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[03/06/12 - 10:03 AM]
Disney Channel is TV's #1 Network in Total Day for Record-Setting 38 Consecutive Weeks in Kids 6-11 and Tweens 9-14
Disney Channel spins the numbers for the week of February 27-March 4.
[via press release from Disney Channel]

Ratings Highlights February 27 - March 4, 2012 Final National Ratings

Disney Channel is TV's #1 Network in Total Day for Record-Setting 38 Consecutive Weeks in Kids 6-11 and Tweens 9-14; Ranks #1 in Kids 2-11 for 4th Time in the Prior 5 Weeks

~Towers Over Nickelodeon by Double-Digit Percentages for the 17th Consecutive Week in Kids 6-11 and for the 19th Straight Week in Tweens 9-14

Special Encore of Disney XD's Newest Original Series "Lab Rats" on Disney Channel is the Week's #1 TV Telecast in Kids 2-11 and Kids 6-11

~Follows its Launch as Disney XD's #1 Series Premiere of All Time

Disney Channel: Total Day and Prime Highlights

During the week of February 27, 2012, Disney Channel continued its record-winning streak, ranking #1 for 38 consecutive weeks in Kids 6-11 (548,000/2.2 rating) and Tweens 9-14 (438,000/1.8 rating) - dating back to week of June 13, 2011 - and ranking #1 for the 4th time in the prior 5 weeks in Kids 2-11 (904,000/2.2 rating).

· Disney Channel surpassed Nickelodeon by 23% in Kids 6-11 (548,000 vs. 446,000) and by 32% in Tweens 9-14 (438,000 vs. 331,000), marking the network's 17th straight week boasting a double-digit percent advantage in Kids 6-11, and the 19th straight week in Tweens 9-14.

In Prime, Disney Channel's reign as cable TV's #1 network on a weekly basis extended to 354 consecutive weeks in Kids 6-11 (1.1 million/4.4 rating), or nearly 7 years in the target demographic. In Tweens 9-14 (879,000/3.7 rating), the network was #1 for the 89th week in a row, and for the 351st time in the previous 354 weeks overall.

· Following its debut as Disney XD's #1 series launch of all time, a special replay of "Lab Rats" on Disney Channel (Friday, 9:00 - 10:00 p.m.) ranked as the week's #1 TV telecast in Kids 2-11 (2.3 million/5.5 rating) and Kids 6-11 (1.8 million/7.2 rating).

[Source: NTI, U.S. ratings. Week of 2/27/12-3/4/12: Live + Same Day. Competitive rank streaks include ties based on rating.]





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