 - 01:32 PM]
HGTV Notches Highest Rated Night in Five Years with "Fixer Upper"
HGTV spins the numbers for Tuesday, January 20.

[01/22/15 - 08:46 AM]
"Live with Kelly and Michael" Starts 2015 as the No. 1 Syndie Talker of the Week, Beating "Dr. Phil" and "Ellen" in Households
Disney-ABC Domestic Television spins the numbers for the week of January 5-9.