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[12/26/11 - 09:08 AM]
NBA Christmas Day Quadrupleheader Delivers for ABC & ESPN
ESPN spins the numbers for Sunday, December 25.

[via press release from ESPN]

NBA Christmas Day Quadrupleheader Delivers for ABC & ESPN

The NBA Christmas Day quadrupleheader across ABC and ESPN delivered some of the highest regular-season audiences ever based on overnight ratings provided by Nielsen:

Miami vs. Dallas on ABC (2:30 p.m. ET)

· delivered a 5.6 overnight rating, up six percent over last year's Boston/Orlando broadcast (5.3 rating);

· ABC's highest-rated Christmas Day game in the 2:30 p.m. broadcast window since Miami/L.A. Lakers in 2004 (7.9 rating);

· in Dallas, posted a 10.8 overnight rating to become ABC's highest-rated NBA regular season game on record in the market (since 2002-03);

· in Miami, netted a 12.6 metered market rating to become ABC's third highest-rated NBA regular season game locally.

Chicago vs. L.A. Lakers on ABC (5:30 p.m.)

· generated a 6.5 overnight rating, ABC's third highest-rated NBA regular season game (trailing only Miami/L.A. Lakers last year, 7.3 rating, and in 2004, 7.9 rating);

· in Chicago, averaged a 17.4 metered market rating, ABC's highest-rated NBA regular season game locally;

· in L.A., averaged a 12.1 metered market rating, ABC's fourth highest-rated NBA regular season game in the market.

The Kia NBA Countdown pregame show delivered a 2.2 overnight rating, up 10 percent versus last year's 2.0 rating.

Orlando vs. Oklahoma City on ESPN (8 p.m.)

· averaged a 1.9 overnight rating, up 36 percent compared to last year's Denver/Oklahoma City game (1.4 rating);

· in Oklahoma City, registered a 8.3 metered market rating to become ESPN's highest-rated NBA regular season game locally;

· in Orlando, the telecast posted a 4.1 metered market rating.

L.A. Clippers vs. Golden State on ESPN (10:30 p.m.)

· delivered a 2.3 overnight rating, up 77 percent over last year's Portland/Golden State telecast, to become ESPN's highest-rated Christmas Day game ever in prime time;

· the game generated a 3.4 metered market rating in Los Angeles and a 2.7 in San Francisco.





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