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[11/21/11 - 03:20 PM]
Discovery's "Gold Rush" Once Again #1 Program in All of Television Friday Night Among Men, With an Average of 3.58 Million Tuning In
Discovery spins the numbers for Friday, November 18.
[via press release from Discovery]

DISCOVERY'S "GOLD RUSH" ONCE AGAIN #1 PROGRAM IN ALL OF TELEVISION FRIDAY NIGHT AMONG MEN, WITH AN AVERAGE OF 3.58 MILLION TUNING IN

FOR FOUR WEEKS STRAIGHT DISCOVERY HAS HAD TOP TWO NON-SPORTS PROGRAMS IN ALL OF CABLE FRIDAY NIGHTS AMONG MEN D

ISCOVERY OUT-DELIVERED ABC, FOX AND NBC ON FRIDAY NIGHT AMONG MEN

The premiere episode of Discovery Channel's hit series GOLD RUSH on Friday, November 18, was the #1 program in ALL of TELVISION during primetime (no exclusions), among Men 25-54 and Men 18-49 ratings and delivery. The episode "Slippery Slope" earned a 2.53 HH/1.98 P25-54 AA%, delivering an average of 3.58 million viewers (P2+). Since its season two premiere, GOLD RUSH has been the top program in several key demos. This week it finished as the #1 cable program (no exclusions) among Persons/Men/Women 25-54 and Persons/Men/Women 18-49 ratings and delivery.

The 10PM premiere of FLYING WILD ALASKA, titled "Era Alaska Rises Again," earned a 1.38 HH / 0.91 P25-54 AA%, delivering an average of 1.80 million viewers (P2+). It was the #2 primetime non-sports cable program among M25-54 and M18-49 ratings and delivery, on Friday night (#3 among P25-54).

Driven by the success of GOLD RUSH and FLYING WILD ALASKA, Discovery Channel was the #2 cable network Friday night among Persons and Men 25-54 / 18-49 ratings and delivery (behind only ESPN, airing College Football). Discovery also out-delivered ABC, FOX and NBC on Friday night among M18-49 ratings and delivery.

Discovery Channel's Primetime line-up on Friday evening, finished as the #1 (GOLD RUSH) and #2 (FLYING WILD ALASKA) non-sports cable programs among M25-54/M18-49 ratings and delivery for the night.

Source: NHI. Live+SD AA(000).





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· FLYING WILD ALASKA (DISCOVERY)
· GOLD RUSH (DISCOVERY)




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