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[03/08/12 - 12:35 PM]
Jay Leno and Jimmy Fallon Deliver #1 Audiences for the February 2012 Late-Night Sweep
NBC spins the late-night numbers for the week of February 27-March 4.

[via press release from NBC]

JAY LENO AND JIMMY FALLON DELIVER #1 AUDIENCES FOR THE FEBRUARY 2012 LATE-NIGHT SWEEP

VERSUS FEBRUARY 2011, JAY STRETCHES HIS TOTAL-VIEWER ADVANTAGE OVER 'LATE SHOW' TO 15 PERCENT FROM 5 PERCENT

AT 12:35 A.M. ET, JIMMY INCREASES HIS TOTAL-VIEWER SWEEP MARGIN OVER 'LATE LATE SHOW' TO 17 PERCENT FROM LAST YEAR'S 2 PERCENT

UNIVERSAL CITY, Calif. - March 8, 2012 - NBC's "The Tonight Show with Jay Leno" is #1 for the February 2012 sweep versus CBS's "Late Show with David Letterman" and ABC's combination of "Nightline" and "Jimmy Kimmel Live" in viewers 18-49, total viewers and other key categories. At 12:35 a.m. ET, "Late Night with Jimmy Fallon" also topped CBS's "Late Late Show with Craig Ferguson" and "Kimmel" in 18-49 viewers, total viewers and other key categories.

For the sweep, "Tonight" and "Late Show" tied with 0.9 ratings each, while in viewers 18-49, "Tonight" out-delivered "Late Show" 1.156 million adults 18-49 to 1.141 million. In total viewers, "Tonight's" margin over "Late Show" was 15 percent (3.898 million vs. 3.402 million). At 12:35 a.m. ET for the sweep, Jimmy Fallon topped CBS's "Late Late Show with Craig Ferguson" in viewers 18-49 by a 15 percent margin (758,000 vs. 657,000) and in total viewers by 17 percent (1.868 million vs. 1.593 million).

"Tonight" stretched its margin of victory over "Late Show" in total viewers to 15 percent in February 2012 from 5 percent in February 2011. Jimmy Fallon increased his advantage over "Late Late Show" to 17 percent in February 2012 from 2 percent in February 2011.

The February sweep concluded during the week of February 27- March 2, during which "Tonight" delivered bigger audiences than "Late Show" and ABC's combination of "Nightline" and "Kimmel" in adults 18-49 and total viewers. For the week at 12:35 a.m. ET, Jimmy Fallon generated bigger audiences than "Late Late Show" in every key ratings category. Note the "Late Show" and "Kimmel" were in rebroadcast on Friday night last week.

"Tonight" has now delivered a bigger 18-49 audience than "Late Show" for 10 of the last 11 weeks and Jimmy Fallon has attracted a bigger 18-49 audience than "Late Late Show" for 14 weeks in a row.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of February 27 - March 2. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. February sweep and season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.8 rating, 3 share
CBS "Late Show," 0.8/3*
11:35 p.m.-12 midnight ET
ABC "Nightline," 0.9/3
12 midnight-1 a.m. ET
ABC "Kimmel," 0.6/3*
12:35-1:35 a.m. ET
NBC "Late Night," 0.5/3
CBS "Late Late Show," 0.5/3
1:35-2:05 a.m. ET
NBC "Last Call," 0.3/2*

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.7 million viewers
CBS "Late Show," 3.3 million viewers*
11:35 p.m.-12 midnight ET
ABC "Nightline," 3.9 million viewers
12 midnight-1 a.m. ET
ABC "Kimmel," 1.7 million viewers*
12:35-1:35 a.m. ET
NBC "Late Night," 1.7 million viewers
CBS "Late Late Show," 1.6 million viewers
1:35-2:05 a.m. ET
NBC "Last Call," 0.9 million viewers*

* Friday's "Last Call," "Late Show" and "Kimmel" were encores.

FEBRUARY SWEEP

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.9 rating, 4 share
CBS "Late Show," 0.9/4
11:35 p.m.-12 midnight ET
ABC "Nightline," 0.9/3
12 midnight-1 a.m. ET
ABC "Kimmel," 0.5/2
12:35-1:35 a.m. ET
NBC "Late Night," 0.6/3
CBS "Late Late Show," 0.5/3
1:35-2:05 a.m. ET
NBC "Last Call," 0.3/2

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.9 million viewers
CBS "Late Show," 3.4 million viewers
11:35 p.m.-12 midnight ET
ABC "Nightline," 3.9 million viewers
12 midnight-1 a.m. ET
ABC "Kimmel," 1.7 million viewers
12:35-1:35 a.m. ET
NBC "Late Night," 1.9 million viewers
CBS "Late Late Show," 1.6 million viewers
1:35-2:05 a.m. ET
NBC "Last Call," 1.0 million viewers

SEASON TO DATE

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.9 rating, 3 share
CBS "Late Show," 0.9/3
11:35 p.m.-12 midnight ET
ABC "Nightline," 0.9/3
12 midnight-1 a.m. ET
ABC "Kimmel," 0.5/2
12:35-1:35 a.m. ET
NBC "Late Night," 0.6/3
CBS "Late Late Show," 0.5/3
1:35-2:05 a.m. ET
NBC "Last Call," 0.3/2

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.8 million viewers
CBS "Late Show," 3.3 million viewers
11:35 p.m.-12 midnight ET
ABC "Nightline," 3.9 million viewers
12 midnight-1 a.m. ET
ABC "Kimmel," 1.8 million viewers
12:35-1:35 a.m. ET
NBC "Late Night," 1.8 million viewers
CBS "Late Late Show," 1.6 million viewers
1:35-2:05 a.m. ET
NBC "Last Call," 1.0 million viewers

SELECTED CABLE RESULTS, WEEK OF FEBRUARY 27 - MARCH 2

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.7

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.6

TBS, 11 p.m.-midnight, "Conan," 0.6

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0

Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.28 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. "The Daily Show," 1.7 million

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 1.3 million

TBS, 11 p.m.-midnight, "Conan," 1.0 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.1 million

Adult Swim, 12:30-1:30 a.m. ET, 1.4 million





  [march 2012]  
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