or


[12/14/11 - 08:58 AM]
truTV Scores Best Year Ever with Young Adults and Men as Median Age Drops to Youngest Ever
truTV spins the numbers for the year to date.

[via press release from truTV]

truTV Scores Best Year Ever with Young Adults and Men as Median Age Drops to Youngest Ever

Continuing its unprecedented momentum, truTV will finish 2011 with the best primetime deliveries of key adult and male demos in the network's entire history. Propelled by original hits like Hardcore Pawn, Operation Repo, All Worked Up, Lizard Lick Towing, South Beach Tow and Full Throttle Saloon, as well as the acquired hit Wipeout, truTV will also score its youngest annual median age.

truTV set the following network milestones in 2011:

· Best annual delivery of adults 18-34, men 18-34 and men 18-49

· Youngest annual primetime median age ever: 43, two years younger than 2010

· Most-watched quarter ever among adults 18-34, men 18-34 and men 18-49: Q1 2011

· Most-watched week ever among adults 18-34, men 18-34 and men 18-49: March 14-20, 2011

· Most-watched telecast ever among men 18-34 and men 18-49: Hardcore Pawn, Tuesday, Oct. 4

"truTV has steadily been drawing more and more of our targeted male and young adult viewers, thanks to a terrific lineup of programming that really speaks to our fans," said Marc Juris, executive vice president and chief operating officer of truTV. "With new seasons of shows like Operation Repo, Vegas Strip, Bait Car, South Beach Tow and World's Dumbest..., not to mention the hilarious new hidden-camera series Impractical Jokers, we look forward to continuing our momentum next year."

Additional truTV 2011 Ratings Highlights:

· Compared to 2010, truTV's primetime delivery of adults 18-34 is up 4%, while delivery of men 18-34 is up 5%.

· truTV is on track to continue its streak of 13 consecutive years of primetime growth among men 18-49. In fact, the network is delivering nearly five times more men 18-49 now than when the streak began in 1999.

· truTV is an ongoing success story that began with the January 2008 rebrand from Court TV to truTV. Since Q4 2007, the last quarter before the rebranding, truTV's primetime audience has grown at a rapid clip, especially among the younger set, with adults 18-34 up 46% and men 18-34 up 71%. truTV has also shaved nine years off its primetime median age since Q4 2007.

· In its recently completed fourth season, truTV's top-rated Hardcore Pawn averaged 2.4 million viewers, 1.3 million adults 18-49 and 787,000 men 18-49. The show ranked among ad-supported basic cable's Top 5 programs in its timeslot in delivery of adults 18-49, as well as other key adult and men demos. It also brought tremendous triple-digit growth to the time period among viewers and young adult and male demos.

· The acquired hit Wipeout joined truTV's lineup on Sept. 2 and became an instant favorite. Airing back-to-back on Fridays from 8-10 p.m., the program has averaged 1.2 million viewers, 593,000 adults 18-49 and 318,000 men 18-49. The show ranks as truTV's youngest program, with a median age of 37, a whopping 11 years younger than the same time period last year. Wipeout has also garnered double-digit growth for the time period among viewers and key adult and male demos.

· truTV's other original hits include Full Throttle Saloon, Lizard Lick Towing, Operation Repo, South Beach Tow and All Worked Up, each of which delivers more than 1.5 million viewers. All six series consistently earned rankings among cable's Top 5 entertainment programs in their time periods for delivery of young adult and male demos.

· On the digital front, trutv.com has averaged 1.7 million unique visitors each month, up a strong 27% for the year-to-date, according to data from comScore MediaMetrix. The site is also averaging 23.2 million page views per month, up 13% compared to the same period in 2010, and 2.9 million visits per month (through October), up 33%.

About truTV

truTV is television's destination for real-life stories told from an exciting and dramatic first-person perspective. Currently seen in 92 million U.S. households, the network is enjoying its best deliveries ever in key demographics. truTV features high-stakes, action-packed originals that give viewers access to places and situations they can't normally experience. truTV's original series include Hardcore Pawn, All Worked Up, Lizard Lick Towing, Operation Repo, World's Dumbest..., South Beach Tow and Full Throttle Saloon, as well as the upcoming hidden-camera series Impractical Jokers. truTV is also the cable home of the popular series Wipeout. In addition, truTV is a partner in airing the NCAA Division I Men's Basketball Championship. During the daytime, the channel features expert trial coverage under the name In Session.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.





  [december 2011]  
S
M
T
W
T
F
S
    


· ALL WORKED UP (TRUTV)
· BAIT CAR (TRUTV)
· FULL THROTTLE SALOON (TRUTV)
· HARDCORE PAWN (TRUTV)
· IMPRACTICAL JOKERS (TRUTV)
· LIZARD LICK TOWING (TRUTV)
· OPERATION REPO (TRUTV)
· OPERATION REPO (TRUTV)
· SMOKING GUN PRESENTS (TRUTV)
· SOUTH BEACH TOW (TRUTV)
· VEGAS STRIP (TRUTV)
· WIPEOUT (ABC)





most recent ratings | view all posts
[05/25/12 - 01:51 PM]
Thursday's Cable Ratings: Heat Clincher Puts ESPN in Front
Plus: numbers for Animal Planet's "Swamp Wars," TLC's "On the Fly" and "Tattoo School."

[05/25/12 - 12:58 PM]
TBS's New Original Sitcom "Men at Work" Scores More than 2.6 Million Viewers And 1.6 Million Adults 18-49 in Thursday Night Debut
TBS spins the numbers for Thursday, May 24.

[05/25/12 - 08:41 AM]
ABC's "Duets" Tops Fox's "Dance"/"Rookie Blue" Marks Most-Watched Telecast Since Aug '10
ABC spins the numbers for Thursday, May 24.

[05/25/12 - 08:37 AM]
Thursday's Broadcast Ratings: "So You Think You Can Dance" Opens Summer on Top
FOX's mainstay however is down 25% from last year's launch among adults 18-49.

[05/24/12 - 02:53 PM]
Record Number of Viewers Flock to Season Finale of A&E's "Duck Dynasty" With 2.6 Million Total Viewers
A&E spins the numbers for Wednesday, May 23.

[05/24/12 - 02:49 PM]
Wednesday's Cable Ratings: ESPN Tops Charts With 76ers/Celtics
Plus: numbers for Bravo's "Around the World in 80 Plates," Spike TV's "American Digger" and Animal Planet's "Man-Eating Super Croc."

[05/24/12 - 02:34 PM]
NBC Finishes the 2011-2012 Season Up 9 Percent vs. Last Year and Ranking #3 Outright for the First Time in Eight Years
NBC spins the numbers for the season to date.

[05/24/12 - 11:41 AM]
Jay Leno Out-Delivers the Time Period's ABC and CBS Competition in Total Viewers, Adults 18-34 and Other Key Categories
NBC spins the late-night numbers for the week of May 14-18.

[05/24/12 - 11:06 AM]
FOX Sets New Broadcast Industry Record With Eighth Consecutive Season Victory Among Adults 18-49
FOX spins the numbers for the May sweeps period and the season to date.

[05/24/12 - 09:43 AM]
ABC is the No. 1 Network in Late-Night in Adults 18-49 for the 6th Week in a Row
ABC spins the late-night numbers for the week of May 14-18.

[05/24/12 - 09:01 AM]
ABC Scores its Biggest Season-Ending Wednesday in 5 Years
ABC spins the numbers for Wednesday, May 23.

[05/24/12 - 08:35 AM]
Wednesday's Broadcast Ratings: "Idol" Wraps on Top, But Down Big from Last Year
The juggernaut's season finale is down 31.46% in adults 18-49 from last year's closer.

[05/23/12 - 04:12 PM]
Tuesday's Cable Ratings: Pacers/Heat Keep TNT on Top
Plus: numbers for Animal Planet's "Call of the Wildman," Syfy's "Hollywood Treasure" and Bravo's "Pregnant in Heels."

[05/23/12 - 02:36 PM]
Discovery Channel's "Deadliest Catch" and "The Devils Ride" Once Again #1 and #2 for Men on Tuesday Night
Discovery spins the numbers for Tuesday, May 22.

[05/23/12 - 02:11 PM]
MTV2's Premiere of "Hip Hop Squares" Delivers Highest Rated and Most Watched Original Series Debut Ever
MTV2 spins the numbers for Tuesday, May 22.