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[03/03/12 - 09:10 AM]
Friday's Broadcast Ratings: "Who Do You Think You Are?" Hits Series High for NBC
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for friday, march 2, 2012)

Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks last night:

ABC (5.87 million viewers, #2; adults 18-49: 1.7, #T1) and CBS (10.21 million viewers, #1; adults 18-49: 1.7, #T1) split the adults 18-49 crown on Friday as the latter offered up its mix of "Shark Tank" (6.10 million viewers, #5; adults 18-49: 1.7, #T2), "Primetime: What Would You Do?" (5.86 million viewers, #6; adults 18-49: 1.7, #T2) and "20/20" (5.66 million viewers, #7; adults 18-49: 1.6, #6).

The Eye was also the most-watched network with a new "Undercover Boss" (9.55 million viewers, #3; adults 18-49: 2.0, #1), the season finale of "A Gifted Man" (9.70 million viewers, #2; adults 18-49: 1.4, #8) and a new "Blue Bloods" (11.40 million viewers, #1; adults 18-49: 1.7, #T2).

Next up was NBC (5.80 million viewers, #3; adults 18-49: 1.5, #3) with fresh installments of "Who Do You Think You Are?" (7.60 million viewers, #4; adults 18-49: 1.5, #7) - its highest 18-49 rating since March 26, 2010 and a series high in total viewers, "Grimm" (5.58 million viewers, #8; adults 18-49: 1.7, #T2) and "Dateline NBC" (4.23 million viewers, #9; adults 18-49: 1.3, #9).

Meanwhile, FOX (2.77 million viewers, #4; adults 18-49: 1.1, #4) offered up a two-hour block of "Kitchen Nightmares" (2.77 million viewers, #10; adults 18-49: 1.1, #10) repeats.

And finally, encores of "Nikita" (0.92 million viewers, #12; adults 18-49: 0.3, #T11) and "Supernatural" (1.00 million viewers, #11; adults 18-49: 0.3, #T11) on The CW (0.96 million viewers, #5; adults 18-49: 0.3, #5) closed out the night.

Week-to-week changes (adults 18-49):
+50.00% - Who Do You Think You Are?
+33.33% - 20/20
+21.43% - Primetime: What Would You Do?
+13.33% - Grimm
+7.69% - A Gifted Man
+5.26% - Undercover Boss
0.00% - Blue Bloods
0.00% - Dateline NBC
-5.56% - Shark Tank

Year-to-year changes (adults 18-49):
+88.89% - Shark Tank (vs. Supernanny)
+54.55% - Primetime: What Would You Do?
+33.33% - 20/20
+33.33% - Undercover Boss (vs. The Defenders)
+25.00% - Who Do You Think You Are?
+21.43% - Blue Bloods (vs. Blue Bloods (Repeat))
0.00% - A Gifted Man (vs. CSI: NY (Repeat))
-5.56% - Grimm (vs. Dateline NBC)
-27.78% - Dateline NBC

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.0/7; CBS's "Late Show with David Letterman," 2.5/6; and ABC's combo of "Nightline," 3.6/8; and "Jimmy Kimmel Live," 1.6/4.

In the 25 markets with Local People Meters, adult 18-49 results were: �The Tonight Show with Jay Leno,� 0.8/4; "Late Show," 0.6/3; "Nightline," 1.2/5; and "Jimmy Kimmel Live," 0.6/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.7/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.6/3 in 18-49) topped "Late Late Show" (0.4/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.1/4 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

[NOTE: Today's numbers are courtesy of TVMediaInsights.com due to delays from our usual sources.]


Here are the highlights of the 11 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/4/11):

NBC (6.55 million viewers, #2; adults 18-49: 1.6, #1) claimed to honors on Friday with a new "Who Do You Think You Are?" (6.13 million viewers, #5; adults 18-49: 1.2, #T5) and a resurgent "Dateline NBC" (6.77 million viewers, #4; adults 18-49: 1.8, #1).

CBS (8.56 million viewers, #1; adults 18-49: 1.4, #2) then had to settle for second place with a new "The Defenders" (8.58 million viewers, #2; adults 18-49: 1.5, #2) followed by repeats of "CSI: NY" (8.67 million viewers, #1; adults 18-49: 1.4, #T3) and "Blue Bloods" (8.44 million viewers, #3; adults 18-49: 1.4, #T3).

Next up was ABC (3.85 million viewers, #3; adults 18-49: 1.1, #3) with fresh installments of "Supernanny" (3.33 million viewers, #8; adults 18-49: 0.9, #10), "Primetime: What Would You Do?" (3.47 million viewers, #7; adults 18-49: 1.1, #7) and "20/20" (4.75 million viewers, #6; adults 18-49: 1.2, #T5).

Meanwhile, The CW (2.23 million viewers, #5; adults 18-49: 1.0, #4) offered up new episodes of "Smallville" (2.24 million viewers, #10; adults 18-49: 1.0, #T8) and "Supernatural" (2.22 million viewers, #11; adults 18-49: 1.0, #T8).

And finally, coverage of "The 42nd Annual NAACP Image Awards" (2.34 million viewers, #9; adults 18-49: 0.6, #11) on FOX (2.34 million viewers, #4; adults 18-49: 0.6, #5) rounded out the evening.

Week-to-week changes (adults 18-49): Dateline NBC (28.60%), The Defenders (25.00%), Who Do You Think You Are? (0.00%), Smallville (0.00%), Supernatural (0.00%), Supernanny (-10.00%), Primetime: What Would You Do? (-15.40%), 20/20 (-20.00%).

In late-night metered market ratings (via NBC's press release):

Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.1/8; CBS's "Late Show with David Letterman," 2.5/6 with an encore; and ABC's combo of "Nightline," 2.7/6; and "Jimmy Kimmel Live," 1.3/4 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 1.1/5; "Late Show," 0.6/2 with an encore; "Nightline," 0.8/3; and "Jimmy Kimmel Live," 0.5/3 with an encore.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.7/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.3/4). In the 25 markets with Local People Meters, "Late Night" (0.8/5 in 18-49) topped "Late Late Show" (0.4/2).

At 1:35 a.m., Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.5/3 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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