[03/06/12 - 10:04 AM]
Disney XD Delivers its Most-Watched Week Ever in Prime in Boys 9-14
Disney XD spins the numbers for the week of February 27-March 4.

[via press release from Disney XD]

Ratings Highlights for February 27 - March 4, 2012 Final National Ratings

Disney XD Delivers its Most-Watched Week Ever in Prime in Boys 9-14, and its 2nd-Most-Watched Week Ever in Tweens 9-14, Boys 6-14 and Boys 6-11

~Soars by Double-Digit Percentages Over Year-Ago Averages

Launches "Lab Rats," the Network's #1 Series Premiere of All Time in Total Viewers, Kids 2-11, Kids 6-14, Kids 6-11 and Tweens 9-14

~Is Disney XD's #1 Original Series Telecast Ever in Total Viewers and Key 6-14s and 9-14s

~Posts Time Period Highs Across Key Demos, More Than Doubling Year-Ago Averages

"Kickin' It" Hits Series High in Boys 9-14 and Delivers its #2 Telecast Ever in Boys 6-14; Levies Time Period Highs in Boys 6-14 and Boys 9-14

Disney XD

During the week of February 27, 2012, Disney XD delivered its most-watched week in the network's history (includes Toon Disney) in Prime in Boys 9-14 (125,000), and its 2nd-most-watched week of all time in Tweens 9-14 (187,000), Boys 6-14 (170,000) and Boys 6-11 (136,000).

· Year to year, Disney XD climbed by double-digit percent margins across all demos, including by 18% in Total Viewers (426,000 vs. 362,000), by 19% in Kids 6-14 (266,000 vs. 223,000), by 21% in Kids 6-11 (215,000 vs. 177,000) and by 36% in Tweens 9-14 (187,000 vs. 138,000).

· Newest original series "Lab Rats" (8:30 - 9:30 p.m.) launched as Disney XD's #1 original series premiere in its history in Total Viewers (1.3 million), Kids 2-11 (775,000/1.9 rating), Kids 6-14 (861,000/2.4 rating), Boys 6-14 (493,000/2.7 rating), Kids 6-11 (681,000/2.8 rating), Tweens 9-14 (584,000/2.4 rating) and Boys 9-14 (358,000/2.9 rating), and its #1 live-action series premiere of all time in Boys 6-11 (359,000/2.9 rating), posting the network's best ratings ever in the time period across target kid demos.

· In fact, "Lab Rats" became Disney XD's #1 original series telecast of all time in Total Viewers, Kids 6-14, Boys 6-14, Tweens 9-14 and Boys 9-14.

· Monday's "Kickin' It" hit a series high in Boys 9-14 (319,000/2.6 rating), was the series' #2 telecast ever in Boys 6-14 (389,000/2.1 rating), and posted 7-month highs in Total Viewers (901,000), Kids 2-11 (554,000/1.3 rating), Kids 6-14 (588,000/1.6 rating), Kids 6-11 (470,000/1.9 rating), Boys 6-11 (292,000/2.3 rating) and Tweens 9-14 (433,000/1.8 rating) - since 7/25/11.

· Moreover, "Kickin' It" drove Disney XD to time period highs in the half-hour in Boys 6-14 and Boys 9-14, and to its second-best numbers ever in Boys 6-11.

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates.

Source: NMR, final national U.S. ratings, week of 2/27/12, Live + Same Day.

  [march 2012]  


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