or


[03/06/12 - 10:04 AM]
Disney XD Delivers its Most-Watched Week Ever in Prime in Boys 9-14
Disney XD spins the numbers for the week of February 27-March 4.

[via press release from Disney XD]

Ratings Highlights for February 27 - March 4, 2012 Final National Ratings

Disney XD Delivers its Most-Watched Week Ever in Prime in Boys 9-14, and its 2nd-Most-Watched Week Ever in Tweens 9-14, Boys 6-14 and Boys 6-11

~Soars by Double-Digit Percentages Over Year-Ago Averages

Launches "Lab Rats," the Network's #1 Series Premiere of All Time in Total Viewers, Kids 2-11, Kids 6-14, Kids 6-11 and Tweens 9-14

~Is Disney XD's #1 Original Series Telecast Ever in Total Viewers and Key 6-14s and 9-14s

~Posts Time Period Highs Across Key Demos, More Than Doubling Year-Ago Averages

"Kickin' It" Hits Series High in Boys 9-14 and Delivers its #2 Telecast Ever in Boys 6-14; Levies Time Period Highs in Boys 6-14 and Boys 9-14

Disney XD

During the week of February 27, 2012, Disney XD delivered its most-watched week in the network's history (includes Toon Disney) in Prime in Boys 9-14 (125,000), and its 2nd-most-watched week of all time in Tweens 9-14 (187,000), Boys 6-14 (170,000) and Boys 6-11 (136,000).

· Year to year, Disney XD climbed by double-digit percent margins across all demos, including by 18% in Total Viewers (426,000 vs. 362,000), by 19% in Kids 6-14 (266,000 vs. 223,000), by 21% in Kids 6-11 (215,000 vs. 177,000) and by 36% in Tweens 9-14 (187,000 vs. 138,000).

· Newest original series "Lab Rats" (8:30 - 9:30 p.m.) launched as Disney XD's #1 original series premiere in its history in Total Viewers (1.3 million), Kids 2-11 (775,000/1.9 rating), Kids 6-14 (861,000/2.4 rating), Boys 6-14 (493,000/2.7 rating), Kids 6-11 (681,000/2.8 rating), Tweens 9-14 (584,000/2.4 rating) and Boys 9-14 (358,000/2.9 rating), and its #1 live-action series premiere of all time in Boys 6-11 (359,000/2.9 rating), posting the network's best ratings ever in the time period across target kid demos.

· In fact, "Lab Rats" became Disney XD's #1 original series telecast of all time in Total Viewers, Kids 6-14, Boys 6-14, Tweens 9-14 and Boys 9-14.

· Monday's "Kickin' It" hit a series high in Boys 9-14 (319,000/2.6 rating), was the series' #2 telecast ever in Boys 6-14 (389,000/2.1 rating), and posted 7-month highs in Total Viewers (901,000), Kids 2-11 (554,000/1.3 rating), Kids 6-14 (588,000/1.6 rating), Kids 6-11 (470,000/1.9 rating), Boys 6-11 (292,000/2.3 rating) and Tweens 9-14 (433,000/1.8 rating) - since 7/25/11.

· Moreover, "Kickin' It" drove Disney XD to time period highs in the half-hour in Boys 6-14 and Boys 9-14, and to its second-best numbers ever in Boys 6-11.

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates.

Source: NMR, final national U.S. ratings, week of 2/27/12, Live + Same Day.





  [march 2012]  
S
M
T
W
T
F
S
    


· KICKIN' IT (DISNEY XD)
· LAB RATS (DISNEY XD)





most recent ratings | view all posts
[12/11/25 - 03:15 PM]
ABC News' "Nightline" Ranks No. 1 in All Key Target Demos
The series also saw gains on the same week last year in Adults 25-54 and Adults 18-49.

[12/10/25 - 02:59 PM]
FOX NFL Scores Massive Week 14 Viewership
28 million viewers watched FOX Sports' Week 14 "America's Game of the Week," featuring the Green Bay Packers divisional win over the Chicago Bears.

[12/10/25 - 12:08 PM]
NBCU's November to Remember Showcases the Power of Company's Programming
"All Her Fault" became the most-watched original series launch in Peacock history with 46 million hours.

[12/10/25 - 09:54 AM]
ABC Unwraps Holiday Presentations of Fan Favorite Shows
"Dancing with the Holidays" was the top-performing holiday-themed special across the broadcast networks among Adults 18-49 in two years.

[12/09/25 - 04:11 PM]
"College GameDay" Delivers Second Most-Watched Conference Championship Episode Ever; ABC/ESPN Score Second Most-Watched Conference Championship Week Since 2014
The SEC Championship delivered 16.9 million viewers on Saturday, December 6.

[12/09/25 - 02:03 PM]
18.3 Million Viewers Tuned in for Big Ten Championship Game on FOX
Indiana's win peaked with 19,993,000 viewers from 11:00-11:15 PM ET.

[12/08/25 - 11:30 AM]
College Football on The CW Network Sees Double Digit Year-Over-Year Viewership Gains for 2025 Season
ACC football experienced the largest year-over-year growth, up 26% in total audience compared to 2024.

[12/05/25 - 03:31 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers
"Nightline" improved on the previous week in Total Viewers and Adults 18-49, hitting nine-week highs in both measures.

[12/05/25 - 02:05 PM]
ESPN Networks Deliver Best College Football Regular Season Since 2011; "College GameDay Built by The Home Depot" Scores Most-Watched Season Ever
ESPN networks aired the most-watched game in 34 of 42 key Saturday windows, including seven of 14 noon windows, 13 of 14 late afternoon windows and all 14 prime windows.

[12/05/25 - 12:35 PM]
2025 CFB Viewership Surges on FOX & FS1
The 2025 regular season wrapped with big numbers for "Big Noon Saturday," "Big Noon Kickoff" and more - including year-over-year gains across the board.

[12/05/25 - 11:00 AM]
CBS Premiere Week Episodes Post Gains and Lead In Live Plus 35-Day Multiplatform Viewership
"Tracker" delivered 17.3 million viewers, up +6% versus its year-ago premiere.

[12/05/25 - 08:45 AM]
ESPN Delivered Most-Watched Women's College Volleyball Season on Record
Said coverage averaged 190,000 viewers, up 36% from the 2024 season.

[12/04/25 - 04:19 PM]
"College GameDay Built By The Home Depot" Delivers Second-Best Regular Season Episode Ever; ESPN Scores Best Rivalry Week Since 2012
The Lone Star Showdown drew over 13 million viewers, peaking with 14.3 million viewers.

[12/04/25 - 03:45 PM]
"Big Noon Kickoff" Scores 4.36 Million Viewers on FOX
The 2025 season was "Big Noon Kickoff's" most-watched season in history.

[12/04/25 - 02:41 PM]
18.4M Viewers Tuned in for Ohio State-Michigan on FOX
Ohio State's win over Michigan scored 18,424,000 viewers on FOX.