or


[12/14/11 - 11:46 AM]
Style Network Delivers Best Year Ever Becoming Fastest Growing Cable Network in 2011
The Style Network spins the numbers for the year to date.

[via press release from Style]

STYLE NETWORK DELIVERS BEST YEAR EVER BECOMING FASTEST GROWING CABLE NETWORK IN 2011

Network Records Year-Over-Year Double Digit Increases Across All Key Demos Up +52% in W18-34, +33% in W18-49, +49% A18-34 and +16% in Total Viewers

Style Joins NBCUniversal's Entertainment & Digital Networks and Integrated Media Division's Bravo, Oxygen, mun2, Telemundo, Fandango and Television Without Pity, in Achieving Record Highs

LOS ANGELES - December 14, 2011 - The Style Network marked its best year ever becoming the fastest growing cable network in 2011, according to Nielsen. Now reaching more than 75 million subscribers, the network delivered double-digit growth across all key demos, boasting its most watched year ever in primetime up +52% W18-34, +49% A18-34, +33% W18-49 and +16% in total viewers, while lowering its median age by more than four years to 40.

Style's 2011 growth was fueled by the success of its popular original series "Jerseylicious," "Tia & Tamera," "Big Rich Texas," "Giuliana & Bill" and "Glam Fairy." The freshman series "Tia & Tamera," was the network's most watched series ever, which delivered nearly one million total viewers and demonstrated its young female appeal by outperforming the CW's primetime average by +12% in W18-34. Also, "Big Rich Texas," the network's second most watched freshman series ever was one of the year's fastest growing new series across all cable networks, increasing +74% from premiere to finale among total viewers. The recent premiere of "Glam Fairy" debuted as Style's 2nd most watched series premiere ever, while returning series "Jerseylicious" and "Giuliana & Bill" also posted their largest audiences ever with the 4th season of "Giuliana & Bill" +23% in total viewers and +11% in W18-49 over its prior season. The Style network - one of the cable entertainment brands of NBCUniversal -- including Bravo, E!, mun2, Oxygen, Sprout, Syfy and USA - helped NBCUniversal deliver the #1 audience of affluent and educated viewers in all of television. Additionally, Style joins NBCUniversal's Entertainment & Digital Networks and Integrated Media Division's Bravo, Oxygen, mun2, Telemundo, Fandango and Television Without Pity, in achieving record highs for their businesses.

"This year has been full of milestones, firsts and 'best-evers' for Style," said Salaam Coleman Smith, President, The Style Network. "We launched three of our most successful freshman series with 'Tia & Tamera,' 'Big Rich Texas' and 'Glam Fairy' and saw tremendous growth in our returning series 'Jerseylicious' and 'Giuliana & Bill.' With another rich development slate coupled with the strength of our returning series, we look forward to another record-breaking year in 2012."

Style achieved the largest year-over-year primetime growth among W18-49 (+33%) of any mid-tier cable network and three of Style's original series delivered more than 500,000 total viewers including "Tia & Tamera," "Jerseylicious" and "Giuliana & Bill."

Style's digital properties also delivered impressive gains this year with Mystyle.com increasing its average monthly unique visitors to 561,000, while registering 8 million video views this year-to-date, up +7% over last year, according to Omniture. The network's social media sites attracted more than 3 million followers with @mystylequicktip reaching close to one million followers and the "Jerseylicious" Facebook page had 40 million plus impressions in 2011. Style's momentum also continued in the marketplace with numerous multi-platform sponsors including Macy's Hotel Collection, Progresso, Ikea and NYX Cosmetics among others which contributed to a 15 percent revenue increase in advertising sales for 2011.

Source: Nielsen, 2011 YTD (12/27/10-11/20/11) L+7 blended with L + SD Data through 12/24/11 vs. year-ago equivalent (primetime = Mon-Sun 8-11 P). Fastest growing ad-supported network based on Nielsen Universe Estimate from Dec '12 vs. Dec '11 (excluding sports networks). Individual series performance based on primary time period avg (L+SD). CW primetime avg based on Aug - Oct '11, mirroring Tia & Tamera's season. Largest growth among 65-80 million homes based on avg Universe Estimate from Jan-Dec '11. MyStyle video views based on Omniture, SiteCatalyst January 2011-December 2011 vs. Year Ago Equivalent.

About The Style Network

The Style Network is the destination for women 18-49 with a passion for the best in relatable, inspiring and transformational lifestyle programming. Style currently counts 75 million cable and satellite subscribers and is the fastest growing women's network in the U.S. Mystyle.com keeps women up-to-date on all of the latest fashion and beauty news on the web. Style's popular series include "Tia & Tamera," "Jerseylicious," "Giuliana & Bill," "Glam Fairy," "Big Rich Texas," "Clean House New York," "How Do I Look?," "Kimora: Life in the Fab Lane," "Too Fat for 15: Fighting Back" and "Ruby." The Style Network is a network of NBCUniversal Entertainment & Digital Networks and Integrated Media, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Follow us on Twitter at https://twitter.com/StyleNetPR.





  [december 2011]  
S
M
T
W
T
F
S
    


· BIG RICH TEXAS (STYLE)
· GIULIANA & BILL (E)
· GLAM FAIRY (STYLE)
· JERSEYLICIOUS (STYLE)
· TIA & TAMERA (STYLE)





most recent ratings | view all posts
[05/01/25 - 08:47 AM]
ABC News Special "President Trump the First 100 Days: The Interview in the Oval Office" Is No. 1 Program Across All Broadcast and Cable in Primetime on Tuesday
The one-hour special won the 8:00-9:00 p.m. time slot on broadcast and cable in Total Viewers (3.959 million) and took the top spot in the hour with non-sports programming in Adults 25-54 (693,000) and Adults 18-49 (475,000).

[04/30/25 - 11:03 AM]
"American Idol" Rocks the House with More Back-to-Back Wins
"American Idol" rocked the house on Sunday night with its first live coast-to-coast telecast, earning 5.31 million Total Viewers in Live+Same Day ratings.

[04/29/25 - 03:05 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" improved on the previous week in Total Viewers, Adults 25-54 and Adults 18-49, drawing its largest overall audience since February and strongest performance in both key Adult demos since January.

[04/29/25 - 12:01 PM]
Netflix Top 10 Week of April 21: Goodbye, "You": Final Season Lands at No. 1
In English TV, "Ransom Canyon" lassoed another 9.4 million viewers, keeping it firmly planted in the No. 2 spot.

[04/29/25 - 10:31 AM]
ESPN's "Sunday Night Baseball" Averaged 1.68 Million Viewers for Philadelphia Phillies Extra-Innings Win Over Chicago Cubs
Said telecast was up 31% versus last year's comparable game (Cubs-Red Sox).

[04/29/25 - 10:00 AM]
"9-1-1" Shocker Scores Five-Month Multiplatform High in Adults 18-49
After seven days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms, the April 17 episode scored 8.45 million Total Viewers and 1.74 rating among Adults 18-49.

[04/29/25 - 08:50 AM]
ESPN Platforms Averaging Largest NBA Playoffs Audience Ever Through 11 Games
The second weekend of the NBA Playoffs, Saturday, April 26, and Sunday, April 27, averaged 5,462,000 viewers on ESPN platforms, up four percent from last season.

[04/29/25 - 08:45 AM]
CBS to Hit a Record 17th Consecutive Season as the Most-Watched Network; With the Top Seven Primetime Shows
This breaks broadcast television's longest winning streak on record, also previously held by CBS, from 1955-1970.

[04/25/25 - 11:45 AM]
Food Network's "Tournament of Champions" Season Six Scores with Viewers
The season reached nearly 12 million P2+ cross-platform viewers and is on track to be Food Network's highest-rated series among P25-54 for the fifth year in a row, with ratings up +91% vs. prior six-week timeslot benchmarks.

[04/24/25 - 12:00 PM]
"Yellowjackets" Sets Record with Most Watched Season in Series History on Paramount+ with Showtime
The series is now the number two most-streamed global Showtime original ever, only behind "Dexter: Original Sin."

[04/22/25 - 02:33 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" saw increases on the previous week in Total Viewers and Adults 25-54, delivering its strongest news demo performance in 5 weeks.

[04/22/25 - 12:28 PM]
2025 NCAA Women's Gymnastics Championship Final Reaches 1 Million Viewers
The semifinals and final finished as the most-watched gymnastics postseason ever on ESPN platforms.

[04/22/25 - 12:01 PM]
Netflix Top 10 Week of April 14: "Black Mirror" Assumes the No. 1 Spot on the English TV List
Joining the chart with a bang is "Ransom Canyon" - the sweeping, slow-burn Western romance debuted with 7.2 million views to lasso the No. 2 spot.

[04/22/25 - 09:08 AM]
ESPN's Viewership Rises Significantly for Formula 1 Saudi Arabian Grand Prix
ESPN's live telecast on Sunday drew an average of 1.5 million viewers, the second-largest U.S. television audience ever for the event.

[04/22/25 - 08:50 AM]
Most-Watched NBA Playoffs Opening Weekend Ever on ESPN Platforms
The six-game slate across Saturday, April 19, and Sunday, April 20, averaged 4,487,000 viewers, up 15 percent from last year.